SEO marketing basically focuses on increasing the visibility of your website without paying the search engines, which means, it all happens organically. SEO, with the help of certain technical and creative elements, increases the rankings of the website, driving much more traffic also increasing the awareness about its presence in the search engines.
When a website is well structured then the search engines understand them easily and they, in turn, get good ranking. SEO is not only about ranking the website high on search, but it also aims at enhancing the experience of the users.
What are the different areas of SEO?
In order to make your website SEO friendly, you have to give a closer look to different areas like finding the correct keywords which would generate much more traffic to the website, improving the overall structure of the website, building all the links and then do SEO marketing in order to understand the true value of the website.
What is the need of SEO Marketing?
If you are wondering whether your website needs SEO or not then trust us, in order to gain traffic, all the websites need SEO. Most of the web traffic are driven by all the different types of search engines.
Even though you can get some traffic through social media, but most of them get generated through different search engines like Google, Yahoo, and Bin. People directly go to the search engines and type their queries and all the related web pages pop up in the results.
Search engines help your website by directing targeted traffic to them, which means people who are interested in the contents of your websites would be directed towards it. This can be really helpful in the expansion of your business and the growth of the website.
If your website is not SEO friendly, then the search engines would not be able to get collect your contents properly and direct the targeted users accordingly which can be a major drawback for you. Hence with the help of SEO, you can bring potential customers to your website which in turn might help in increasing your revenues.
Why the search engines are unable to find your website without SEO?
The search engines basically crawl through multiple websites deeply and then return those results which are the best. Hence, there is a limitation in the way the search engines works.
The SEO acts as a link between the search engine and the website. When any user types down their query, SEO optimizes the web pages in such a way that the concerned websites returns as the top result for the search. The right SEO can bring a lot of traffics to your website by improving its ranking in the results, but if it goes wrong, then your website would get buried somewhere deep down and it would not get any traffic at all.
With the increasing competition and having millions of sites on a single topic, it would be nearly impossible for you to attract traffic or rank your website high in the results without proper SEO techniques.
Can I do SEO?
Of course, you can do it provided you have enough knowledge about it.
You have to invest some time and a lot of efforts in order to understand the trends of SEO and the ways by which you can optimize your website.
Knowing the right keyword to attract traffic, adding the optimized image, backlinks, breadcrumb trails etc are some of the things that you need to understand and apply when you are trying to make your website SEO friendly.
What do I need to learn?
To begin with, we are listing some points that you definitely need to understand in order to start with SEO marketing,
- Firstly, you would need to learn about all the basic things that are related to SEO and the things which can improve the traffic conditions and the ranking position of your website. Theoretical knowledge is important before you go practical.
- The next thing that you would need to learn is domain authority and page authority. You would need to understand their work and how they can prove helpful when predicting the search rankings of the websites.
- Now that you have enough of theoretical understandings, it is the time to go and practice in the real world. Start by adding titles and meta descriptions to your website which would increase its visibility. The code used in your website should be minimum and clean and your choice of keywords should also be on point.
- Then you would need to adopt the strategy of content marketing. This is a very important process for SEO and doing so would also help you to optimize your keywords that are targeted, built the authority of your site and hence direct a decent amount of traffic towards the site.
- You would also need to know about link building, which would direct your traffic towards all of your products and in turn can generate a lot of revenue for you.
- You need o to measure your results and analyze it in order to carry out SEO properly. You can analyze on various matrices using the Google Analytics application.
- Keyword research would also help you in optimizing your website. You would have to understand about both, the short head keywords along with the long-tailed keywords.
- Knowing about technical SEO is also important. Do not be shared with the name. You would not have to have knowledge about website development or programming languages in order to understand technical SEO. A bit of research and practice can help you to easily understand the concepts.
- Adjusting and troubleshooting is part of SEO. Initially, you would face some challenges that everyone faces when they go with SEO for their websites. But you have to be patient and learn how to correct them all. Organic rankings do take up some time to show results and you have to be really patient.
Factors That Play A Key Role In SEO Marketing
The optimization of your website in the search engine happens due to a wide number of factors. Though there is an enormous number of factors that affect the ranking of the websites only a few of them can be used to make your website SEO-friendly and visible in order to gain high traffic. Here are some of the important factors that are known to be highly useful in making a website SEO-friendly.
1) Domain Authority
Domain authority mainly describes the reliability that the website has achieved due to different factors such as backlinks.
Also, the domain name is another important factor as it reflects the content topics in the website. It has been always noticed that a smaller domain name is more likely to get recognized in the search engine in comparison to the long domain names.
