Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Top 10 KitKat Competitors & Alternatives in 2025
The top KitKat competitors are Cadbury, Ferrero Rocher, Mondelez Brands, Mars, Nestle, Hershey’s, Ricola and others. KitKat is a popular confectionery company that is headquartered…
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…
Scientific Management Theory of Frederick Taylor Explained
Before the commencement of the first World War, imperialism had reached its zenith and there was a high focus on increasing economic efficiency from existing…
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
What is Guaranteed Maximum Price? Know How GMP Contracts Work
A Guaranteed Maximum Price (GMP) construction contract sets the maximum project cost. It is a contract between a contractor and the project owner that specifies…
Top 15 Companies in France in 2025
Let’s take a fun trip through France’s business world! From the fancy world of LVMH, full of incredible bags and perfumes, to the intelligent tech…
What is the Importance of Marketing Strategy in 2025?
A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their…
Top 20 Honda Competitors & Alternatives in 2025
The top Honda Competitors are Ford, Mercedes, BMW, Toyota, Hyundai, Audi, Nissan, Volkswagen, Porsche, Fiat, Mitsubishi and others. Honda is a standard brand in the…
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
SWOT Analysis of Dr Peppers Snapple Group
Dr. Pepper Snapple Group is an American soft drink company centered in Plano, Texas, and as of July 2018, it is a business unit of the newly formed publicly traded conglomerate Keurig…
Top 8 British Airways Competitors & Alternatives in 2025
The top British Airways Competitors are Easyjet, Jet2, Virgin Atlantic, Thomson Airways, Delta Airlines, United Airlines, American Airlines and Southwest Airlines. The largest international airline…
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the…
