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Home » Competitors » Top 30 Hootsuite Competitors & Alternatives in 2024

Top 30 Hootsuite Competitors & Alternatives in 2025

November 28, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Hootsuite is a social media management platform that offers services for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Hootsuite is a social media management platform that enables businesses and individuals to manage multiple social media accounts from a single dashboard. In this article, we discuss the top Hootsuite Competitors and Alternatives.

With over 18 million users worldwide, Hootsuite has become one of the most popular social media management tools. The software allows users to schedule posts, publish and monitor social media content, track performance analytics, and engage with their audience across various social media platforms.

One of Hootsuite’s key strengths is its ability to integrate with various social media channels. Users can connect with Facebook, Instagram, Twitter, LinkedIn, YouTube, and other popular social media platforms from a single dashboard. This integration means users can easily manage their social media presence without switching between platforms or relying on manual updates.

  • Product Type: Social media management platform.
  • Industry: Internet.
  • Founded Date: 2008.
  • Founders: Ryan Holmes, Dario Meli, David Tedman.
  • Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6 Canada.
  • Area Served: Worldwide.
  • Current CEO: Irina Novoselsky.

Table of Contents

  • The top Hootsuite competitors are
  • 1. Sprout Social
  • 2. Buffer
  • 3. Agorapulse
  • 4. Sendible
  • 5. Zoho Social
  • 6. SocialPilot
  • 7. Later
  • 8. eClincher
  • 9. SocialBee
  • 10. Statusbrew
  • 11. CoSchedule
  • 12. Crowdfire
  • 13. Loomly
  • 14. MavSocial
  • 15. Oktopost
  • 16. Kontentino
  • 17. Planable
  • 18. Emplifi Social Marketing Cloud
  • 19. Sprinklr Social
  • 20. Falcon.io
  • 21. Tailwind
  • 22. SOCi social media
  • 23. Simplify360
  • 24. Viralpep
  • 25. BuzzGuru
  • 26. Predis.ai
  • 27. Rap Booster
  • 28. TOP4SMM
  • 29. Social Media Wall
  • 30. TweetDeck (primarily for Twitter)

The top Hootsuite competitors are

1. Sprout Social

Sprout Social

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Justyn Howard
  • Headquarters: Chicago, Illinois, United States
  • Area Served: Worldwide
  • Current CEO: Justyn Howard

Sprout Social is a social media management platform that allows businesses to manage their online presence efficiently. It offers a range of features, including content scheduling, social listening, and analytics. With its user-friendly interface and comprehensive reporting tools, Sprout Social provides businesses with the tools required to effectively engage with their audience and measure the success of their social media efforts.

2. Buffer

Buffer

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Joel Gascoigne, Leo Widrich
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Carolyn Kopprasch

Buffer is a popular social media management platform that helps businesses streamline their social media presence. It provides social media managers with a simplified way to schedule and analyze posts across social media platforms such as Twitter, Facebook, and Instagram. Buffer’s intuitive dashboard and robust analytics enable users to optimize their social media strategy and effectively engage with their audience.

3. Agorapulse

Agorapulse

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2011
  • Founders: Emeric Ernoult
  • Headquarters: Paris, France
  • Area Served: Worldwide
  • Current CEO: Emeric Ernoult

Agorapulse is a social media management tool that helps businesses manage their social media accounts in a simplified and efficient way. It offers features such as scheduling, content aggregation, and detailed analytics. Agorapulse also provides a unified inbox that allows users to manage their social media messages, scheduled posts, and comments from one platform, making engaging with their audience and building relationships easier.

4. Sendible

Sendible

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2009
  • Founders: Gavin Hammar
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Gavin Hammar
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Sendible is a comprehensive social media management platform that allows businesses to manage and analyze their social media activities. It offers features such as scheduling, content creation, and detailed analytics. Sendible also provides advanced features like social media listening and sentiment analysis, which help businesses gain valuable insights about their audience and social media performance.

