Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Business Angel – Definition, Characteristics and Types
A business angel is a wealthy individual who invests his or her money in the initial phase of a business by taking an equity stake….
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
Business Writing – Definition, Principles, Types and Tips
Business writing is a type of written business communication used in a professional setting by defining the reader, then purpose, and finally providing information that…
What is Business-to-Consumer (B2C)? A Complete Guide (Updated 2025)
Directly selling goods and services to consumers is called business-to-consumer (B2C). Retailers often target specific clients or end-users with this strategy. B2C has extended into…
What is Business-to-Business (B2B)? Definition, Examples & How to Use
Business-to-business is a business model in which a business makes products or services for another business instead of an individual consumer or end-user. Most wholesale…
Business Strategy – Concept, Elements and Examples
A business strategy is a plan of action or an outline of steps developed by an entrepreneur to achieve certain business goals and objectives. It…
Blue Collar Worker – Jobs they do, Qualifications and Importance
A blue-collar worker is a person belonging to the working class of the society, who is mainly involved in manual labor. Blue-collar work involves both skilled…
Bidding – Definition, Types, Examples and Tips
Bidding is a competitive offer or price tag that an individual or business sets to compete for the contract of an item, asset or project…
Business Process Outsourcing – Definition, Benefits & Types
Business process outsourcing is an outsourcing method or subcontracting method that lets a company employ third-party service providers or third-party vendors for carrying out one…
Bootstrapping – Definition, Process and Examples
Bootstrapping is the process of building a company or establishing a business from the ground up just by using personal savings. It is the process…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Business Intelligence – Definition, Importance & Advantages
Business intelligence is a system that includes procedures and technical infrastructure to leverage software and services for transferring data into actionable insights to empower strategic…
Buddy System – Definition, Importance and Responsibilities
The buddy system is a knowledge-sharing method used to hire new employees by assigning an existing employee as a buddy to a new employee to…
Bottleneck – Definition, Types and Example
A bottleneck is a situation when a production, processing, or service system reaches a congestion point where workloads arrive much faster than the system’s efficiency…
