Some people have a very focused behavior – They will concentrate and focus on one business and grow that one business consistently. They are known…
SWOT analysis of MAC Cosmetics
MAC Cosmetics was first established in the year 1984 by a beautician Frank Toskan and a salon owner Frank Angelo. The makeup artistes till then…
Why Sales motivation is important and what are Objectives of Sales motivation?
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…
Top 21 Samsung Competitors & Alternatives in 2026
The top Samsung Competitors are Apple, Huawei, Xiaomi, Oppo, Vivo, Lenovo, Sony and others. There is no doubt that Samsung is the leader where Smartphones…
Top 14 Consumer durable companies across the world
One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There…
SWOT analysis of Tommy Hilfiger
An up-market American brand that sells clothing, accessories and other merchandise Tommy Hilfiger Corporation was established by the famous designer Thomas Hilfiger in the year…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
Top 19 Nike Competitors & Alternatives in 2026
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
SWOT Analysis of ITC (Updated 2026)
Let’s explore the SWOT Analysis of ITC by understanding its strengths, weaknesses, opportunities, and threats. Indian conglomerate ITC Limited is famous. Since 1910, it has…
SWOT Analysis of Pedigree
Pedigree Petfoods is a fully owned subsidiary of the confectionery major Mars headquartered in Virginia, USA. Pet food across the world has always been synonymous…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
SWOT Analysis of Motorola Inc
Motorola Inc is a technology and communications company based out of Illinois, USA. The company was started in 1926 by two brothers Paul & Joseph…
