Groupon is a deals site that offers coupons and discounts to consumers and sellers in the United States and international markets. Groupon is a popular online marketplace that connects consumers with local merchants offering discounts on products and services. Founded in 2008, the company quickly became a household name with its daily deals and coupons, providing significant savings on salon services, fine dining, or travel packages. In this article, we discuss the top Groupon Competitors and Alternatives.
Groupon stands dominant in the online deals sector with a straightforward business model that collaborates with companies to provide discounted offerings, retaining a share of the profits. Serving millions of users worldwide, the platform has significantly branched out from its initial daily deals to encompass diverse aspects like product acquisitions, event passes, and travel bookings. Regardless of intense rivalries, Groupon retains its industry lead, partially credited to its extensive variety of deals and easy-to-use interface.
- Product Type: Coupons and discounts
- Industry: E-commerce
- Founded Date: 2008
- Founders: Andrew Mason, Eric Lefkofsky, and Brad Keywell
- Headquarters: Chicago, Illinois, United States
- Area Served: Worldwide
- Current CEO: Aaron Cooper
Table of Contents
The top Groupon competitors are
1. LivingSocial
- Product Type: Online marketplace for deals on activities, travel, and goods
- Industry: E-commerce
- Founded Date: 2007
- Founders: Tim O’Shaughnessy, Aaron Batalion, Eddie Frederick, and Val Aleksenko
- Headquarters: Washington, D.C., United States
- Area Served: Worldwide
- Current CEO: Gautam Thakar
LivingSocial is a unique online marketplace that allows customers to buy and share experiences in their city. LivingSocial provides diverse offerings, from regional, national, and international excursions to gourmet dinners at an upscale restaurant and from household necessities to a full-fledged vacation for the whole family. It fosters localized commerce and encourages users to connect with their communities. With a business model similar to Groupon’s, LivingSocial can often serve customers with diverse discount deals.
2. Travelzoo
- Product Type: Online marketplace for travel and entertainment deals
- Industry: E-commerce
- Founded Date: 1998
- Founders: Ralph Bartel
- Headquarters: New York City, United States
- Area Served: Worldwide
- Current CEO: Holger Bartel
Travelzoo is an international internet company that publishes deals from more than 2,000 travel, entertainment, and local businesses such as restaurants and spas. Travelzoo meticulously curates deals and serves them to their members through the web, mobile apps, email, and social media channels. It’s a go-to source for travel, entertainment, and local deals, bringing competition to Groupon.
3. RetailMeNot
- Product Type: Online marketplace for coupons and deals
- Industry: E-commerce
- Founded Date: 2006
- Founders: Cotter Cunningham
- Headquarters: Austin, Texas, United States
- Area Served: Worldwide
- Current CEO: Marissa Tarleton
RetailMeNot is an online hub for promotional and coupon codes, where consumers can conveniently find discounts in various categories, such as clothing, electronics, beauty products, and much more. RetailMeNot believes in saving funds through discounts and promo codes and, like Groupon, centralizes a broad range of diverse discount codes to help evolve user shopping experiences.
4. Slickdeals
- Product Type: Online marketplace for deals on a variety of products
- Industry: E-commerce
- Founded Date: 1999
- Headquarters: Los Angeles, California, United States
- Area Served: United States
- Current CEO: Paul Hanges
Slickdeals is a social commerce website featuring crowdsourced deals and coupons from retailers. It offers an active, community-driven platform where users can share, rate, and review deals. The most popular deals surface to the top through the voting system, ensuring an organic filtering process highlighting the best savings opportunities.
5. Wowcher
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2011
- Founders: Roland Bryan, Nicholas Brummitt, and Peter Brummitt
- Headquarters: London, UK
- Area Served: UK
- Current CEO: Roland Bryan
Wowcher is a “deal a day” site that uses bulk buying power to deliver unbeatable deals on the best stuff in your city. Based in the U.K., it offers cost-saving deals, from luxury spa days and international travel getaways to electronics and household items. They provide a wide array of high-quality products and experiences at discounted prices.
