Definition Strategic groups can be defined as a group of companies within a particular industry that follows a similar strategy or similar business model. The…
Value Based Pricing – Definition, Advantages, Disadvantages
Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors…
Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit…
Organisational Commitment – Definition, Meaning, Components
Definition Organisational commitment is described as the psychological attachment of an employee for the company he works. It plays a crucial role in assessing the…
Visual Merchandising – Definition, Elements, Objectives
Retailers use different strategies and methods to attract customers and to boost their sales. Visual merchandising is one of those methods that are used by…
Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable….
Premium Pricing – Definition, Strategy And Market Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
Production Planning – Definition, Objectives, Need, Types, Importance
Definition Production planning is defined as the planning of production models in an organization or an industry. To serve different customers, it makes use of…
What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As…
22 Types of Incentives – Financial And Non-Financial
In the competitive business era, companies do everything possible to stay ahead in business. Incentives are also an essential part of their efforts. The success…
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
Advertising Appeals: Definition and 15 Types
What are Advertising Appeals? Advertising appeals in Marketing are strategies for grabbing the attention of people to persuade them to purchase your product or service….
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Horizontal Communication – Definition, Meaning, Types, Features
Horizontal Communication happens when in an organization, communication and flow of messages occur amongst teams, groups or individuals who are at the same hierarchical level….
