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Home » Branding articles » Page 2

Difference between Brand image and brand identity

May 27, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Identity vs Brand Image - 1

The term branding stands for giving a name to the products and services and providing it brand power, to establish a differentiation between the similar…
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Brand Equity Definition and Importance

January 5, 2021 By Hitesh Bhasin Tagged With: Branding articles

Brand Equity can be defined as the premium charged by the company for its particular product or service offered as it has a renowned and…
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What is Brand Brief? Components of Brand Brief and Examples

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Brief - 3

Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
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What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?

February 24, 2021 By Hitesh Bhasin Tagged With: Branding articles

Brand Audit - 3

Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
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What is a Brand Pyramid? How to build a Brand Pyramid?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Pyramid - 3

The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
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7 Steps in creating a Powerful Brand Identity

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Steps in creating a Brand Identity - 3

Brand Identity is the way the business wants to portray its personality and present itself at the marketplace and to its customers. It is one…
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What is Brand Management? Definition and Scope of Brand Management

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Management - 2

Brand Management is an art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in…
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The process of Brand Design- How to design an awesome brand?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

The process of Brand Design - 3

Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity…
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What is Brand Philosophy? Importance of having a Brand Philosophy

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Philosophy - 3

Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
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What is a Brand Statement? Role of Brand Statement and Advantages

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Statement - 6

Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to…
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What is Brand Strength? 4 Factors that Build Brand Strength

May 8, 2020 By Hitesh Bhasin Tagged With: Branding articles

Brand Strength

A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the…
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8 Types of Brand Extension

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand…
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Types of Brand Positioning

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Positioning - 2

Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand…
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9 Benefits of Branding – Importance of Branding

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Branding - 3

Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
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20 Types of Brands in the Market

May 8, 2020 By Hitesh Bhasin Tagged With: Branding articles

Brands - 2

A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
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