Marketing91

  • Home
  • Discounts and Deals
    • Marketing Tools Discounts
    • Financial Tools Discounts
  • Brands Analysis
    • Competitors
    • Top Brands Lists
    • SWOT of Brands
    • Brand Ownership
Home » Competitors » Top 16 Amazon Competitors & Alternatives in 2025

Top 16 Amazon Competitors & Alternatives in 2025

May 7, 2025 | By Hitesh Bhasin | Filed Under: Competitors

Amazon was founded by Jeff Bezos, in the year 1994. It is one of the top e-commerce companies based in Seattle; Washington. Amazon uses the cloud technology platform and is the largest retailer in the world which provides its services over the internet. Amazon.com started by started by selling books, TV shows, and films during their initial years of service.

At present, Amazon extended its services to an extensive range of products under one roof. It includes electronics, food, grocery, clothing and many more. Amazon provides various deals on daily basis and also during festive times.

Amazon provides a website and also an app for the users to make their online shopping easy. The interface helps the user to place the order of their choice, make payments online, track the orders and also provides return and refund of items if not satisfied.

Top 16 Amazon Competitors

Amazon Competition In E-commerce Segment

1) Alibaba

online image - 1

Alibaba, a top e-commerce company, has its origin from China and it was founded in the year 1999. It is a platform for wholesale trade. Alibaba.com caters to many buyers and sellers across the world.Alibaba.com has bought a change in businesses activities for its operations, sales, and marketing. This top e-commerce company provides the services that are technology enabled. It enables the merchants and other business to influence the usage of internet to communicate and deal with their customers and users.

Alibaba.com is a one-stop platform which focuses on many products across various categories that include electronics, clothing, machinery, home and garden and many more. This top e-commerce company is accessible anytime and anywhere through the technology platform that they provide to the users. Due to its core commerce and usage of technology like cloud computing and digital media in the business, it is considered as Amazon competitors.

2) Walmart

online image - 2

Also regarded as a top competitor for Amazon, Walmart is like the normal Walmart store. Walmart.com provides a wide range of products that are of supreme quality. Apart from products they also provide friendly service and have daily offers at low prices.

Walmart, headquartered in San Francisco in the year 2000 is a controlled by Walmart stores, Inc. The main goal of this top e-commerce company is to get their customers a unique approach to shopping on the internet.

Walmart.com caters to many products across various categories. This company also provides various kinds of the gift card which can be redeemed at Walmart stores. The Walmart gift cards can be managed through their website itself. Due it its various unique features, Walmart is considered as one of the top Amazon competitors.

3) Otto

online images - 3

Otto, being rated as one of the successful e-commerce company in Europe, is well-known for its innovation and has been reinventing itself since it has been originated.Otto is a trading company that sells products of other brands through the internet.

Also Read  Top 30 Sprinklr Competitors & Alternatives in 2025

Otto.de is a one-stop shopping for customers who can find the products and order them with ease by making use of their technology friendly interface. It makes use of various digital tools that make the customer navigate to their purchase. The customer can select the product and place the product in the online shopping cart and then proceed for payment.

Otto provides products in categories like fashion, sports, electronics and home & living. They provide the best products and offer a wide range of product categories to the shoppers. It is estimated that Otto has generated around 80 percent of their revenues through online. Due to its partnership with the external brands and its excellent services, Otto is considered as one of the top Amazon competitors.

4) JD

online images - 4

Also regarded as a top competitor for Amazon, JD.com, it is also called as Jingdong and was earlier called as 360buy. JD.com came into existence in the year 1998 and it is headquartered in Beijing, China. It is famous for its B2C operations and its online store became visible to the customer in the year 2004.Its official website is Joybuy.com. It provides a wide array of Chinese products at a feasible price. It allows the customers to make use of their website to select the product, place orders and the product gets delivered to their place.

In the year 2014, JD.com was listed in NASDAQ. It is a technology-oriented platform which develops a scalable platform and provides proper services to their customers and partners. Due to these features and popularity, JD.com is considered as one of the top Amazon competitors.

5) Priceline

online image - 5

Priceline.com is a top e-commerce company based out in Connecticut, which is used for the purpose of travel-related purchases like airline tickets and hotels bookings. It provides services like hotel bookings, flight bookings and car rentals to the customers.

It also provides package bookings when customers combine hotel, flight, and car bookings together. Priceline.com provides its customers discount coupons and various kinds of special offers.  Customers are encouraged with bonus points when the customer purchases for the first time in form of rewards. Over the years priceline.com has also started their online store that features about 10,000 products across various categories like cosmetics, skincare, baby products, hair products etc.

Due to the wide range of hotels bookings and other online services provided by Priceline.com, it is considered as one of the top Amazon competitors. 

