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Home » Competitors » Top 30 Warby Parker Competitors & Alternatives in 2024

Top 30 Warby Parker Competitors & Alternatives in 2025

November 27, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Warby Parker is a famous eyewear brand that has revolutionized the eyewear industry with its direct-to-consumer business model. Founded in 2010, the company offers a wide selection of prescription eyewear, including glasses and sunglasses, at affordable prices. In this article, we discuss the top Warby Parker Competitors and Alternatives.

Its social responsibility and sustainability commitment sets Warby Parker apart from traditional eyewear brands. Through its “Buy a Pair, Give a Pair” program, Warby Parker donates a pair of glasses to someone in need for every pair purchased.

The company also uses sustainable materials in its products and packaging, making it a popular choice for environmentally conscious consumers. Additionally, Warby Parker’s innovative at-home try-on kit take-on program allows customers to try on up to five frames at home for free before purchasing. This convenience, coupled with the company’s stylish and affordable products, has earned Warby Parker a loyal customer base and a reputation as a disruptor in the eyewear industry.

  • Product Type: Prescription glasses, contact lenses, and sunglasses
  • Industry: Eyewear
  • Founded Date: 2010
  • Founders: Neil Blumenthal, Andrew Hunt, David Gilboa, Jeffrey Raider
  • Headquarters: New York City, New York, United States
  • Area Served: United States and Canada
  • Current CEO: Neil Blumenthal

Table of Contents

  • The top Warby Parker competitors are
  • 1. Zenni Optical
  • 2. EyeBuyDirect
  • 3. GlassesUSA
  • 4. Coastal
  • 5. Luxottica Group
  • 6. EssilorLuxottica
  • 7. LensCrafters
  • 8. SmartBuyGlasses Optical Group
  • 9. BonLook
  • 10. Liingo
  • 11. Ace and Tate
  • 12. Ambr Eyewear
  • 13. Goggles4U
  • 14. Lenskart
  • 15. Eyeconic
  • 16. Jimmy Fairly
  • 17. framesdirect
  • 18. Ray-Ban
  • 19. Oakley
  • 20. JINS
  • 21. Firmoo
  • 22. 39DollarGlasses
  • 23. Clearly
  • 24. Zeelool
  • 25. Archibald London
  • 26. Eyebobs
  • 27. brillen.de
  • 28. REDDIN
  • 29. Eyetopia
  • 30. Vision Direct

The top Warby Parker competitors are

1. Zenni Optical

Zenni Optical

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2003
  • Founders: Tibor Laczay and Julia Zhen
  • Headquarters: Novato, California, United States
  • Area Served: Worldwide
  • Current CEO: Bai Gan

Zenni Optical is an online eyewear retailer that offers a wide range of affordable prescription eyeglasses, sunglasses, and even glasses for kids. With their direct-to-consumer model, the online glasses retailer Zenni Optical aims to provide high-quality eyewear at affordable prices.

2. EyeBuyDirect

EyeBuyDirect

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2005
  • Founders: Roy Hessel and David Ko
  • Headquarters: Austin, Texas, United States
  • Area Served: Worldwide

EyeBuyDirect is another online eyewear retailer known for its affordable and fashionable eyeglasses. They offer various styles, materials, and lens options, allowing customers to find the perfect pair of glasses online that fit their budget and style preferences.

3. GlassesUSA

GlassesUSA

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2008
  • Founders: Daniel Rothman and Eldad Rothman
  • Headquarters: New York, New York, United States
  • Area Served: Worldwide
  • Current CEO: Daniel Rothman

GlassesUSA is an online retailer that offers a wide selection of eyeglasses and sunglasses for men, women, and children. They offer a virtual try-on feature that allows users to see how the new glasses would look on their face before making a purchase.

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4. Coastal

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2000
  • Founders: Roger Hardy
  • Headquarters: Vancouver, British Columbia, Canada
  • Area Served: Worldwide

Coastal is an online eyewear retailer that offers a wide range of prescription glasses and sunglasses. They focus on providing a seamless online shopping experience, offering free shipping, free returns, and a virtual try-on services always-on feature to help customers find their perfect pair of glasses to order online.

