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The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

3 Ways to Build a Connection with Customers and Project Retail Charm

February 13, 2025 | By Adrian Perez | Filed Under: Marketing

How To Build Connection With Customers

We live in a hyper-connected world with consumers becoming more discerning than ever. They yearn for authenticity and a genuine relationship with brands that reflect…

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Social Proof: Definition, Importance, Types and Examples

August 5, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Social Proof

Social proof in Marketing is when people copy actions of others and behave accordingly. This may happen because you assume that others know better, especially…

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What is Consumer Marketing? Definition, Strategies & Example

May 6, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…

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After-Marketing: Definition, Importance & Examples

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

After-Marketing

What is After-Marketing? After-marketing, often called post-sales marketing, is a strategy focused on providing continuous support and value to a customer who has already made…

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Advertising Weight: Definition, Importance & Examples

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Weight

What is Advertising Weight? Advertising Weight refers to the measure of exposure that a particular ad campaign garners, individually or within a pool of campaigns….

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Advertising Research: Definition & How to do it?

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Research

What is Advertising Research? Advertising Research is a specialized form of marketing research conducted to improve the efficacy of advertising. It involves a systematic process…

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Advertising Plan: Definition, Examples & Steps

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Plan

What is An Advertising Plan? An advertising plan is a comprehensive blueprint that outlines an organization’s advertising efforts. It lays out the key marketing strategies,…

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What is 360 Degree Branding? Definition & Examples

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

360 Degree Branding

What is 360 Degree Branding? 360 Degree Branding refers to a holistic marketing strategy that ensures a brand’s identity is represented consistently across all marketing…

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Advertising Elasticity of Demand (AED): Definition & Examples

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Elasticity Of Demand

What Is Advertising Elasticity of Demand? Advertising Elasticity of Demand (AED) is essentially a yardstick that allows us to measure the potency of a rise…

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Advertising Coverage: Definition, Importance, Types & Examples

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Coverage

What is Advertising Coverage? Advertising coverage is a measure of the extent to which your marketing message reaches your intended audience. It’s all about how…

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Advertising Copy: Definition, Types & Tips

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

What is an Advertising Copy? Advertising copy refers to the branded content in advertisements that aim to persuade the target audience to take a specific…

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Advertising Budget: Definition, Examples & Strategies

January 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Budget

What is an Advertising Budget? An advertising budget is the amount of money a company allocates for promotions and advertisements over a specific period. This…

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Additional Mark-On: Definition, Meaning & Examples

January 10, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Additional Mark-On

What is Additional Mark On? Additional Mark-On is the difference between the selling price and production cost for a product. This is also known as…

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Add-On Sales: Definition, Examples & Techniques

January 10, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Add-On Sales

What are Add-On Sales? An Add-On Sale refers to the strategy of selling additional products or services to a customer who has already decided to…

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Advertising Channels: Definition, Types and Importance

February 24, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Channel

What is an Advertising Channel? An advertising channel is a medium that businesses use to advertise their products and services to their target audience. They…

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Active vs Passive Marketing: Key Differences

May 7, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Active vs Passive Marketing

What is Active and Passive Marketing? Active marketing refers to tactics in which organizations actively engage with clients via direct communication channels. On the other…

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Active Customers: Definition, Meaning and Types

January 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Active Customers

What are Active Customers? Active customers refer to individuals who have interacted with a business’s products, services, or platforms within a specific timeframe. This interaction…

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The 40 40 20 Rule of Direct Mail Marketing

November 19, 2024 | By Hitesh Bhasin | Filed Under: Marketing

40 40 20 Rule

What is 40 40 20 Rule of Direct Mail Marketing? The 40 40 20 rule is an established principle in direct mail marketing that proposes…

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What are the 4 R’s of Marketing?

January 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing

4 R's Of Marketing

When it comes to successful marketing efforts, there are four key components that play a crucial role in achieving success. These are commonly known as…

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Captive Audience: Definition, Importance & Examples

January 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Captive Audience

In an age of endless media consumption, the concept of a captive audience has taken on a new significance. The ability to command the undivided…

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What is Television Advertising?

December 8, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is Television Advertising? Television advertising involves commercials or ‘TV ads’ to promote products and services and holds a core place in brand marketing strategies….

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Consignment Sales: Definition, Advantages and Disadvantages

September 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A consignment sale is a business transaction in which one person (the consignor) gives objects to another person (the consignee) for selling purposes. The consignee,…

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Brand Journalism: Definition, Importance and Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Journalism

What is Brand Journalism? Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism….

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What is a Commercial? Definition and Types

December 8, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is a Commercial? A Commercial is a type of advertisement done by businesses with the main purpose of promoting products and services to people….

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Oligopoly: Definition, Characteristics, Types and Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Characteristics of Oligopoly

The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm takes…

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Market Structure: Definition, Features, Types And Examples

July 4, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Market Structure

What is Market Structure? Market structure refers to the organization and characteristics of different industries and how they compete for products and services. It considers…

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Brand Differentiation: Definition, Examples, Steps and Importance (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Brand Differentiation

What is Brand Differentiation? Brand differentiation creates a brand identity that sets the brand apart from competitors. Brand differentiation helps brands charge premium prices and…

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Book-To-Bill Ratio: Definition, Examples and Calculation

July 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Book To Bill

What is Book-To-Bill Ratio? Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap…

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Perishability | Definition, Importance and Uses in Industries

July 4, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Perishability - Definition, Importance and Uses in Industries

Perishability refers to the property of certain products and services that makes it impossible to store them for sale at a later time. This means…

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Top 10 Largest United States Companies in 2025

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing

In this article, we discuss the largest companies in the United States in 2023. We have done extensive research to get the revenue and Market…

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The Five Brand Pillars: Examples and How to Build one?

February 26, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Brand Pillars

What are Brand Pillars? Brand pillars are the core values that guide and inform a brand’s identity. They provide a foundation for all of the…

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Leveraging Secondary Brand Associations to Build Brand Equity

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Leveraging Secondary Brand Associations

Leveraging secondary brand associations is a way of associating with another entity or brand to help you build brand equity, expand into new markets, and…

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Brand Mascots: Definition, Benefits, Tips and Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Mascot

What is a Brand Mascot? A Brand Mascot is a character that is used to represent a company or product. Brand mascots can be human,…

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Brand Packaging: Definition, Steps, Usage & Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand packaging

What is Brand Packaging? Brand packaging is the process of creating and designing the packaging for a brand that includes branding elements such as a…

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Brand Hierarchy: Definition, Types, Models and Examples

February 26, 2025 | By Hitesh Bhasin | Filed Under: Marketing

What Is Brand Hierarchy? Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and…

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The Brand Value Chain

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand value chain

What is a Brand Value Chain? A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within…

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How to Manage Brand Equity?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

How to Manage Brand Equity

What is Brand Equity? Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer…

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The 12 Brand Archetypes Explained with Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Archetypes

What are brand archetypes? Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By…

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What is Brand Development Strategy? 17 Strategies Explained with Steps

February 26, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Brand Development Strategies

What are Brand Development Strategies? Brand development strategies are the key elements that define your brand’s purpose, values, and personality. Brand development involves a combination…

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What is a Brand Bible and How to Build One?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Bible

What is a Brand Bible? A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. Brand bibles are essential to…

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