Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity in the marketplace having an emotional connection with
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization and formulating the business practices of the firm.
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries in the market having the target
A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the perception of consumers towards the brand or the
Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand stretching which is a form of marketing strategy
Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand is placed in the minds of people by
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the market and in the minds of the consumers
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated with marketing and Advertising in business. On the
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its overall branding strategies by the firm. A business
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and inherent Brand Elements. For instance, the brand logo,
The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of parity the brand has to meet in order
Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals and resonates with the audience and they can
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association of the brand with the customer which forms
The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related to each other and how are they been
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and for that the companies have to ensure a