2) The Keywords
The keywords are also one of the most important factors for the SEO marketing campaign. The right keywords can be achieved either by researching them or even with the help of tools such as Google Keyword Planner.
You can have different keyword strategies because of which you can deal with the competitive market well. Surely, including the right keywords in the subtitles and the heading of the content can help in improving the on-page SEO.
Search engines can make out the type of content and also can catch copied contents. So, one of the best ways is to come up with unique and original contents. Also, selecting one niche and producing great contents based on that particular niche is highly helpful in improving the ranking of the website in the search engine.
4) The Links
The inbound links can be of higher profit in the search engines. If these links are from the relevant sources, it can offer much higher results. Getting links from prestigious sources is very much possible with the help of the new sites.
5) Site Speed
It is important that your website loads faster so that it can attract visitors and also retain them. Choosing plugin options such as W3 Total Cache can be of great help in decreasing down the loading time of the website.
6) Website Design
The website should be very much clean and also highly functional in order to get optimized. Apart from these two features, it is also important that the website is highly responsive in nature.
Different people today make use of different devices such as laptops or smartphones of even tablets to check on different websites. Also, a number of people today make use of diverse browse. Hence, it is very important that the website is also responsive and mobile-friendly in nature.
7) URL Structure
Search engines prefer those URLs that are lesser complicated and easy for the viewers to understand easily. This means you should not compromise about including the keywords in the URLs but you should make sure that they are shorter yet descriptive in nature.
8) The Content-Length
It has been noticed that the content length also plays a major role in the SEO of a website. The higher is the word count, the more preferred the search engine offers to the content. This is the reason maximum of the high ranking blog postings are high much higher word counts.
Apart from all these factors, there are many more other factors that are responsible for SEO marketing. These many factors are divided into two categories of On-Site SEO and Off-Site SEO.
9) On – Site SEO
There are a number of on-site SEO marketing factors that are now highly helpful in the ranking of the websites in the search engine.
The title tag is the most important part of any content and it describes the whole page in about 70 characters. It should include also the main keyword along with the brand name. The title tag is placed as <HEAD></HEAD> above of the web page HTML code.
- Meta Description
This is another important element that provides a short description of the page. The meta description is mainly available in the page of search results and they also do have keywords in them and are very much SEO-friendly.
- Use Of WordPress
WordPress is known to make the tasks much easier such as when you are working on it; you do not have to include the labels for title and Meta description separately. Various plugins such as SEO by Yoast, Scribe SEO, and many others can help in the integration of various elements of on-site SEO.
- Header Tags
There are three header labels that are quite important in making a site page SEO-friendly. The <H1></H1> label depicts the main heading of the page. Again, <H2><H2/> and also <H3></H3> are the tags for the subheads of the page.
These tags help in dividing the content into different parts so that the search engine can recognize it well and the ranking of the site can be improved.
- Internal And Outbound Links
Both internal and outbound linking is quite important in terms of SEO marketing. Internal linking is about connecting different pages of the site with each other through content from a particular site page.
On the other hand, outbound linking is about connecting the site page with the pages of many other relevant sites.
- ALT Tags And Image Name
Another great tactic of SEO marketing is about adding the right captions to the images. These captions should have the right keywords and they make the image and the page SEO-friendly. Another great way is to make use of ALT tags to include focus keywords in the images
10) Off-Site SEO Marketing
Along with the on-site SEO, the off-site SEO is also used in order to have a successful SEO marketing. Some of the off-site practices that you can have for your SEO campaign are:
- Integration of social media and SEO
- Mobile app streaming
- Blog posts
- Social bookmarking
- Link exchange
- Video promotions
- Press release promotion
- Business listing
- Document sharing
- Gadget or widget development
- Localising pricing
- Compiling reviews from different sources
- Mobile site optimization
- Social community group
- Forum posting
- Social media engagement
- Link Baiting
- Photo sharing
- Yellow pages and local listings
- Classified submission
- Question and Answer
- W3C, CSS, and RSS directories submission
- PPC Ad campaign
- Combining through accessing ROI and reports.
There can be varied results of varied options. Just making use of the on-site tactics or just the off-site tactics individually may not work.
Hence, a much better way is to have a combination of the best options and then make a strategy for the SEO campaign. It takes time to get results from such a campaign. Hence, it is ideal to wait for a few months and then review the progress.
You should surely notice some good results and if not, you can make a change in the strategies by replacing some of the existing practices with some new ones.