7Up is a popular lemon-lime flavored soft drink founded in 1929 and headquartered in Plano, Texas. Since its introduction in the U.S. in 1929 by the Howdy Corporation, 7Up has become a leading brand in the lemon-lime soda category. In this article, we discuss the top 7Up Competitors and Alternatives.
Inspired by the original seven ingredients, including lemon and lime juices, sugar, and carbonated water, the brand is favored for its crisp, refreshing taste devoid of caffeine or artificial flavors.
Despite fierce competition from rivals like Coca-Cola’s Sprite and PepsiCo’s Sierra Mist, 7Up has preserved a devoted consumer base, expanded its product line with variants of products like Cherry 7Up and Diet 7Up, diversified its business into non-carbonated beverages such as juices and teas, and ventured into global markets by tailoring its products, marketing, and flavors to local preferences.
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: June 19, 1929
- Founders: Charles Leiper Grigg
- Headquarters: Plano, Texas, USA
- Area Served: Worldwide
- Current CEO: Tim Mahoney
Table of Contents
The top 7Up competitors are
1. Sprite
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1961
- Founders: The Coca-Cola Company
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: James Quincey
Sprite is a renowned brand of lemon and lime-flavored soft drink created by the Coca-Cola Company. With its crisp, refreshing taste and clear color, Sprite enjoys a dedicated customer demographic worldwide. As a direct competitor to 7UP, Sprite has attracted many consumers with its unique lemon-lime flavor and widely recognized advertising campaigns. Despite not being caffeinated, it stands among the leading soda brands, with its presence spanning multiple decades.
2. Sierra Mist
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1999
- Founders: PepsiCo
- Headquarters: Purchase, New York, United States
- Area Served: United States
- Current CEO: Ramon Laguarta (PepsiCo)
Sierra Mist is a lemon-lime flavored soft drink line by PepsiCo. The brand differentiates itself by promoting a clean, natural flavor, specifically focusing on using all-natural ingredients. Sierra Mist is a natural, healthier alternative within the soda marketplace, aiming to attract health-conscious consumers while remaining directly competitive with 7UP.
3. Schweppes
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1783
- Founders: Johann Jacob Schweppe
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: James Quincey (Coca-Cola Company)
Schweppes is a beverage brand best recognized for its ginger ale and tonic water. Known as the world’s original soft drink, Schweppes has predominantly been associated with premium mixed drinks and enjoys a notable history since its inception in 1783. Although not a direct competitor in flavor profile, Schweppes vies with 7Up in the more significant carbonated soft drink industry.
4. Canada Dry
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1904
- Founders: John J. McLaughlin
- Headquarters: Mississauga, Ontario, Canada
- Area Served: Worldwide
- Current CEO: James Quincey (Coca-Cola Company)
Canada Dry is a famous brand of soft drinks primarily renowned for its ginger ale. Owned by Keurig Dr Pepper, Canada Dry’s calming ginger flavor offers a unique alternative to the typical lemon-lime soda, providing direct competition for 7Up in the overall beverage market. Its understated yet distinct taste and the perceived health benefits of ginger have helped it maintain a robust customer base for many years.
5. Fanta
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1940
- Founders: The Coca-Cola Company
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: James Quincey (Coca-Cola Company)
Fanta, a brand by the Coca-Cola Company, is known for its variety of fruit-flavored carbonated drinks. Although its traditional flagship flavor is orange, Fanta also boasts several other flavors. While Fanta might not compete head-to-head with its 7Up competitors in the lemon-lime segment, it contests for the same consumer segment looking for a sweet, effervescent drink, making it a notable competitor.
6. Fresca
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1966
- Founders: The Coca-Cola Company
- Headquarters: Atlanta, Georgia, United States
- Area Served: United States
- Current CEO: James Quincey (Coca-Cola Company)
Fresca is a grapefruit-flavored, zero-calorie soft drink produced by The Coca-Cola Company. Although positioned under the diet segment, its citrus flavor profile allows it to compete with 7Up. Its no-sugar content, combined with I and twist, serves as a sub-serve selling point for health-conscious consumers.
