Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
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Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
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The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
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Brand Identity is the way the business wants to portray its personality and present itself at the marketplace and to its customers. It is one…
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Brand Management is an art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in…
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Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity…
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Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
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Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to…
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A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the…
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Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand…
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Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand…
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Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
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A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
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The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
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A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
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The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
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