The term branding stands for giving a name to the products and services and providing it brand power, to establish a differentiation between the similar…
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Brand Equity Definition and Importance
Brand Equity can be defined as the premium charged by the company for its particular product or service offered as it has a renowned and…
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What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
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What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
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What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
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7 Steps in creating a Powerful Brand Identity
Brand Identity is the way the business wants to portray its personality and present itself at the marketplace and to its customers. It is one…
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What is Brand Management? Definition and Scope of Brand Management
Brand Management is an art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in…
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The process of Brand Design- How to design an awesome brand?
Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity…
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What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
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What is a Brand Statement? Role of Brand Statement and Advantages
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to…
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What is Brand Strength? 4 Factors that Build Brand Strength
A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the…
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8 Types of Brand Extension
Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand…
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Types of Brand Positioning
Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand…
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9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
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20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
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