7. Bubly
- Product Type: Sparkling water
- Industry: Beverage
- Founded Date: 2018
- Founders: PepsiCo
- Headquarters: Purchase, New York, United States
- Area Served: United States
- Current CEO: Ramon Laguarta (PepsiCo)
Bubly is a flavored sparkling water brand manufactured by PepsiCo. It’s a newer entrant into the market but has quickly gained popularity with its fresh, vibrant varieties of fruit flavors and caffeine-free options. As an alternative to traditional sodas, Bubly competes with 7Up to cater to consumers’ rising trend toward healthier, sugar-free drink options.
8. LaCroix
- Product Type: Sparkling water
- Industry: Beverage
- Founded Date: 1980
- Founders: G. Heileman Brewing Company
- Headquarters: Fort Lauderdale, Florida, United States
- Area Served: United States
- Current CEO: Nick A. Caporella
LaCroix is a trendy, flavored sparkling water brand with a loyal following. LaCroix has positioned itself as a guilt-free pleasure for many consumers as a zero-calorie, zero-sugar, and zero-sodium beverage. Given its similar thirst-quenching character and fizzy texture, LaCroix shares the sparkling beverage space with 7Up, thus making it a competitor.
9. Spindrift
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 2010
- Founders: Bill Creelman
- Headquarters: Waltham, Massachusetts, United States
- Area Served: United States
- Current CEO: Bill Creelman
Spindrift is an up-and-coming sparkling water brand that is unique in using real squeezed fruit. This selling point has seen a substantial consumer shift towards healthier, more natural beverages. Although not a soda, it offers a refreshing twist compared to carbonated drinks and competes for the same market share as 7Up.
10. Waterloo
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 2017
- Founders: Brandon Cason, Rohan Oza
- Headquarters: Austin, Texas, United States
- Area Served: United States
Waterloo is a sparkling water company known for its bold taste and natural flavors. Waterloo has carved out a name in the beverage industry by providing various distinct, flavorful, and healthy alternatives to traditional sodas. In the broad scope of competitors of carbonated beverage companies, it poses competition to 7Up and other similar soda brands.
11. Perrier
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 1863
- Founders: Sir John Harmsworth
- Headquarters: Vergèze, France
- Area Served: Worldwide
- Current CEO: Antoine Portmann
Perrier is a well-known brand, famously identified for its natural carbonated mineral water. Known for the tiny bubbles that make it refreshingly unique, Perrier has set an impressive standard in the sparkling water industry. It offers an upscale, healthier alternative to traditional soda drinks and thus competes with 7Up for consumer preference and market share.
12. San Pellegrino
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 1899
- Founders: Eugenio and Luigi Buitoni
- Headquarters: San Pellegrino Terme, Italy
- Area Served: Worldwide
- Current CEO: Stefano Agostini
San Pellegrino is a premium Italian brand of mineral water and assorted real-fruit beverages. It’s admired for its palate-refreshing taste and package elegance, and products are often seen at fine dining occasions and upscale social and business gatherings. While not a competitor of 7Up in the soft drink industry, it provides an exclusive alternative to carbonated sodas.
13. Zevia
- Product Type: Soda
- Industry: Beverage
- Founded Date: 2007
- Founders: Derek Newman, Jessica Newman, Ian Eisenberg
- Headquarters: Los Angeles, California, United States
- Area Served: United States, Canada, Europe, Australia, New Zealand
- Current CEO: Paddy Spence
Zevia is a next-generation beverage brand that offers zero-calorie, naturally sweetened drinks. With a spectrum of products, including sodas, energy drinks, and organic tea, Zevia competes with consumers who prefer a healthier, sugar-free alternative to brands like 7Up.
14. Aha
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 2020
- Founders: The Coca-Cola Company
- Headquarters: Atlanta, Georgia, United States
- Area Served: United States
Aha is a flavored sparkling water brand launched by the Coca-Cola Company. Offering unique flavor pairings, like Apple + Ginger and Blueberry + Pomegranate, without any sweeteners, Aha aims to compete in the growing market of health-conscious consumers who still crave a fizzy beverage, pitting it as a competitor to traditional soda beverages from companies such as 7Up.
