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Home » Competitors » Top 29 Intuit Competitors & Alternatives in 2024

Top 29 Intuit Competitors & Alternatives in 2025

December 2, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Intuit is a software company that provides financial management solutions to enable individuals and small businesses to manage their taxes, accounting, and payroll operations. The company was founded in 1983 by Scott Cook and Tom Proulx and has since become a leading financial software provider in North America. Intuit’s portfolio of products includes QuickBooks, TurboTax, and Mint, among others, designed to help individuals and companies efficiently manage their financial transactions.

Intuit prides itself on providing innovative financial management solutions that are easy to use and accessible. The company’s products are designed to simplify complex financial data and tasks so users can focus on growing their business or making informed financial decisions. With a focus on customer satisfaction and a commitment to delivering quality software products, Intuit continues to be a significant player in the financial software market, drawing customers worldwide who seek simplicity and efficiency in their financial management processes.

  • Product Type: Financial software and services.
  • Industry: Financial technology.
  • Founded Date: 1983.
  • Founders: Scott Cook and Tom Proulx.
  • Headquarters: Mountain View, California, United States.
  • Area Served: Worldwide.
  • Current CEO: Sasan Goodarzi.
  • Revenue: $14.37 billion (2023).
  • Number of employees: 18,200 (2023).

Table of Contents

  • The top Intuit competitors are
  • 1. FreshBooks
  • 2. Xero
  • 3. Sage
  • 4. Sage Intacct
  • 5. Wave Financial
  • 6. Zoho Books
  • 7. MYOB
  • 8. KashFlow
  • 9. Pandle
  • 10. FreeAgent
  • 11. ZipBooks
  • 12. Kashoo
  • 13. Bonsai
  • 14. ADP
  • 15. ADP Workforce Now Comprehensive Services
  • 16. Gusto
  • 17. Zenefits
  • 18. Paychex
  • 19. Microsoft Dynamics 365 Finance
  • 20. Microsoft Dynamics
  • 21. Oracle Fusion Cloud ERP
  • 22. Oracle NetSuite
  • 23. SAP S/4HANA Cloud
  • 24. Workday
  • 25. H&R Block
  • 26. Acumatica Cloud ERP
  • 27. Certinia ERP Cloud
  • 28. Infor Financials & Supply Management
  • 29. OneSource Virtual

The top Intuit competitors are

1. FreshBooks

FreshBooks

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2003
  • Founders: Mike McDerment and Joe Sawada
  • Headquarters: Toronto, Canada
  • Area Served: Worldwide
  • Current CEO: Don Epperson

FreshBooks is a popular accounting software that specializes in invoicing and expense management. It offers time tracking, project management, and automatic expense tracking features. FreshBooks is known for its user-friendly interface and ability to streamline the invoicing process for businesses of all sizes.

2. Xero

Xero

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2006
  • Founders: Rod Drury and Hamish Edwards
  • Headquarters: Wellington, New Zealand
  • Area Served: Worldwide
  • Current CEO: Steve Vamos

Xero is a cloud-based accounting software that offers a wide range of features to help businesses manage their finances. It allows users to track income and expenses, create and send invoices, and reconcile bank transactions. With its intuitive interface and extensive integrations, Xero is an excellent option for businesses looking for a modern and efficient accounting solution.

3. Sage

Sage

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 1981
  • Founders: David Goldman, Paul Muller, Graham Wylie
  • Headquarters: Newcastle upon Tyne, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Steve Hare

Sage is a well-established accounting software offering a comprehensive financial management tool suite. It provides features such as accounts payable and receivable, inventory management, and financial reporting. With its robust features and scalability, Sage is preferred for businesses looking for an all-in-one accounting solution.

4. Sage Intacct

Sage Intacct

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 1999
  • Founders: David Thomas, Odysseas Tsatalos, and S. J. “Jan” Vanderheyden
  • Headquarters: San Jose, California, United States
  • Area Served: Worldwide
  • Current CEO: Marc Linden
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Sage Intacct is a cloud-based financial management software that offers advanced accounting features for businesses. It provides budgeting, cash flow management, risk, and revenue recognition tools. With its focus on automation and real-time visibility, Sage Intacct helps companies streamline their financial processes and make informed decisions.