5. Zoho Social

Zoho Social

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 1996
  • Founders: Sridhar Vembu, Tony Thomas
  • Headquarters: Chennai, India
  • Area Served: Worldwide
  • Current CEO: Sridhar Vembu

Zoho Social is a social media management platform that helps businesses streamline their social media marketing efforts. It offers content scheduling, social media listening, and detailed analytics. With its easy-to-use interface and robust reporting tools, Zoho Social enables businesses to effectively engage with their audience and measure the impact of their social media activities.

6. SocialPilot

SocialPilot

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2014
  • Founders: Jimit Bagadiya, Tejas Mehta
  • Headquarters: Ahmadabad, India
  • Area Served: Worldwide
  • Current CEO: Jimit Bagadiya

SocialPilot is a social media management platform that allows businesses to schedule and analyze social media posts. It offers features like content curation, content scheduling, and comprehensive analytics. SocialPilot also enables users to collaborate with their team members’ social media profiles, making it easier to manage the social media presence of a business.

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7. Later

Later

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2014
  • Founders: Matt Smith
  • Headquarters: Vancouver, Canada
  • Area Served: Worldwide
  • Current CEO: Matt Smith

Later is a social media management platform focusing on visual content scheduling and management. It offers content scheduling, visual calendar planning, and detailed analytics. With its intuitive interface and robust visual planning tools, Later enables businesses to manage free plans effectively and organize their visual content across different social media platforms.

8. eClincher

eClincher

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2013
  • Founders: Gilad Salamander, Ran Zavitz
  • Headquarters: Palo Alto, California, United States
  • Area Served: Worldwide
  • Current CEO: Gilad Salamander

eClincher is a comprehensive social media management platform that provides businesses with the tools to manage and optimize their social media presence. It offers features such as content scheduling, social media monitoring, and detailed analytics. eClincher also integrates with popular social media platforms and third-party social media tools, making it easy for businesses to manage their social media presence from one platform.

9. SocialBee

SocialBee

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2016
  • Founders: Ovi Negrean, Adrian Isfan
  • Headquarters: Cluj-Napoca, Romania
  • Area Served: Worldwide
  • Current CEO: Ovi Negrean

SocialBee is a management platform that helps businesses schedule and optimize social media posts. It offers features like content scheduling, curation, and advanced analytics for social posts. SocialBee also provides options for social media recycling, allowing businesses to repurpose their content and reach a wider audience.

10. Statusbrew

Statusbrew

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2011
  • Founders: Jimit Bagadiya, Sanchit Thakur
  • Headquarters: New York, United States
  • Area Served: Worldwide
  • Current CEO: Jimit Bagadiya

Statusbrew is a social media management platform that focuses on optimizing social media engagement and growth. It offers features like content scheduling, social media listening, and detailed analytics on social media followers. Statusbrew also provides tools for social media monitoring and community management, helping businesses effectively engage with their audience and build strong relationships.

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11. CoSchedule

CoSchedule

  • Product Type: Marketing Calendar Software
  • Industry: Software
  • Founded Date: 2013
  • Founders: Garrett Moon, Justin Walsh
  • Headquarters: Bismarck, North Dakota, United States
  • Area Served: Worldwide
  • Current CEO: Garrett Moon

CoSchedule is a comprehensive marketing calendar and social media management platform. It offers content scheduling, campaign planning, and detailed analytics for marketing campaigns. CoSchedule also integrates with popular content management platforms, making it easy for businesses to create and manage their social media content within one platform.

12. Crowdfire

Crowdfire

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Nischal Shetty
  • Headquarters: Mumbai, India
  • Area Served: Worldwide
  • Current CEO: Nischal Shetty

Crowdfire is a social media management platform that helps businesses grow their social media audience. It offers content scheduling, listening to social media, and detailed analytics. Crowdfire provides insights and recommendations to help companies optimize their social media strategy and increase engagement and reach across social channels.