6. Woot
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2004
- Founders: Matt Rutledge
- Headquarters: Seattle, Washington, US
- Area Served: US
- Current CEO: Matt Rutledge
Woot is an American internet retailer that provides daily deals on many items in various categories. It is known for its quirky marketing and product descriptions, making the shopping experience fun and engaging. Woot has developed a loyal customer base through its various product deals, including electronics, home goods, and original t-shirt designs.
7. Yelp Deals
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2004
- Founders: Jeremy Stoppelman and Russel Simmons
- Headquarters: San Francisco, California, U.S.
- Area Served: U.S.
- Current CEO: Jeremy Stoppelman
Yelp Deals is a feature of Yelp, the platform popular for business reviews. It provides daily deals and discounts from local businesses to its members. Users can explore discounts on various services, from dining experiences, spa services, beauty treatments, and fitness classes to home services. It leverages the popularity of Yelp’s review platform to offer unique savings opportunities to consumers.
8. Hotukdeals
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2004
- Founders: Paul Nikkel and Tom Horton
- Headquarters: London, UK
- Area Served: U.K.
- Current CEO: Paul Nikkel
Hotukdeals is the U.K.’s largest site for member-submitted deals, voucher codes, and bargains. As a community-based platform, people can discuss, rate, and share deals to help others find the best prices from trusted stores. As one of the top destinations for deal-sharing sites, it offers a unique way for consumers to find and share quality deals daily.
9. Amazon Local
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2011
- Founders: Amazon.com
- Headquarters: Seattle, Washington, US
- Area Served: U.S., UK, Germany, Italy, Spain, Japan
- Current CEO: Jeff Bezos
Amazon Local is an online marketplace operated by Amazon for purchasing local goods and services, similar to Groupon. The platform offers deals from local restaurants and spas to vacation getaways and products. Amazon Local leverages Amazon’s reputation and user base to provide a comprehensive range of discounts on various services and goods.
10. Zulily
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2009
- Founders: Darrell Cavens and Mark Vadon
- Headquarters: Seattle, Washington, US
- Area Served: US, Canada, UK, Ireland, Australia, New Zealand
- Current CEO: Jeff Yurcisin
Zulily is an American e-commerce company that offers daily deals on various products, such as clothing, toys, and home goods. It operates on a unique business model where it holds limited-time sales events instead of a regular marketplace, which makes each shopping experience a new adventure. Its high-quality, special product offers and significant discounts make it a serious competitor in the online marketplace industry.
11. Scoopon
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2010
- Founders: Gabby Leibovich and Hezi Leibovich
- Headquarters: Melbourne, Australia
- Area Served: Australia
- Current CEO: Gabby Leibovich
Scoopon is Australia’s leading Daily Deals Company and an integral part of Australia’s number-one online shopping group. It provides heavily discounted, time-limited offers on dining, massages, travel experiences, goods, fitness, and services. The brand aims to help consumers discover the great deals and best experiences in their cities while assisting businesses to grow by attracting new, high-value customers.
12. MyDeal
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2011
- Founders: Sean Senvirtne
- Headquarters: Melbourne, Australia
- Area Served: Australia
- Current CEO: Sean Senvirtne
MyDeal is an Australian retail marketplace connecting millions of consumers with thousands of Australian retailers. Dedicated to providing a seamless shopping experience and a broad range of products, MyDeal offers customers everything from homeware and garden products to electronics, fashion, and beauty supplies. With a strong focus on customer service, it aims to be the number-one choice for customers and businesses.
13. GrabOne
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2010
- Founders: Shane Bradley
- Headquarters: Auckland, New Zealand
- Area Served: New Zealand
- Current CEO: Shane Bradley
GrabOne is a New Zealand-based e-commerce platform that offers unique experiences, products, and services. They provide various categories, such as entertainment, travel, and activities, alongside everyday essentials like dining and shopping. It is a bridge that lets consumers engage with businesses fun and quickly while reaping appreciable discounts.