5. Wave Financial

Wave Financial

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2009
  • Founders: Kirk Simpson and James Lochrie
  • Headquarters: Toronto, Canada
  • Area Served: Worldwide

Wave Financial is a free accounting software offering invoicing, expense tracking, and online payment processing features. It is designed for small businesses and freelancers seeking a simple, affordable accounting solution. Wave Financial stands out for its user-friendly interface and ability to integrate with other business tools.

6. Zoho Books

Zoho Books

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2006
  • Founders: Sridhar Vembu and Tony Thomas
  • Headquarters: Chennai, India
  • Area Served: Worldwide
  • Current CEO: Sridhar Vembu

Zoho Books is a cloud-based accounting software offering invoicing, expense tracking, and bank reconciliation features. It provides integration with other Zoho applications, making it a suitable choice for businesses already using Zoho’s suite of products. Zoho Books is known for its affordability and its user-friendly interface.

7. MYOB

MYOB

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 1991
  • Founders: Craig Winkler and Brad Shofer
  • Headquarters: Melbourne, Australia
  • Area Served: Australia, New Zealand, Asia
  • Current CEO: Greg Ellis

MYOB is an accounting software that offers invoicing, expense tracking, and inventory management features. It is designed for small businesses and provides various tools to help companies manage their financial transactions efficiently. MYOB is famous for its ease of use and ability to handle complex accounting tasks.

8. KashFlow

KashFlow

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2005
  • Founders: Duane Jackson
  • Headquarters: London, United Kingdom
  • Area Served: United Kingdom

KashFlow is a cloud-based accounting software offering invoicing, expense tracking, and payroll management features. It is designed for small businesses and provides a simple and intuitive interface. KashFlow stands out for its affordable pricing and integration with popular business applications.

9. Pandle

Pandle

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2012
  • Founders: Lee Murphy
  • Headquarters: Huddersfield, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Lee Murphy

Pandle is a free accounting software offering invoicing, expense tracking, and bank reconciliation features. It is designed for small businesses and freelancers looking for a basic accounting solution. Pandle is known for its simplicity and its user-friendly interface.

10. FreeAgent

FreeAgent

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2007
  • Founders: Ed Molyneux, Olly Headey, and Roan Lavery
  • Headquarters: Edinburgh, United Kingdom
  • Area Served: United Kingdom
  • Current CEO: Ed Molyneux

FreeAgent is a cloud-based accounting software offering invoicing, expense tracking, and tax management features. It is designed for freelancers and small businesses and provides tools to help users manage their financial tasks efficiently. FreeAgent stands out for its ease of use and ability to handle complex accounting needs.

11. ZipBooks

ZipBooks

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2015
  • Founders: Tim Chaves
  • Headquarters: Lehi, Utah, United States
  • Area Served: Worldwide
  • Current CEO: Tim Chaves
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ZipBooks is a cloud-based accounting software offering invoicing, expense tracking, and financial reporting features. It is designed for small businesses and provides various tools to help companies manage their financial transactions efficiently. ZipBooks is known for its affordability and its user-friendly interface.

12. Kashoo

Kashoo

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2008
  • Founders: Jim Secord and Ashik Ahmed
  • Headquarters: Vancouver, Canada
  • Area Served: Worldwide
  • Current CEO: Jim Secord

Kashoo is a cloud-based accounting software offering invoicing, expense tracking, and bank reconciliation features. It is designed for small businesses and provides a simple and intuitive interface. Kashoo stands out for its affordable pricing and ability to integrate with popular business applications.

13. Bonsai

Bonsai

  • Product Type: Accounting software
  • Industry: Financial technology
  • Founded Date: 2015
  • Founders: Matt Brown and Matt Mueller
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide

Bonsai is an all-in-one business management platform that offers invoicing, proposals, contact us, contracts, and time-tracking features. It is designed for freelancers and provides tools to help them streamline their business processes. Bonsai is known for its user-friendly interface and ability to automate repetitive tasks.

