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5 sales myth which have to be ignored in today’s sales environment

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales myth

There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…

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SWOT Analysis of BSNL – BSNL SWOT analysis

May 19, 2019 | By Hitesh Bhasin | Filed Under: SWOT of Brands

SWOT analysis of BSNL

Strengths in the SWOT analysis of BSNL Liked this post? Check out the complete series on SWOT

6 reasons why Strategic Business Units are Important

May 11, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Importance of SBU - 3

Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…

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Intangibility of services

December 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Intangibility in services

Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….

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Marketing Mix of Gatorade and 4Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of Gatorade

The Marketing mix of Gatorade analyses the 4Ps of Gatorade, including the Product, Price, Place, and Promotions. Gatorade deals exclusively with food items and beverages…

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SWOT Analysis of Bingo – Bingo SWOT analysis

January 8, 2019 | By Hitesh Bhasin | Filed Under: SWOT of Brands

SWOT analysis of Bingo - 2

Bingo! is a brand started by ITC in 2007 which is mainly providing potato chips to the market. Bingo is coming into a strongly competitive…

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Marketing strategy of Amazon – Amazon marketing strategy

August 19, 2025 | By Hitesh Bhasin | Filed Under: Brand Strategies

Marketing strategy of Amazon

Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…

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SWOT Analysis of Honda Motors (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: SWOT of Brands

SWOT Analysis of Honda Motors

Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…

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What is Product Sampling? Types, Methods & Tips

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Product Sampling

Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…

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Marketing Mix of Airtel and 7Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of Airtel

The Marketing mix of Airtel analyses the 7Ps of Airtel, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Airtel. Bharti…

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What is Psychological Pricing? Strategies, Examples & How to Use It

September 15, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Psychological pricing

The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…

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What is New Product Development? Stages, Examples & Best Tips to Improve NPD

December 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

New Product Development

New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…

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Marketing Strategy of Airtel – Airtel marketing strategy

February 16, 2018 | By Hitesh Bhasin | Filed Under: Brand Strategies

Marketing strategy of Airtel - 2

Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…

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SWOT of Colors

March 30, 2019 | By Hitesh Bhasin | Filed Under: SWOT of Brands

SWOT of Colors

The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…

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Marketing Mix of Audi and 4Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of Audi

The Marketing mix of Audi analyses the 4Ps of Audi’s marketing and distribution strategy, which includes the Product, Price, Place, and Promotion of Audi’s luxury…

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