14. OzBargain
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2006
- Founders: Scott Yang
- Headquarters: Sydney, Australia
- Area Served: Australia
- Current CEO: Scott Yang
OzBargain is an online community for sharing and reviewing Australia’s best deals and bargains. It’s a powerful platform for customers to find deals and discover discounts and offers, offering a browsing experience similar to Groupon’s. OzBargain allows users to upvote, comment on, and share deals, adding a social aspect to the deal-hunting experience.
15. DealCatcher
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2004
- Founders: Dan Baxter
- Headquarters: New York, US
- Area Served: U.S.
DealCatcher is a U.S.-based online coupon and deal website. It is an all-inclusive platform providing consumers with coupons, discounts, and promotional codes, making it a competitor to Groupon. DealCatcher differs by helping customers find the best deal and lowest prices on a wide range of products from multiple retailers online and offline.
16. KGB Deals
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2010
- Headquarters: New York, US
- Area Served: U.S., UK, France, Germany, Italy, Spain
KGB Deals is a discount voucher service offering a variety of daily deals. As a competitor to Groupon, KGB Deals delivers similar options for savings on activities, travel, products, and services in various cities worldwide. Their offerings are diversified into two categories: national products and local services.
17. FatWallet
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 1999
- Founders: Tim Storm
- Headquarters: Beloit, Wisconsin, U.S.
- Area Served: U.S.
FatWallet is a comparison shopping website that offers consumers coupons, special deals, and discounts. Like Groupon, FatWallet allows consumers to earn cashback on purchases from participating online retailers. Its forums also cultivate an active community of savvy shoppers discussing and sharing the best deals.
18. CouponCabin
- Product Type: Online marketplace for deals and discounts
- Industry: E-commerce
- Founded Date: 2003
- Founders: Scott Kluth
- Headquarters: Chicago, Illinois, U.S.
- Area Served: US
- Current CEO: Scott Kluth
CouponCabin is an online coupon resource offering a comprehensive array of coupons, including online coupon codes, in-store coupons, grocery coupons, and free samples. As a Groupon competitor, CouponCabin provides cashback and rewards to users on their regular shopping from various online and offline retailers.
19. Dashible
- Product Type: Mobile app for local deals and discounts
- Industry: E-commerce
- Founded Date: 2019
- Headquarters: New York, United States
- Area Served: United States
Mashable is a New York-based app that offers local deals to users. This daily deal platform is yet another competitor to Groupon. Dashible aims to connect local businesses with customers by providing discounts and promotional offers, with a unique feature to create custom deals.
20. Ruelala
- Product Type: Online fashion and lifestyle retailer
- Industry: E-commerce
- Founded Date: 2008
- Founders: Ben Fischman
- Headquarters: Boston, United States
- Area Served: United States
- Current CEO: Mark McWeeny
RueLaLa is an invitation-only online boutique that provides members with private sales. Ruelala differs from Groupon as it operates more as a premium discount retailer, focusing on high-end brands and designer items. It offers savings on premium fashion, home decor, and luxury vacations, operating in the same vein as Groupon but with a more upscale price.
21. BuyWithMe
- Product Type: Online deals and discounts marketplace
- Industry: E-commerce
- Founded Date: 2009
- Founders: Andrew Moss, Cheryl Rosner, and Jere Doyle
- Headquarters: Boston, United States
- Area Served: United States
BuyWithMe is a daily deals website that facilitates group buying. The company provides fantastic discounts on services, experiences, and products from local and national businesses, similar to Groupon. It operates in various cities across the U.S., offering everything from meals at famous restaurants to reduced admission to top attractions.
22. Dealaday
- Product Type: Online deals and discounts marketplace
- Industry: E-commerce
- Founded Date: 2010
- Area Served: United States
Dealaday is an e-commerce platform that, as the name suggests, offers one deal a day for online buyers. It follows the same concept as Groupon, with different daily offers on various products. From electronic gadgets to home items, Dealaday brings exciting deals and offers discounts in multiple categories to its user base daily.
