Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Strategy Articles
Expert insights on strategic planning & implementation for businesses. Learn to create effective strategies for growth and success.
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
Diversification in Finance or Investing
Diversification can be understood as a technique that enables you to allocate capital or portfolio to different types of investments. Diversification plays a crucial role…
Strategic Groups Definition – Meaning And Examples
Definition Strategic groups can be defined as a group of companies within a particular industry that follows a similar strategy or similar business model. The…
What is Growth Strategy in Business? Types and Steps
Growth strategy is a strategy to win increasing market shares so that the business is always on a growing trajectory. There are 4 main growth…
Environmental Scanning – Importance Of Environmental Scanning
Environmental scanning is a constant and careful analysis of the internal and external environment of an organization in order to detect opportunities, threats, trends, important…
What is the 5S System Framework in Management?
The 5S system can be defined as a systematic form and methodology of visual management utilizing everything from the floor tape to operations manuals during…
What is Supplier Relationship Management? Importance and Process
The concept of Supplier Relationship Management can be defined as the systematic approach of evaluating the suppliers’ contributions and influence on the success of the…
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make…
Wheel of consumer analysis – Forming marketing strategy after analysing customers
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…
Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management
Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…
8 tips for a successful marketing strategy
There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
Difference between Strategic marketing and marketing management
Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to…
What is the need for Marketing strategy?
There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share…
What is Comparative Analysis? A Complete How-to Guide with Definition & Examples
Comparative analysis is an invaluable research tool that allows us to draw conclusions by juxtaposing two or more items against each other. It’s more than…
Features of Strategy
The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting,…
Impact of Environment on organization
Every organisation has to work within a framework of certain environmental forces and there is a continuous interaction between the organisation and its environment. The…
Business Mission
A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
Market follower strategies
The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with…
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