5. Luxottica Group

Luxottica Group

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 1961
  • Founders: Leonardo Del Vecchio
  • Headquarters: Milan, Italy
  • Area Served: Worldwide
  • Current CEO: Francesco Milleri

Luxottica Group is a global eyewear company and conglomerate that owns several well-known eyewear brands, such as Ray-Ban and Oakley. They also have licensing agreements with various fashion and luxury brands to produce and distribute eyewear under their names.

6. EssilorLuxottica

EssilorLuxottica

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2018 (merger of Essilor and Luxottica)
  • Founders: Leonardo Del Vecchio and Hubert Sagnières
  • Headquarters: Charenton-le-Pont, France
  • Area Served: Worldwide
  • Current CEO: Francesco Milleri

EssilorLuxottica is the result of a merger between Essilor and Luxottica Group. This company is a global leader in the eyewear industry, manufacturing and retailing prescription glasses, sunglasses, and other eyewear products.

7. LensCrafters

LensCrafters

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 1983
  • Founders: Dean Butler
  • Headquarters: Mason, Ohio, United States
  • Area Served: Worldwide

LensCrafters is a well-known eyewear retailer with physical stores across the United States. They offer a wide selection of prescription glasses and sunglasses and provide on-site lens manufacturing services for quick turnaround times.

8. SmartBuyGlasses Optical Group

SmartBuyGlasses Optical Group

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2006
  • Founders: David Menning and Doron Kalinko
  • Headquarters: Hong Kong
  • Area Served: Worldwide
  • Current CEO: David Menning

SmartBuyGlasses Optical Group is an online retailer of prescription glasses, sunglasses, and contact lenses. They offer online glasses retailers a customer service rep with a wide range of products from various brands and strive to provide competitive prices and excellent customer service.

9. BonLook

BonLook

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2011
  • Founders: Sophie Boulanger and Jordan Grimard
  • Headquarters: Montreal, Quebec, Canada
  • Area Served: Canada and the United States
  • Current CEO: Sophie Boulanger

BonLook is an online eyewear company and retailer that offers trendy glasses for prescription and non-prescription wearers. They aim to make eyewear a stylish accessory for personal expression.

10. Liingo

Liingo

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2018
  • Founders: Peder Singleton, Amy Larson, and Craig Haines
  • Headquarters: Draper, Utah, United States
  • Area Served: United States
  • Current CEO: Peder Singleton

Liingo is an online eyewear retailer that offers a curated collection of prescription glasses and sunglasses. They provide a convenient home try-on kit take-on service, allowing customers to get home try-on kits of up to five frames for free before making a purchase.

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11. Ace and Tate

Ace and Tate.

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2013
  • Founders: Mark de Lange
  • Headquarters: Amsterdam, Netherlands
  • Area Served: Europe and North America
  • Current CEO: Mark de Lange

Ace and Tate is an eyewear brand with physical stores in multiple European cities. They offer a wide range of fashionable glasses, prescription sunglasses, and vision lenses with the option to add prescriptions if needed.

12. Ambr Eyewear

Ambr Eyewear

  • Product Type: Blue light-blocking glasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2017
  • Founders: Sacha Dunn and Sam McAllister
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Sacha Dunn

Ambr Eyewear is an online retailer with prescription lenses specializing in blue light-blocking glasses. Their glasses are designed to reduce eye strain and improve sleep quality, making them ideal for individuals who spend a lot of time in front of screens.

13. Goggles4U

Goggles4U

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2003
  • Headquarters: San Diego, California, United States
  • Area Served: Worldwide

Goggles4U is an online glasses retailer that provides prescription glasses, sunglasses, and even sports glasses. They offer a wide range of affordable options and have a user-friendly website for easy navigation and purchase.

