Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Marketing mix of Ikea and 4Ps (Updated 2025)
The Marketing mix of IKEA analyses the 4Ps of IKEA, including the Product, Price, Place, and Promotions. The IKEA marketing mix (7Ps) framework has been…
SWOT Analysis of Taco Bell (Updated 2025)
Let’s explore the SWOT Analysis of Taco Bell by understanding its strengths, weaknesses, opportunities, and threats. Taco Bell is a fast-food leader known for its…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
26 Benefits of CRM Systems
Customer Relationship Management (CRM) is crucial to business growth. It prioritizes client relations to grow the business. Effective CRM involves satisfying current customers and attracting…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
Penetration pricing explained with examples and case study
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…
Marketing Mix of Philips and 4Ps (Updated 2025)
The Marketing mix of Philips analyses the 4Ps of Philips, including the Product, Price, Place, and Promotions. Philips is an international brand established in 1891…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…
Function of Sales Executives
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track…
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top…
Marketing mix of eBay and 7Ps (Updated 2025)
The Marketing mix of eBay analyses the 7Ps of eBay, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of eBay. In…
How to Close a Sale? 20 Sales Closing Techniques for 2025
The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