13. Loomly

Loomly

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2015
  • Founders: Thibaud Clement, Noemie Clement
  • Headquarters: New York, United States
  • Area Served: Worldwide
  • Current CEO: Thibaud Clement

Loomly is a social media management platform focusing on content creation and collaboration. It offers content scheduling, creation tools, and detailed analytics. Loomly also provides content approval and collaboration options, making it easier for businesses to streamline their content creation process and ensure consistent branding across their social media channels.

14. MavSocial

MavSocial

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2012
  • Founders: Matthew Holden, Toby Bowers
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Matthew Holden

MavSocial is a social media management platform that creates visual content and schedules. It offers content scheduling, visual editing tools, and detailed analytics. MavSocial also provides options for social media advertising and comprehensive reporting, enabling businesses to manage social accounts effectively and optimize their visual content strategy.

15. Oktopost

Oktopost

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2013
  • Founders: Daniel Kushner
  • Headquarters: Tel Aviv, Israel
  • Area Served: Worldwide
  • Current CEO: Daniel Kushner

Oktopost is a social media management platform that caters specifically to B2B businesses. It offers features like content scheduling, lead tracking, and detailed analytics. Oktopost also provides options for social media employee advocacy and integrated marketing automation, helping businesses effectively engage with their target audience and generate leads through social media channels.

16. Kontentino

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2015
  • Founders: Martin Cmelik, Jiri Voves
  • Headquarters: Prague, Czech Republic
  • Area Served: Worldwide
  • Current CEO: Martin Cmelik

Kontentino is a social media management tool that simplifies the process of content creation, collaboration, and scheduling posts. It allows businesses and marketing teams to streamline their social media efforts by providing a user-friendly interface for planning and approving content. With features like content calendar, analytics, and client approvals, Kontentino helps businesses effectively manage their social media presence, ensuring consistent brand messaging and timely publication of posts.

17. Planable

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2016
  • Founders: Vlad Calus, Xenia Muntean
  • Headquarters: Bucharest, Romania
  • Area Served: Worldwide
  • Current CEO: Vlad Calus
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Planable is a social media collaboration and scheduling platform that simplifies content creation and approval. It provides a visual interface where marketing teams can create, review, and collaborate on social media posts. Planable offers features like drag-and-drop post planning, content versioning, and team collaboration. With its intuitive design and real-time collaboration capabilities, Planable enables businesses to streamline their social media workflow and ensure brand consistency across different platforms.

18. Emplifi Social Marketing Cloud

  • Product Type: Social Media Management Software
  • Industry: Software
  • Founded Date: 2019
  • Headquarters: New York, United States
  • Area Served: Worldwide
  • Current CEO: Mark Zablan

Emplifi Social Marketing Cloud is a comprehensive social media management platform that helps businesses optimize their social media strategy. It offers a range of features, including content scheduling, social listening, and performance analytics. Emplifi Social Marketing Cloud also provides tools for brand monitoring and reputation management, enabling businesses to proactively manage their online presence and effectively engage with their target audience.

19. Sprinklr Social

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2009
  • Founders: Ragy Thomas
  • Headquarters: New York, United States
  • Area Served: Worldwide
  • Current CEO: Ragy Thomas

Sprinklr Social is an enterprise-grade social media management platform that caters to the needs of large organizations. Its features include social listening, content scheduling, and various customer support and engagement tools. Sprinklr Social provides businesses with a unified view of their social media presence, allowing them to monitor conversations, engage with customers, and measure the impact of their social media activities.

20. Falcon.io

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Ulrik Bo Larsen, Mikael Lemberg
  • Headquarters: Copenhagen, Denmark
  • Area Served: Worldwide
  • Current CEO: Ulrik Bo Larsen

Falcon.io is a social media management platform that helps businesses manage their online presence effectively. It offers features such as content scheduling, social listening, and analytics, all within a user-friendly interface. Falcon.io also provides tools for social media engagement and collaboration, allowing businesses to create and execute their social media strategy in a streamlined manner.