 6) eBay

online image - 6

Also regarded as a top competitor for Amazon, eBay is yet another top e-commerce company which is a multinational corporation. It is based in San Jose, California. It provides a user-friendly website to its customer and mainly focuses on C2C and B2C e-commerce.

Also Read  Top 20 Subway Competitors & Alternatives in 2025

eBay is an online marketplace where customers and business people communicate to buy and sell the products. It is the world’s largest shopping mall on the internet. eBay provides an extensive range of products under various categories like fashion, electronics, furniture, home appliances and many more.

eBay platform helps the sellers to conduct their online and offline business smoothly. Due to the efficiency of being able to connect many buyers and sellers across the world, eBay is considered as one of the top Amazon competitors.

7) Flipkart

online image - 7

The famous and top e-commerce company, Flipkart is headquartered in Bangalore. It was founded in the year 2007. It is the biggest online store for apparels, furniture, beauty care, electronics and many more.

It has about 100 million registered users and 100 thousand registered sellers. It provides 24X7 customer service. The customers can place an order by using their website or their app. By using their user-friendly interface, the customers will have a smooth flow of purchase starting from selecting the product, payment, tracking the order and delivery of the product.

Due to its immense products categories and services, Flipkart is an Amazon competitor.

Amazon Competitions with strong Offline Retail presence

8) Walmart

online image - 8

Walmart is a multinational retail corporation that is based out in the United States. It controls a series of discount departmental stores, grocery stores, and hypermarkets. Walmart has about 11,718 stores across 28 countries. It is considered the world’s largest revenue generating company.

In India, Walmart has about 21 stores across nine states that offer almost 5,000 products to the customers in the wholesale format of Cash and Carry. Walmart’s stores give the best price with wider choice and focus on the quality of products to their customers.

Walmart stores cater to the wide range of business requirements by the customers. Walmart stores provide services to three main categories of business – Reseller, Offices & Institutions and Hotels, Restaurants and Caterers. The business members will get huge benefits for the variety of products. The businesses requirements will be fulfilled with great discounts, offers, and a flexible payment options.Due to their great reach across, Walmart is considered as one of the top Amazon competitors.

9) Costco

Amazon Competition - 9

Yet another warehouse club, Costco is devoted to bringing out the feasible prices for the customers. Their main focus is on quality and price so that the customers will be able to get the benefit of their service. Costco is being operated at more than 100 locations across the globe. It offers a wide array of selection in various categories and also the accessibility of departments and membership access that is designed carefully to meet the customer requirements.

Also Read  Top 27 AT&T Competitors & Alternatives in 2025

Their product categories that are offered to their customers are electronics, furnishings, gifts, books, jewelry, home & kitchen, office products, clothing, baby products and the lot more under one roof.Due to their wide reach of offline retail business, Costco is considered as one of the top Amazon competitors.

10) Kroger

Amazon Competition - 10

Also regarded as one of the top competitors for Amazon, Kroger’s main business focus is the food store. Kroger also deals various other products like jewelry, pharmacy and many more. Kroger operates about 2,782 grocery stores that are spread across 35 states. Kroger business plan includes warehouse stores with better prices, supermarkets, and multi-department stores. It provides a good range of products to the customers.

The jewelry stores that belong to Kroger are named Fred Meyer Jewellers and Littman Jewellers and are associated with almost 274 stores. Kroger is considered as the major US supermarket company that has the operation for an economic three-tier distribution system. Due to their products and service quality, Kroger is considered as one of the top Amazon competitors.

11) Home Depot

image Competition - 11

A home improvement retailing company situated in the United States, Home Depot sells products, services, and construction-related tools. Home Depot is spread across 2,284 locations across the globe. Home Depot focuses on earning customer respect through the high level of service that is offered.

Home Depot provides a broad selection of products and most reasonable prices. Home Depot has to their credit being considered as the world’s largest home improvement retailer. Over the span of years, Home Depot has transformed almost 37,000 homes into their products. It has more than 35,000 products in the store that is offered to the customers.

Due to their widespread of business, Home Depot is considered as one of the top Amazon competitors.

12) Walgreens

Amazon Competition - 12

An American company that operates for the pharmacy sector, Walgreens is headquartered in Chicago. It started its initial operations as a drug store and later ventured into setting up ice cream and alcohol stores. Walgreens has their operations in about 8,175 locations. This store provides products to the customers at an affordable rate. Apart from selling drugs, Walgreens also has the option of providing health information and services to their customers. Due to their innovative services, Walgreens is considered as one of the Amazon competitors.

13) Target

Amazon Competition - 13

Also regarded as one of the top Amazon competitors, Target Corporation is another discount retailer that is headquartered in the United States. Target Corporation has about 1,834 stores across the United States. Target Corporation has a widespread deal with various products based on the design and brand. The stores of Target offer products at low cost and of high quality.