15. Sparkling Ice
- Product Type: Sparkling Water
- Industry: Beverage
- Founded Date: 1992
- Founders: Kevin Klock
- Headquarters: Preston, Washington, United States
- Area Served: United States, Canada, Mexico, United Kingdom, Ireland, Australia, New Zealand
- Current CEO: Chris Hall
Sparkling Ice is a brand of flavorful, zero-calorie carbonated water. With its vibrant packing and variety of fruit flavors, Sparkling Ice appeals to those who unwillingly sacrifice taste while adhering to a healthier lifestyle. This brand competes with its 7Up competitors to capture a similar target audience – lovers of fizzy, flavorful drinks.
16. Clear American
- Product Type: Flavored Sparkling Water
- Industry: Beverage
- Headquarters: Bentonville, Arkansas, United States
- Area Served: United States
Clear American is a brand of flavored sparkling water available primarily through Walmart. It comes in vast flavors and presents a budget-friendly option for consumers looking to enjoy carbonated beverages without added sugars or calories. Therefore, it competes with 7Up and other sugary soft drinks.
17. Bai
- Product Type: Flavored Water, Tea, and Energy Drinks
- Industry: Beverage
- Founded Date: 2009
- Founders: Ben Weiss
- Headquarters: Hamilton, New Jersey, United States
- Area Served: United States
Bai is an innovative beverage brand known for its assortment of low-calorie, antioxidant-infused drinks. Bai appeals to health-conscious consumers by promising great flavor without the guilt of high-sugar alternatives. In doing so, it becomes a competitor for 7Up, targeting the same consumers looking for refreshing, flavorful drink alternatives.
18. Polar
- Product Type: Seltzer Water
- Industry: Beverage
- Founded Date: 1882
- Founders: Dennis Crowley Sr.
- Headquarters: Worcester, Massachusetts, United States
- Area Served: United States
- Current CEO: Ralph D. Crowley Jr.
Polar is a well-established brand in the carbonated water and mixer space. Known for its traditional seltzers and flavored carbonated beverages, Polar offers a variety of options for consumers seeking refreshing alternatives compared to sodas. It competes with 7Up by providing comparably fizzy drinks but with a different taste profile, leaning towards fresh and natural themes.
19. Hint
- Product Type: Flavored Water
- Industry: Beverage
- Founded Date: 2005
- Founders: Kara Goldin
- Headquarters: San Francisco, California, United States
- Area Served: United States
- Current CEO: Kara Goldin
Hint is a brand that delivers delicious water infused with fruit essences without sugars or sweeteners. It provides water-based products, from still to sparkling, which offer a refreshing and healthier alternative to sugary soft drinks, positioning itself as a competitor to brands like 7Up.
20. Coca-Cola
- Product Type: Soft Drinks, Juices, and Bottled Water
- Industry: Beverage
- Founded Date: 1892
- Founders: Asa Griggs Candler
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: James Quincey
- Market capitalization: $236.5 billion (October 2023)
Coca-Cola is a globally recognized mega-brand primarily recognized for its signature caramel-colored cola. As one of the biggest names in the soft drink industry, Coca-Cola presents significant competition for all other brands, including its 7Up competitors. Its vast assortment of beverages, innovative marketing, and global accessibility make it a formidable competitor.
21. Pepsi
- Product Type: Soft Drinks, Juices, and Bottled Water
- Industry: Beverage
- Founded Date: 1898
- Founders: Caleb Bradham
- Headquarters: Harrison, New York, United States
- Area Served: Worldwide
- Current CEO: Ramon Laguarta
- Market capitalization: $212.6 billion (October 2023)
Pepsi is a flagship product of PepsiCo and is one of the company’s most recognized global brands. It’s a carbonated soft drink that directly competes with Coca-Cola. Moreover, we found that given its lemon-based flavorings, Pepsi provides a substantial challenge to 7Up. With its slightly sweeter flavor profile than classic colas, it attracts diverse consumers worldwide.
22. Mountain Dew
- Product Type: Soft Drink
- Industry: Beverage
- Founded Date: 1940
- Founders: Barney and Ally Hartman
- Headquarters: Purchase, New York, United States
- Area Served: Worldwide
Mountain Dew is another prominent product from PepsiCo. This high-caffeine, citrus-flavored soft drink stands out with its vibrant green packaging and energetic branding. Its unique taste and high-energy appeal compete significantly with other lemon-lime-flavored soft drinks, including 7UP.