23. Deals2Buy
- Product Type: Online deals and discounts marketplace
- Industry: E-commerce
- Founded Date: 2002
- Headquarters: United States
- Area Served: United States
Deals2Buy is an online platform showcasing the best discounts and deals on various consumer goods. Like other sites like Groupon, Deals2Buy is a platform where consumers can stumble upon discounted offerings from computing and electronics to apparel and home goods, providing a one-stop shop for online bargain hunters.
24. Vargo
- Product Type: Online deals and discounts marketplace
- Industry: E-commerce
- Founded Date: 2018
- Area Served: United States
Vargo is an AI-powered personalized discount platform that curates deals based on user preferences. It is a modern competitor to Groupon, combining machine learning and user data to personalize the best deals. Vargo’s primary offerings include significant savings on activities, shopping, dining, and travel experiences.
25. Rush Market
- Product Type: Online marketplace for home decor and furniture
- Industry: E-commerce
- Founded Date: 2018
- Founders: Musabbir Chowdhury, Waseem Daher, and Tanveer Ali
- Headquarters: San Francisco, California, United States
- Area Served: United States
- Current CEO: Waseem Daher
Rush Market is a unique online bargain-hunting platform. Following a slightly different model than Groupon, Rush Market operates “Rushes,” where a limited quantity of items are available at deeply discounted prices. These Rushes are exciting and fun and offer the thrill of finding a great deal.
26. Travelticker
- Product Type: Online travel agency
- Industry: Travel
- Founded Date: 2011
- Headquarters: Berlin, Germany
- Area Served: Worldwide
TravelTicker is an online travel deal site that provides handpicked, insider deals for travelers. Like Groupon’s travel section, TravelTicker offers users highly discounted hotel deals, vacation packages, and even destination suggestions for avid travelers.
27. Savored
- Product Type: Restaurant reservation and discount app
- Industry: Hospitality
- Founded Date: 2010
- Founders: Dan Leahy and Ben McKean
- Headquarters: New York, New York, United States
- Area Served: United States
Savored is a reservation and dining deal site. It operates similarly to Groupon’s competitors, explicitly focusing on the restaurant industry. It provides users a unique combination of making online dining reservations and accessing exclusive meal discounts at hundreds of restaurants.
28. Quotient Technology
- Product Type: Digital promotions and advertising platform
- Industry: Marketing and Advertising
- Founded Date: 1998
- Founders: Steven Boal
- Headquarters: Mountain View, California, United States
- Area Served: Worldwide
- Current CEO: Steven Boal
Quotient Technology is a digital promotion and media platform that connects brands, retailers, and consumers. Although it doesn’t follow the same model as Groupon, it is undoubtedly a competitor within the digital coupon market. Quotient offers various promotional deals and digital coupons for everyday items, helping consumers save money on regular purchases.
29. Privalia
- Product Type: Online fashion retailer
- Industry: E-commerce
- Founded Date: 2006
- Founders: Lucas Carné and José Manuel Villanueva
- Headquarters: Barcelona, Spain
- Area Served: Europe and Latin America
- Current CEO: Ignacio Garralda
Privalia is a members-only online shop that offers limited-time sales on top brands. This Spanish e-commerce website provides daily deals on fashion and household products, similar to Groupon, but specifically in the high-end sector. Privalia offers excellent deals on designer clothing, accessories, and home decor items.
30. HuiMin
- Product Type: Online retailer of home goods and furniture
- Industry: E-commerce
- Headquarters: China
- Area Served: China
HuiMin is a Chinese online platform that provides group purchase discounts on pharmaceuticals. It is similar to Groupon in that it facilitates group buying for better deals. But unlike Groupon, which covers a broad range of sectors, HuiMin focuses solely on healthcare and wellness products.
These were all the competitors of Groupon. If you know any other competitors, please write in the comments below.
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