A loss leader is classified as a pricing strategy where the product is sold at a lower price than the existing market price in order…
Strategy Articles
Expert insights on strategic planning & implementation for businesses. Learn to create effective strategies for growth and success.
Strategic Alliance: 4 Types, Examples, Advantages, and Disadvantages
A strategics alliance can be defined as an agreement between two or more companies to achieve common business goals by sharing their strengths and resources….
Industry Analysis: Meaning, Types, Benefits, Limitations, and Necessity
Industry analysis is defined as an assessment tool designed to offer business entity a comprehensive idea about the complex nature of a specific industry. It…
Horizontal Diversification: Conglomerate and Concentric Diversification
Before understanding Horizontal Diversification, you should know what diversification is? Diversification is a corporate strategy that is used to bring new products into existing market…
Backward Integration: Meaning, Importance and Examples
Have you heard about backward integration? Confused how such a term plays a key role in managing and optimizing a business? Then let me define…
Barriers To Entry: Meaning, Types, Examples
Barriers to entry can be defined as the blockades that a new startup or a company faces entering a market. Barriers can be of different…
Environmental Scanning – Importance Of Environmental Scanning
Environmental scanning is a constant and careful analysis of the internal and external environment of an organization in order to detect opportunities, threats, trends, important…
What are Barriers to Exit for Businesses?
Barriers to Exit are hindrances or barriers that stop a company from exiting a market in which it is considering a closure from where it…
What is Volume Discount?
Definition Volume Discount can be defined as when the business or the brand gives the financial incentives or advantages in order to motivate the customers…
What is the Importance of Mission Statement to an Organization?
Every organization has a mission statement and it holds quite a significant place in the entire brand and company architecture. The importance of mission statement…
The Importance of Strategic Planning in an Organization
Every business needs to be goal-oriented having a specific set of aims and objectives. The importance of strategic planning comes into the picture here. It…
Difference between Goals And Objectives in Marketing
Goals vs objectives are two terms which are most commonly used in business and education sectors and are commonly confused with each other. These two…
What is the Importance of Innovation to an Organization?
As they say, necessity is the mother of innovation. And this theory or a phrase holds so much significance even today. In today’s dynamic market…
Porter’s Diamond Model – Concept, Strategy and Examples
Porter’s Diamond model is an economic model that is developed by Michael Porter that aims to highlight and explain on why particular industries or nations…
SOAR analysis – Examples, Model, Concept, and Template
There are many different strategic tools available for a firm which help them in decision making and deciding a way forward. One of them is…
Difference between Strategy and Planning – Strategy versus Planning
In a business environment, planning and strategy are two words that you will come across frequently. It is very important to have a clear understanding…
15 Types of Marketing Strategies
A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the…
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to…
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of…
What is Carroll’s Pyramid of Corporate Social Responsibility?
Pyramid of Corporate Social Responsibility is a simple framework that argues on the aspect that why organizations should meet their corporate social responsibilities. The pyramid…
What is the CAGE Framework ? Cage Analysis Explained
The CAGE Framework identifies the Cultural, Administrative, Geographic, and Economic differences between the various countries that companies should address and take care of whilst working…
3 Main Types of Business Strategies Planning
Strategy is a word when pronounced, the hearer picturizes a crouched person, alert and ready to attack at his enemy with focus, discipline and most…
9 Types of Benchmarking
The process of comparing your business metrics to understand the performance of strategies and processes is called benchmarking. Benchmarking makes sure that the practices that…
What is House Of Quality? Concept & Advantages Explained With Example
House of Quality can be defined as the most convenient, easy, and simple tool used to convert the customer needs into technical descriptors for the…
What is the 5S System Framework in Management?
The 5S system can be defined as a systematic form and methodology of visual management utilizing everything from the floor tape to operations manuals during…
What is The Kraljic Matrix – Portfolio Purchasing Model?
The Kraljic Matrix Portfolio Purchasing Model was developed by Peter Kraljic in the year 1983 and the model could be used to analyze the purchasing…
What is Supplier Relationship Management? Importance and Process
The concept of Supplier Relationship Management can be defined as the systematic approach of evaluating the suppliers’ contributions and influence on the success of the…
The Value Curve Model of Strategy
The Value Curve Model was introduced by academics W Chan Kim and Renee Mauborgne in the Harvard Business Review article from the year 1997 in…
7s Model – Mckinsey 7s Framework Explained
The 7s Model by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements…
What is Corporate Life Cycle?
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical…
What is Disruptive Innovation?
Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and…
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make…
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company…
What are Dynamic Capabilities and their role in Strategy?
Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management…
The 5 P’s of Strategy explained
The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…
What is the Importance of Marketing Strategy in 2025?
A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…
Comparative Advantage
Definition Comparative Advantage is an economic advantage which happens if one country or one economy is able to produce a good or service at a…
Market Coverage Strategy
The costs of Advertising a product or service is huge and thus organizations need to carefully craft an advertising strategy that will not only effectively…