The products offered by Target Corporation are apparel, accessories, baby products, furniture, electronics and many more. The stores are designed in an attractive manner by having wider passages and drop ceilings. The products display is arranged in an attractive way with clean fixtures.  Due to their excellent selection of products and the brands, it is considered as top Amazon competitors.

Also Read  Top 19 Nike Competitors & Alternatives in 2025

14) Tesco

Amazon Competition - 14

A leading multinational company with the focus on grocery and general products, Tesco is headquartered in England, United Kingdom. From the revenue part, Tesco is considered as the ninth largest retailer in the world. Tesco has set up their stores at about 12 locations across Asia and Europe. Tesco has the stores in the format that is classified as Tesco Extra, Tesco Superstore, Tesco Express, Tesco Metro, One Stop, Tesco Dotcom and Dobbies. These stores are located at a number of locations and cater to various kinds of products to satisfy the needs of the customers. Due to their wide reach and product categories, Tesco is considered as one of the top Amazon competitors.

Amazon Competitions In Media (Amazon prime competitors)

15) Netflix

Amazon Competition - 15

An American entertainment company, Netflix is headquartered in California, United States. Netflix has their core business functions in streaming media, video-on-demand online. Netflix is one of the leading entertainment services over the internet across the world. It is estimated to have about 117 million members across 190 countries that make use of Netflix online entertainment channel to more than 140 million hours of programs. Users of Netflix can watch anything at any place without having a limit. Users can also make use of various operations like pause, play, resume etc. while watching the online entertainment channel. Due to their excellent services and bandwidth provided to the users, Netflix is considered as one of the top Amazon competitors.

16) iTunes

Amazon Competition - 16

Also regarded as an online entertainment channel, iTunes act as a media player, media library, mobile device management and internet radio broadcaster. This application is developed by Apple Inc. Users can make use of iTunes to play, download and organize digital multimedia files. It can also allow users to play audio and video on personal computers in mac and windows operating system. Due to the various entertainment features that are provided online by iTunes, it is considered as one of the top Amazon competitors.

Amazon competitions In Online Traffic

Amazon Competition - 17

Facebook – Facebook stores and facebook advertising taking away the money from Amazon advertising.

Google – Small E-commerce players who advertise via google and take away the market share.

Whatsapp (Many WhatsApp stores opening up and Whatsapp business is geared for expansion).

Thank you for reading our article about amazon competitor

Liked this post? Check out the complete series on Competitors

Related posts:

  1. Top 20 Subway Competitors & Alternatives in 2025
  2. Top 14 Sunsilk Competitors & Alternatives in 2025
  3. Top 10 Instagram Competitors & Alternatives in 2025
  4. Top 10 Pandora Jewelry Competitors & Alternatives in 2025
  5. Top 29 SAP Competitors & Alternatives in 2025
  6. Top 28 WeWork Competitors & Alternatives in 2025
  7. Top 30 Qualtrics Competitors & Alternatives in 2025
  8. Top 27 JLL Competitors & Alternatives in 2025
  9. Top 29 AutoZone Competitors & Alternatives in 2025
  10. Top 28 BP Competitors & Alternatives in 2025

About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  1. Internet Marketing
  2. Business Model of Brands
  3. Marketing Mix of Brands
  4. Brand Competitors
  5. Strategy of Brands
  6. SWOT of Brands
  7. Customer Management
  8. Top 10 Lists
Not found what you are looking for? Search this website.

Comments

  1. loki says

    That was a good content

    • Daryl T Washington says

      Excellent Content…

  2. Mark says

    Can’t be very accurate if you have Walmart in 2nd and 8th places on the same list.

    • Hitesh Bhasin says

      I would say that you haven’t read the article completely in that case. Please check that Walmart is repeated because it has a strong offline presence and from rank number 8 onwards we analyze those brands which have a strong offline presence against Amazon. Walmart is both – Online and Offline.

      • Ronald says

        Curious

Advertisement
Recent Posts:
  • Best Tools For Amazon Sellers in 2025
  • Views4You 10% Off Promo Code
  • Topstep Alternatives and Competitors in 2025
  • Using Big Data for Customized Banking Services
  • AMZScout Up to 25% Off Promo Code
Advertisement

Marketing91

ABOUT THIS WEBSITE:

  • About Marketing91
  • Marketing91 Team
  • Sitemap
  • Contact us
  • Advertise with us
 

LEGAL NOTICES:

  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Editorial Policy
  • Terms of Use
Marketing91 - Discounts and Coupon Codes on Best Online Tools

Copyright © 2009 - 2025 Marketing91 All Rights Reserved