A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the perception of consumers towards the brand or the
Branding articles
8 Types of Brand Extension
Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand stretching which is a form of marketing strategy
Types of Brand Positioning
Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand is placed in the minds of people by
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the market and in the minds of the consumers
20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated with marketing and Advertising in business. On the
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its overall branding strategies by the firm. A business
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and inherent Brand Elements. For instance, the brand logo,
13 Types of Brand Classification
The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of parity the brand has to meet in order
12 Different Types of Brand Personalities
Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals and resonates with the audience and they can
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association of the brand with the customer which forms
Types of Brand Architecture
The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related to each other and how are they been
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and for that the companies have to ensure a
What is Corporate Identity?
The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company
What is Multi Brand Strategy? Types and Examples
A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the guise of different brand names. The idea of
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the
