What is Celebrity Endorsement? A celebrity endorsement is when a famous person (A celebrity) uses their fame or social status to help promote a product,…
Marketing Mix of Nissan and 4Ps (Updated 2025)
The Marketing mix of Nissan analyses the 4Ps of Nissan, which includes the Product, Price, Place and Promotion of Nissan. Car manufacturing has a vast…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
What is Situation Analysis? Definition, Importance & Examples
At the heart of any successful marketing campaign lies a thorough understanding of the current situation. A situation analysis follows a systematic process to collect…
AIDAS theory of selling
AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
Service Channels: Definition, Options and Scope
Service channels are the different channels or mediums that are used to carry out business transactions or channel interactions during a customer journey. Businesses nowadays…
Marketing Mix of HDFC and 7Ps (Updated 2025)
The Marketing mix of HDFC analyses the 7Ps of HDFC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HDFC. Housing…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
What are Reverse Flow Channels and its examples?
One of the traditional methods of channel distribution is when the company manufactures a product, it goes through the channel and reaches the end consumer….
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
Marketing Mix of Jaguar and 4Ps (Updated 2025)
The Marketing mix of Jaguar analyses the 4Ps of Jaguar, which includes the Product, Price, Place, and Promotion of Jaguar. Jaguar is a renowned luxury…
What is Cause-Related Marketing? Best Examples to Learn How It Works
Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2025
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
