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Home » Competitors » Top 19 Xerox Competitors & Alternatives in 2024

Top 19 Xerox Competitors & Alternatives in 2025

November 28, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Xerox Corporation, founded in 1906, is a renowned American company known for its document technology and services. In this article, we discuss the top Xerox Competitors and Alternatives.

Over the years, Xerox has built a strong office equipment presence and has become a household name for its photocopiers and printers. With a wide array of products ranging from small desktop printers to high-volume production systems, Xerox caters to the needs of various customers, including individuals, small businesses, and large corporations.

Xerox, known for its hardware products, has expanded into providing services, including managed print services, solutions that enhance business efficiency and cut costs, and digital transformation technologies such as workflow automation, AI, and cloud-based solutions. The company’s dedication to sustainability is reflected in its eco-friendly initiatives targeting waste and carbon footprint reduction, earning significant recognition. Xerox’s ability to evolve and adapt exceptionally in a competitive market caters to customer needs effectively.

  • Product Type: Print and digital document products and services
  • Industry: Technology
  • Founded Date: April 18, 1906
  • Founders: Joseph C. Wilson, Chester Carlson
  • Headquarters: Norwalk, Connecticut, U.S.
  • Area Served: Worldwide
  • Current CEO: Charles Scharf

Table of Contents

  • The top Xerox competitors are
  • 1. HP Inc. (Hewlett-Packard)
  • 2. Canon
  • 3. Ricoh
  • 4. Konica Minolta
  • 5. Lexmark (Including Lexmark International, Inc.)
  • 6. Kyocera
  • 7. Brother Industries
  • 8. Toshiba
  • 9. Sharp
  • 10. Epson
  • 11. Samsung Electronics
  • 12. Fujifilm
  • 13. OKI
  • 14. Dell Technologies
  • 15. Panasonic
  • 16. Kodak
  • 17. Lenovo
  • 18. Sindoh
  • 19. Hitachi

The top Xerox competitors are

1. HP Inc. (Hewlett-Packard)

HP Inc. (Hewlett-Packard)

  • Product Type: Printers and copiers
  • Industry: Technology
  • Founded Date: 1939
  • Founders: Bill Hewlett and Dave Packard
  • Headquarters: Palo Alto, California, United States
  • Area Served: Worldwide
  • Current CEO: Enrique Lores

HP Inc. (Hewlett-Packard) is a prominent multinational information technology company. Known for its innovative and wide-ranging production of software, hardware, and other services, HP specializes in developing and providing varied printing and PC technologies, solutions, and services catering to individual consumers, small- to medium-sized businesses, and large enterprises.

2. Canon

Canon

  • Product Type: Printers and copiers
  • Industry: Technology
  • Founded Date: 1937
  • Founders: Takeshi Mitarai, Goro Yoshida, Saburo Uchida, and Takeo Maeda
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Fujio Mitarai
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Canon is a multinational corporation known for manufacturing imaging and optical products. From cameras and camcorders to copying machines, printers, and medical equipment, Canon has a broad portfolio that beautifully demonstrates its prowess in producing quality imaging products.

3. Ricoh

Ricoh

  • Product Type: Printers and copiers
  • Industry: Technology
  • Founded Date: 1936
  • Founders: Kiyoshi Ichimura
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Yoshinori Yamashita

Ricoh is an international company specializing in office imaging equipment, production and print services and solutions, document management systems, and IT services. Providing services globally, Ricoh remains a strong competitor in technological services and solutions, with its primary products being printers, managed print services, projectors, and industrial printing.

4. Konica Minolta

Konica Minolta

  • Product Type: Printers and copiers
  • Industry: Technology
  • Founded Date: 2003 (merger of Konica and Minolta)
  • Founders: Rokusaburo Sugiura (Konica) and Kazuo Tashima (Minolta)
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Shoei Yamana

Konica Minolta is a Japanese multinational technology company offering office equipment, measuring instruments, and healthcare systems services. It delivers innovative imaging products and services that transform the working environment.

5. Lexmark (Including Lexmark International, Inc.)

Lexmark (Including Lexmark International, Inc.)

  • Product Type: Printers and copiers
  • Industry: Technology
  • Founded Date: 1991
  • Founders: IBM
  • Headquarters: Lexington, Kentucky, United States
  • Area Served: Worldwide
  • Current CEO: Allen Waugerman

Lexmark, including Lexmark International, Inc., is a leading innovative imaging solutions and technologies player. It offers many printing and imaging products, software, solutions, and services that boost productivity for small, medium, and big enterprises.

6. Kyocera

Kyocera

  • Product Type: Printers, copiers, and multifunctional products
  • Industry: Electronics
  • Founded Date: April 1, 1959
  • Founders: Kazuo Inamori
  • Headquarters: Kyoto, Japan
  • Area Served: Worldwide
  • Current CEO: Hideo Tanimoto

Kyocera is a multinational electronics and ceramics manufacturer known for its extensive range of industrial components, telecommunications equipment, electronic devices, printers, and copiers. It combines these technologies to enhance its sturdy, reliable document management systems.

7. Brother Industries

Brother Industries

  • Product Type: Printers, multifunctional printers, sewing machines, label printers, typewriters, fax machines, and other computer-related electronics
  • Industry: Electronics
  • Founded Date: 1908
  • Founders: Kanekichi Yasui
  • Headquarters: Nagoya, Japan
  • Area Served: Worldwide
  • Current CEO: Ichiro Sasaki

Brother Industries is an international company that produces a broad swath of products from printers and multifunction printers to desktop computers, industrial sewing machines, and electronic labeling systems. Their diverse product line provides solutions in businesses from textiles to documentation.

