A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.
Branding articles
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and inherent Brand Elements. For instance, the brand logo,
13 Types of Brand Classification
The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of parity the brand has to meet in order
12 Different Types of Brand Personalities
Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals and resonates with the audience and they can
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association of the brand with the customer which forms
Types of Brand Architecture
The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related to each other and how are they been
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and for that the companies have to ensure a
What is Corporate Identity?
The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company
What is Multi Brand Strategy? Types and Examples
A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the guise of different brand names. The idea of
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the customers, employees, and other stakeholders of the company
Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?
The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the company. He handles the wide array of business
Who is a Brand Consultant? Role of a brand consultant
Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the business goals and objectives. They usually work with
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other brands in the market having a competitive advantage.
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers. Accomplishing of such true believers of the brand