Let’s explore the SWOT analysis of Chevrolet by understanding its strengths, weaknesses, opportunities, and threats. Chevrolet, founded in 1911 by Louis Chevrolet and William C….
Objectives of Sales Management
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
What is Service Perishability?
What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
What is Cold Calling? Definition, Meaning, Examples and Techniques
Cold calling is a type of direct marketing in which a salesperson contacts potential customers by telephone, usually unsolicited, to try to sell them a…
Three methods for efficient warehousing of products
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when…
7 steps of Competitor Analysis – Overview of Competitive Analysis
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