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8. Toshiba

Toshiba

  • Product Type: Printers, copiers, and multifunctional products
  • Industry: Electronics
  • Founded Date: July 1875
  • Founders: Hisashige Tanaka
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Nobuaki Kurumatani

Toshiba is an international conglomerate producing a diversified range of electronic products, including printers and copiers. Toshiba offers a rich palette of award-winning document solutions and managed services with exceptional quality and performance.

9. Sharp

Sharp

  • Product Type: Printers, copiers, and multifunctional products
  • Industry: Electronics
  • Founded Date: September 15, 1912
  • Founders: Tokuji Hayakawa
  • Headquarters: Sakai, Japan
  • Area Served: Worldwide
  • Current CEO: Tai Jeng-wu

Sharp is a global electronics company offering a wide variety of products including multifunction printers and solutions. Their emphasis on creativity and commitment to innovation sets them as one of the forerunners in the technological and electronics industry.

10. Epson

Epson

  • Product Type: Printers, scanners, projectors, and other electronic devices
  • Industry: Electronics
  • Founded Date: May 18, 1942
  • Founders: Hisao Yamazaki
  • Headquarters: Suwa, Nagano, Japan
  • Area Served: Worldwide
  • Current CEO: Yasunori Ogawa

Epson is a global technology leader in innovative printing solutions and visual and wearable products. The company stands out in producing high-quality stationary printers, projectors, and other electronic devices.

11. Samsung Electronics

Samsung Electronics

  • Product Type: Printers and multifunctional products
  • Industry: Electronics
  • Founded Date: January 13, 1969
  • Founders: Lee Byung-chul
  • Headquarters: Seoul, South Korea
  • Area Served: Worldwide
  • Current CEO: Kim Ki-nam

Samsung Electronics is a global IT leader managing more than 200 subsidiaries worldwide. They deliver cutting-edge products such as TVs, smartphones, wearable devices, tablets, cameras, printers, medical equipment, network systems, and semiconductor and LED solutions.

12. Fujifilm

Fujifilm

  • Product Type: Printers and multifunctional products
  • Industry: Photography, imaging, and printing
  • Founded Date: January 20, 1934
  • Founders: Yutaka Yamanouchi
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Shigetaka Komori

Fujifilm is a multinational photography and imaging company. Apart from Besidesstone business in high-quality photo finishing products, Fujifilm provides an inventive blend of diverse technologies to bolster highly functional materials and optical devices like office document solutions.

13. OKI

OKI

  • Product Type: Printers and multifunctional products
  • Industry: Electronics
  • Founded Date: January 1881
  • Founders: Kibataro Oki
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Takao Hiramoto

OKI is a Japanese-based company specializing in manufacturing information and telecommunication appliances, including printers. Comparative strengths in creating and implementing stellar printing solutions have designated OKI as a strong competitor in its field.

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14. Dell Technologies

Dell Technologies

  • Product Type: Computers, servers, data storage devices, network switches, software, and other computer-related electronics
  • Industry: Electronics
  • Founded Date: February 1, 1984
  • Founders: Michael Dell
  • Headquarters: Round Rock, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Michael Dell

Dell Technologies is an international software company known for revolutionizing the digital landscape. Despite their more specialized achievements in computer technology, Dell also boasts a considerable portfolio for printers and provides robust solutions to printing scenarios in varied environments and organizations.

15. Panasonic

Panasonic

  • Product Type: Printers, copiers, and multifunctional products
  • Industry: Electronics
  • Founded Date: March 13, 1918
  • Founders: Konosuke Matsushita
  • Headquarters: Osaka, Japan
  • Area Served: Worldwide
  • Current CEO: Yuki Kusumi

Panasonic is a multinational electronics corporation offering a broad catalog of consumer and business-oriented electronics, including printers. Panasonic provides innovative office technology solutions and maintains a sizeable presence in the industry as a dependable provider.

16. Kodak

  • Product Type: Printers and other imaging products
  • Industry: Photography, imaging, and printing
  • Founded Date: September 4, 1888
  • Founders: George Eastman
  • Headquarters: Rochester, New York, United States
  • Area Served: Worldwide
  • Current CEO: James Continenza

Kodak is a technology company focused on imaging. They offer hardware, software, consumables, and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment, commercial films, and consumer products markets.

17. Lenovo

  • Product Type: Computers, smartphones, tablets, and other computer-related electronics
  • Industry: Electronics
  • Founded Date: November 1, 1984
  • Founders: Liu Chuanzhi
  • Headquarters: Beijing, China
  • Area Served: Worldwide
  • Current CEO: Yang Yuanqing

Lenovo is a multinational technology company offering users an extensive line of products including workstations, servers, storage solutions, IT management software, smart televisions, and printers. Lenovo remains a steadfast competitor due to its expertise in creating high-tech, robust, and reliable products.

18. Sindoh

  • Product Type: Printers and multifunctional products
  • Industry: Electronics
  • Founded Date: September 1, 1960
  • Founders: Lee Byung-chul
  • Headquarters: Seoul, South Korea
  • Area Served: Worldwide
  • Current CEO: Lee Eun-sang

Sindoh is a Korean company that provides innovative multifunction copiers and 3D printers. Sindoh is valued for its practically designed, easy-to-use, efficient service and high-quality products.

19. Hitachi

  • Product Type: Printers, copiers, and multifunctional products
  • Industry: Electronics
  • Founded Date: February 1, 1920
  • Founders: Namihei Odaira
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Toshiaki Higashihara
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Hitachi is a multinational conglomerate company offering various products and services in the field of IT, including printers. Innovations in imaging and electronics make Hitachi a strong player in delivering durable, high-performance printing solutions.

These were all the competitors of Xerox. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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