14. ADP

ADP

  • Product Type: Payroll and human resource management software
  • Industry: Financial technology
  • Founded Date: 1949
  • Founders: Henry Taub and Joe Taub
  • Headquarters: Roseland, New Jersey, United States
  • Area Served: Worldwide
  • Current CEO: Carlos A. Rodriguez

ADP is a comprehensive payroll and human resources software that offers features for payroll processing, time and attendance tracking, and employee benefits management. It is designed for businesses of all sizes and provides scalable solutions to meet payroll needs. ADP is known for its robust features and ability to handle complex payroll processes.

15. ADP Workforce Now Comprehensive Services

  • Product Type: Payroll and human resource management software
  • Industry: Financial technology
  • Founders: ADP
  • Headquarters: Roseland, New Jersey, United States
  • Area Served: Worldwide
  • Current CEO: Carlos A. Rodriguez

ADP Workforce Now Comprehensive Services is a cloud-based platform that offers a wide range of HR services, including payroll processing, time and attendance tracking, and benefits administration. It is designed for medium-sized businesses and provides a comprehensive suite of tools to manage their HR processes efficiently.

16. Gusto

  • Product Type: Payroll and human resource management software
  • Industry: Financial technology
  • Founded Date: 2011
  • Founders: Joshua Reeves, Tomer London, and Edward Kim
  • Headquarters: San Francisco, California, United States
  • Area Served: United States
  • Current CEO: Joshua Reeves

Gusto is a modern payroll and HR software that offers payroll processing, employee onboarding, and benefits administration features. It is designed for small and medium-sized businesses and provides an intuitive interface. Gusto stands out for its user-friendly design and ability to handle complex HR processes.

17. Zenefits

  • Product Type: Payroll and human resource management software
  • Industry: Financial technology
  • Founded Date: 2013
  • Founders: Parker Conrad and Laks Srini
  • Headquarters: San Francisco, California, United States
  • Area Served: United States
  • Current CEO: Jay Fulcher

Zenefits is an all-in-one HR software that offers payroll processing, benefits administration, and time and attendance tracking features. It is designed for businesses of all sizes and provides various tools to help streamline their HR processes. Zenefits is known for its intuitive interface and ability to automate HR tasks.

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18. Paychex

  • Product Type: Payroll and human resource management software
  • Industry: Financial technology
  • Founded Date: 1971
  • Founders: Tom Golisano
  • Headquarters: Rochester, New York, United States
  • Area Served: United States
  • Current CEO: Martin Mucci

Paychex is a comprehensive payroll and HR software offering payroll processing features, employee benefits administration, and time and attendance tracking. It is designed for businesses of all sizes and provides scalable solutions for their HR needs. Paychex is known for its robust features and ability to handle complex HR processes.

19. Microsoft Dynamics 365 Finance

  • Product Type: Enterprise resource planning software
  • Industry: Financial technology
  • Founders: Microsoft Corporation
  • Headquarters: Redmond, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Satya Nadella

Microsoft Dynamics 365 Finance is an enterprise resource planning (ERP) software that offers financial management, budgeting, and forecasting features. It is designed for medium and large-sized businesses and provides a comprehensive suite of financial tools. Microsoft Dynamics 365 Finance stands out for its integration with other Microsoft products and its ability to handle complex financial processes.

20. Microsoft Dynamics

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 2001
  • Founders: Doug Burgum
  • Headquarters: Redmond, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Satya Nadella

Microsoft Dynamics is a business management software suite that offers solutions for various areas, including finance, sales, and customer service. It is designed for businesses of all sizes and provides a range of tools to help streamline their operations. Microsoft Dynamics is known for its scalability and its ability to integrate with other Microsoft products.

21. Oracle Fusion Cloud ERP

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 2011
  • Founders: Larry Ellison, Bob Miner, Ed Oates
  • Headquarters: Redwood City, California, United States
  • Area Served: Worldwide
  • Current CEO: Safra Catz

Oracle Fusion Cloud ERP is an enterprise resource planning (ERP) software that offers financial management, supply chain management, and human capital management features. It is designed for medium and large-sized businesses and provides a comprehensive suite of tools to manage their operations. Oracle Fusion Cloud ERP stands out for its scalability and ability to handle complex business processes.