21. Tailwind

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2011
  • Founders: Danny Maloney, David Ronick
  • Headquarters: Oklahoma City, United States
  • Area Served: Worldwide
  • Current CEO: Danny Maloney

Tailwind is a social media management and analytics platform focused on Pinterest and Instagram. It offers content scheduling, analytics, and audience engagement tools specific to these platforms. Tailwind provides insights and data-driven recommendations to help businesses optimize their Pinterest and Instagram performance, drive engagement, and grow their audience.

22. SOCi social media

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2012
  • Founders: Afif Khoury
  • Headquarters: San Diego, United States
  • Area Served: Worldwide
  • Current CEO: Afif Khoury

SOCi social media is a social media management and reputation management platform. It offers businesses the tools to manage their social media presence, engage with their audience, and monitor their online reputation. SOCi social media provides features like content scheduling, social listening, and analytics to help businesses manage and optimize their social media strategy across different platforms.

23. Simplify360

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2009
  • Founders: Bhupendra Khanal
  • Headquarters: Bangalore, India
  • Area Served: Worldwide
  • Current CEO: Bhupendra Khanal

Simplify360 is a social media management platform that helps businesses manage their social media presence effectively. It offers content scheduling, social media listening, and comprehensive analytics. Simplify360 provides businesses with the tools to listen to what customers are saying, engage with their audience, and measure the impact of their social media efforts.

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24. Viralpep

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2015
  • Area Served: Worldwide

Viralpep is a social media management platform offering features like content scheduling, analytics, and audience engagement tools. It gives businesses the tools to plan, optimize, and analyze social media content. Viralpep also offers a user-friendly interface and intuitive features to help businesses manage their social media presence across multiple platforms.

25. BuzzGuru

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2019
  • Area Served: Worldwide

BuzzGuru is a social media analytics platform that helps businesses analyze and optimize their social media presence. It offers sentiment analysis, competitor benchmarking, and audience insights. BuzzGuru provides businesses with valuable data and insights to help them make data-driven decisions, improve their social media performance, and track the impact of their social media activities.

26. Predis.ai

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2019
  • Area Served: Worldwide

Predis.ai is a social media analytics platform offering businesses insights into their performance. It provides sentiment analysis, trend monitoring, and content optimization recommendations. Predis.ai helps businesses understand their audience, track their brand reputation, and identify opportunities for engagement and growth.

27. Rap Booster

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2019
  • Area Served: Worldwide

Rap Booster is a social media management platform that offers features like content scheduling, analytics, and engagement tools. It effectively helps businesses manage their social media presence by providing a user-friendly interface and comprehensive reporting. Rap Booster also offers options for collaborative work and team management, making it easier for businesses to streamline their social content library and media workflow.

28. TOP4SMM

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2017
  • Area Served: Worldwide

TOP4SMM is a social media management platform that offers services like content creation, scheduling, and analytics. It gives businesses the tools to manage their social media presence and engage with their target audience. TOP4SMM helps companies to reach their social media goals by providing professional and efficient services.

29. Social Media Wall

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2010
  • Area Served: Worldwide

Social Media Wall is a management platform offering content aggregation, moderation, and display features. It provides businesses the tools to aggregate content from different social media platforms and engage in the m engaging only. Social Media Wall helps companies create interactive and visually appealing social media displays for events, websites, or digital signage.

30. TweetDeck (primarily for Twitter)

  • Product Type: Social media management software
  • Industry: Software
  • Founded Date: 2008
  • Founders: Iain Dodsworth
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide

TweetDeck is a social media management platform primarily for small businesses focused on Twitter. It offers features like scheduling tweets, monitoring hashtags, and managing multiple Twitter accounts. TweetDeck provides businesses a convenient way to manage their Twitter presence, engage with their audience, and stay updated with the latest trends and conversations on the platform.

These were all the competitors of Hootsuite. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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