23. Dr Pepper
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1885
- Founders: Charles Alderton
- Headquarters: Plano, Texas, United States
- Area Served: Worldwide
- Current CEO: Robert Gamgort
Dr Pepper is a distinctive soft drink known for its blend of 23 flavors. Owned by Keurig Dr Pepper, it carves its niche in the soda market with a stand-out taste that is neither typically cola nor standard citrus. Its unique flavor proposes an alternative to soft drinks like 7Up.
24. Sunkist
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1893
- Founders: Sherman P. Noble, Mark L. Jones
- Headquarters: Valencia, California, United States
- Area Served: Worldwide
Sunkist is a popular orange-flavored soda that delivers a bright and sunny burst of flavor. It offers a unique, fresh take on carbonated beverages. Even though its flavor profile isn’t directly aligned with 7Up, it attracts a similar consumer base, making it a substantial competitor.
25. Crush
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1911
- Founders: Clayton J. Howell, Neil C. Ward
- Headquarters: Plano, Texas, United States
- Area Served: Worldwide
- Current CEO: Robert Gamgort
Crush, primarily known for its orange-flavored soda, is a brand under the Keurig Dr Pepper umbrella. Crush offers a fruity flavor break from traditional cola products and lemon-lime soft drinks. In terms of market space, Crush provides competition to 7Up.
26. A&W Root Beer
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1919
- Founders: Roy W. Allen, Frank Wright
- Headquarters: Lexington, Kentucky, United States
- Area Served: Worldwide
- Current CEO: Kevin Bazner
A&W Root Beer is a traditional American soft drink known for its creamy and smooth taste. As a signature product of the A&W brand, this root beer found its place in the hearts of Americans and has been a soda favorite for many years. Despite having a distinct flavor, it competes with 7Up in the broader carbonated beverage market.
27. Mello Yello
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1979
- Founders: The Coca-Cola Company
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: James Quincey
Mello Yello is a citrus-flavored soda brand owned by the Coca-Cola Company. With its unique taste and calming name, Mello Yello competes with other citrus-based sodas including Mountain Dew and 7Up, targeting customers who prefer a citrusy, less fizzy alternative to regular sodas.
28. Squirt
- Product Type: Soft drink
- Industry: Beverage
- Founded Date: 1938
- Founders: Herb Bishop
- Headquarters: Plano, Texas, United States
- Area Served: Worldwide
- Current CEO: Robert Gamgort
Squirt is a grapefruit-flavored soda that’s been around for quite some time. It offers a unique, refreshing taste among carbonated drinks. Its citrus twist positions it as a competitor to other citrus-flavored sodas like 7Up in the broader beverage market.
29. FEMSA
- Product Type: Beverages, Convenience stores, Fuel stations
- Industry: Beverage, Retail
- Founded Date: 1890
- Founders: Isaac Garza, José Calderón, José A. Muguerza, Francisco G. Sada
- Headquarters: Monterrey, Nuevo León, Mexico
- Area Served: Mexico, United States, Central and South America
- Current CEO: Eduardo Padilla Silva
FEMSA is a multinational company dealing in various types of beverages, including soft drinks. It produces and distributes numerous famous brands, which in turn compete with 7Up in the broader soft drinks market. It aims to meet various consumer tastes, offering solutions for direct flavor competitors and different beverage choices.
30. Glow Beverages
- Product Type: Energy drink
- Industry: Beverage
- Founded Date: 2019
- Headquarters: Mumbai, Maharashtra, India
- Area Served: India
Glow Beverages is a relatively newer brand that offers two versions of its drinks: Glow Hydration and Glow Energy. Though not directly competing with 7Up in terms of taste, it appeals to the same consumers searching for refreshing and tasty beverages. Glow Beverages, with its focus on providing vitamins and antioxidants, competes in the wider soft drink market, including with brands like 7Up.
These were all the competitors of 7Up. If you know any other competitors, please write in the comments below.
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