Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Branding articles » 5 characteristics of a successful brand

5 characteristics of a successful brand

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors.

Branding can sometimes be overlooked by businesses for a number of reasons  – perhaps they believe their budget is better spent elsewhere or are still stuck with the same old logo and image they had when they started out because they feel they shouldn’t – or don’t want to – change. These companies are unlikely to know the advantages of a having a successful brand.

Successful brand building - 2

Tired looking branding represents a tired looking business. Even if you offer impeccable services, incredible products or competitive prices, if your business branding fails to convey value to the people you want to buy your products, then despite these fantastic qualities you’re going to miss out on a lot of business.

Successful brand building - 1

 

So, we know all the traits of a poor brand – but what about successful brands? What about the ones which dominate their respective industries and are prevalent nationally and globally? How do they secure business over their competitors and engage effectively and productively with potential clients? In show, what is needed for building a successful brand?

Table of Contents

  • 1) Knows its target demographic
  • 2) Is genuine and passionate
  • 23) Is unforgettable and unique
  • 4) Influences others
  • 5) Reaches its audience
  • 6) About author 

1) Knows its target demographic

Know your audience. If you don’t, you’re barking up the wrong tree – marketing your services in the wrong way to the right people, or in the right way to the wrong people. Once you’ve established who you’re selling to, research how they like to be engaged with – whether that’s through looking at what successful competitors have done, conducting market research or testing a few theories live to see what works and what doesn’t.

2) Is genuine and passionate

Consumers don’t like deceitful brands. That’s why exposes and employee whistleblowing are so damaging for businesses – no matter what size they are or how influential they may be. Creating a trustworthy, genuine image through branding takes a little skill and a lot of hard work – but it is essential to gaining the respect of your consumers and your competition.

23) Is unforgettable and unique

Memorable brands which stick in the mind of the consumer will always succeed. If you were asked to name three soft drinks companies now, it’s likely that Coca Cola and Pepsi would make up 2 thirds of your answer. Why? Because despite being in competition with one another, they’ve both built successful brands which are instantly recognisable and front of mind when consumers are making choices.

4) Influences others

Market leaders are so-called for that reason – they lead and inspire others in the same field and start trends. If you find a competitor copying what you do, then don’t get angry – take it as a massive compliment. It’s a sign you’re getting things right.

5) Reaches its audience

Brands are useless if they’re not subject to the right exposure. Of course, if you get the above steps right, especially the intimate knowledge of your audience, then you’re likely to achieve a good amount more exposure than your less successful counterparts.

6) About author 

Holly is the Marketing Manager for London-based promotional merchandiser, Outstanding Branding. Outstanding Branding works alongside businesses all over the UK ranging from SME’s to global Blue Chip companies to enable them to unlock the power of promotional merchandise for their various marketing campaigns. 

13 Types of Brand Classification
Types of Brand Names
All Tutorials on Branding

Related posts:

  1. Co branding – Definition, Uses and Examples of co-branding
  2. Personal Branding – 10 Ways to Build a Personal Brand
  3. 15 tips on Managing Brand Equity
  4. Keller’s Brand equity Model – CBBE Model by Keller
  5. What is Brand Strength? 4 Factors that Build Brand Strength
  6. 13 amazing yet simple Brand building tips and advice
  7. 5 Types of Branding and the Benefits of Branding Explained
  8. Brand Board
  9. Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?
  10. What is Brand Consistency?
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • 10 Leadership Behaviors Every Leader should Possess
  • 12 Essential Coaching Skills and How to Become a Good Coach
  • Compensatio Ratio or Compa-Ratio – Definition, Formula and Calculation
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved