Market access is the ability of a company to sell its products and services in a foreign market or across borders. For example, pharmaceutical companies…
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
What is Relative Market Share? Benefits & Calculation
Definition: Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in…
8 Management Skills You Should Have as a Manager
Management skills can be defined as the attributes or abilities that an executive should possess in order to fulfill different tasks in an organization. They…
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set…
What is Top of Mind Awareness (TOMA)? Definition, Examples & How to Increase It
The concept of top-of-mind awareness can be defined as the first and foremost brand that comes into the minds of customers when prompted about a…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
Importance of Operations Management Explained
In today’s dynamic business market it is very crucial for the firms to plan each of their business activities in the most organized and seamless…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
Top 25 Most Expensive Liquors in the World in 2025
Welcome to the exciting world of the fanciest drinks you can find! Imagine bottles so unique that each tells a story of great taste and…
9 Management Activities which Management has to do
If you want to become a manager, then one of the common questions you might have is – What are the management activities I will…
Top 12 Most Expensive Airlines in the World
The aviation industry is to be commended for its valuable performances over the years. Can you even imagine a world where you are unable to…
Explain Management as a process
Many people think that Management is a one Stop solution and you can find solutions to problems very quickly. However, management is not as simple…
Explain Management As An Activity
In a day, we have to perform many different activities. From attending meetings to handling emails to doing the core work. Even in personal lives,…
What is Tourism Marketing? 15 Strategies in 2025
From hotels and other types of accommodation to car rental services, airlines, restaurants, entertainment spots, and travel agents – tourism marketing encompasses a wide range…
