Brand recognition is referred to the ability of consumers or target audiences to recognize a specific brand over other existing brands. It enables customers to…
Personal Branding – 10 Ways to Build a Personal Brand
When you opt for personal branding, you tell your audiences who you are, what kinds of values you incorporate, what your unique identities are, and…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit…
What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
Employer branding is defined as a process that manages the reputation of an employer amongst stakeholders, employees, and job-seekers. It includes influencing outward forces to…
Brand Strategy – Steps, Components and Why it is Important for Business
Do you know how big brands across the world make a particular image for themselves in the mind and soul of their customers? The brand…
13 Types of Branding and the Benefits of Branding Explained
Branding is the process involved in creating a specific and unique identity, name, and image of the company or the product in the market and…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
Brand Design – Definition, Importance, Examples and Process
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Brand Equity Definition and Importance
Brand Equity is defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized…
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