22. Oracle NetSuite

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 1998
  • Founders: Evan Goldberg, Larry Ellison
  • Headquarters: San Mateo, California, United States
  • Area Served: Worldwide
  • Current CEO: Evan Goldberg

Oracle NetSuite is a cloud-based ERP software that offers financial management, inventory management, and order management features. It is designed for medium and large-sized businesses and provides a range of tools to vendors to help streamline their operations. Oracle NetSuite is known for its scalability and ability to handle complex business processes.

23. SAP S/4HANA Cloud

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 1972
  • Founders: Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira
  • Headquarters: Walldorf, Germany
  • Area Served: Worldwide
  • Current CEO: Christian Klein

SAP S/4HANA Cloud is an intelligent ERP software offering financial management, procurement, and sales features. It is designed for medium and large-sized businesses and provides various tools to help them run their operations efficiently. SAP S/4HANA Cloud stands out for its advanced analytics capabilities and its ability to handle complex business processes.

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24. Workday

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 2005
  • Founders: Dave Duffield, Aneel Bhusri
  • Headquarters: Pleasanton, California, United States
  • Area Served: Worldwide
  • Current CEO: Aneel Bhusri

Workday is a cloud-based platform that offers HR management, financial management, and planning features. It is designed for medium and large-sized businesses and provides a comprehensive suite of tools to help streamline their operations. Workday is known for its user-friendly interface and ability to handle complex business processes.

25. H&R Block

  • Product Type: Tax preparation services
  • Industry: Financial services
  • Founded Date: 1955
  • Founders: Henry W. Bloch, Richard Bloch
  • Headquarters: Kansas City, Missouri, United States
  • Area Served: Worldwide
  • Current CEO: Jeff Jones

H&R Block is a tax preparation software that offers features for filing individual and business tax returns. It is designed for individuals and small businesses and provides a range of tools to help streamline the tax preparation process. H&R Block is known for its simplicity and ability to handle complex tax scenarios.

26. Acumatica Cloud ERP

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 2008
  • Founders: Serguei Beloussov, Ezequiel Steiner
  • Headquarters: Bellevue, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Jon Roskill

Acumatica Cloud ERP is a cloud-based ERP software that offers financial management, project accounting, and customer management features. It is designed for small and medium-sized businesses and provides a comprehensive suite of tools to manage their operations. Acumatica Cloud ERP stands out for its flexibility and ability to integrate with other business applications.

27. Certinia ERP Cloud

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology

Certinia ERP Cloud is an ERP software offering financial management, procurement, and manufacturing features. It is designed for medium and large-sized businesses and provides a range of tools to help streamline their operations. Certinia ERP Cloud is known for its user-friendly interface and ability to handle complex business processes.

28. Infor Financials & Supply Management

  • Product Type: Enterprise Resource Planning (ERP) software
  • Industry: Technology
  • Founded Date: 2002
  • Founders: Jim Schaper
  • Headquarters: New York City, New York, United States
  • Area Served: Worldwide
  • Current CEO: Kevin Samuelson

Infor Financials & Supply Management is an ERP software offering financial management, procurement, and supply chain management features. It is designed for medium and large-sized businesses and provides a comprehensive suite of tools to manage their operations. Infor Financials & Supply Management stands out for its industry-specific functionality and ability to handle complex business processes.

29. OneSource Virtual

  • Product Type: Business process outsourcing services
  • Industry: Technology
  • Founded Date: 2008
  • Founders: Brian Williams, Wesley Bryan
  • Headquarters: Irving, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Trey Campbell

OneSource Virtual is a cloud-based platform offering HR management, payroll processing, and benefits administration features. It is designed for businesses of all sizes and provides various tools to help streamline their HR and payroll processes. OneSource Virtual is known for its intuitive interface and ability to handle complex HR workflows.

These were all the competitors of Intuit. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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