Definition of a Brand Board The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as logo, typography, color palette, and tagline amongst other
Branding articles
Brand Concept
A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identity
What is Brand Consistency?
Brand Consistency can be defined as the process where the brand attempts to communicate the messages pertaining to the brand and its offerings in a manner that does not detract away from the
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and crucial support
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified as the physical, distinctive, and personality traits of
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and to the same target audience with the goal
7 ways to improve brand communication
In a previous article, we have discussed about brand communication and the advantages of brand communication. In this article, we will discuss how to improve brand communication and influence your stakeholders, mainly your
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is producing something. Usually, the items are produced in
What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the
Brand Building Process – How to build a brand?
The Brand Building Process is one of the most significant facets of the overall business strategy as a successful Brand Building Process helps the brand to outshine and stand apart from the competition
What is Brand Reputation?
Brand Reputation means how the particular brand of the company is viewed and perceived by the customers, stakeholders, and the market as a whole. It is the culmination of ideas and emotions that
Who are Brand Advocates and what is Brand advocacy?
What is of Brand Advocacy Brand Advocacy can be defined as when a person or a customer of the brand talks in the favor of the brand and its offerings of products and
What is Brand Alliance?
Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an objective to achieve raised awareness in the market
What is Brand Affinity?
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief that the customer and the company share common
What is a Brand Mark?
Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see? A brand is something with we connect on