14. Lenskart

Lenskart

  • Product Type: Eyeglasses, sunglasses, and contact lenses
  • Industry: Eyewear
  • Founded Date: 2010
  • Founders: Peyush Bansal, Sumeet Kapahi, Amit Chaudhary, and Neha Bansal
  • Headquarters: Delhi, India
  • Area Served: India
  • Current CEO: Peyush Bansal

Lenskart is a brand that offers a wide range of eyewear products and services. They provide eyeglasses, sunglasses, contact lenses, and eye care solutions. Lenskart focuses on affordable prices and convenience, allowing customers to shop at their online store and have eyewear delivered to their doorstep.

15. Eyeconic

Eyeconic

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2011
  • Headquarters: Mason, Ohio, United States
  • Area Served: United States

Eyeconic is an eyewear brand that combines fashion and functionality. They offer a variety of prescription eyeglasses and sunglasses, focusing on providing a seamless online shopping experience. Eyeconic also provides telemedicine services, allowing customers to have virtual eye exams and obtain prescriptions for their eyewear.

16. Jimmy Fairly

Jimmy Fairly

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2011
  • Founders: Antonin Chartier and Sacha Bostoni
  • Headquarters: Paris, France
  • Area Served: Europe and North America
  • Current CEO: Antonin Chartier

Jimmy Fairly is known for its stylish glasses and sustainable eyewear. They offer a range of prescription glasses and sunglasses focusing on quality and design. Jimmy Fairly follows a “Buy One, Give One” model, where you save money when you buy glasses, and they donate a pair of glasses to someone in need for every purchase.

17. framesdirect

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 1996
  • Founders: Dr. Dhavid Cooper and Guy Hodgson
  • Headquarters: Austin, Texas, United States
  • Area Served: Worldwide
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framesdirect is an online retailer that offers a wide selection of eyewear products. They provide prescription glasses, sunglasses, and contact lenses from online retailers and brands. framesdirect aims to provide a user-friendly shopping experience emphasizing customer satisfaction and competitive pricing.

18. Ray-Ban

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 1936
  • Founders: Bausch & Lomb
  • Headquarters: Milan, Italy
  • Area Served: Worldwide

Ray-Ban is a well-known eyewear brand that has established itself as a leader in the industry. They offer a range of iconic sunglasses and prescription eyeglasses. Ray-Ban is known for its timeless designs, quality craftsmanship, and brand recognition.

19. Oakley

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 1975
  • Founders: Jim Jannard
  • Headquarters: Foothill Ranch, California, United States
  • Area Served: Worldwide

Oakley is a brand recognized for its performance eyewear, particularly in sports and outdoor activities. They offer sunglasses and prescription glasses with innovative designs and technologies that enhance visual performance and protect the eyes. Oakley targets athletes and individuals seeking functional and high-quality eyewear.

20. JINS

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founders: Hitoshi Tanaka
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Hitoshi Tanaka

JINS is an eyewear brand that focuses on stylish frames and high-quality lenses. They offer both basic frames and a range of prescription lenses, glasses, and sunglasses with progressive lenses in diverse designs. JINS also provides quick and affordable lens replacement services, making it convenient for customers to update their eyewear.

21. Firmoo

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2009
  • Headquarters: Shenzhen, China
  • Area Served: Worldwide

Firmoo is an online eyewear retailer that provides an extensive range of prescription glasses and sunglasses. They offer affordable prices and customizable options to cater to different preferences. Firmoo also offers a virtual try-on feature, allowing customers to see how their chosen frames would look on their face shape.

22. 39DollarGlasses

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Founded Date: 2000
  • Headquarters: Ronkonkoma, New York, United States
  • Area Served: United States

39DollarGlasses is a brand that emphasizes affordability without compromising on quality. They offer a selection of prescription glasses and sunglasses at a fixed price. 39DollarGlasses aims to provide cost-effective eyewear options while ensuring durability and customer satisfaction.

23. Clearly

  • Product Type: Eyeglasses, sunglasses, and contact lenses
  • Industry: Eyewear
  • Founded Date: 2000
  • Founders: Roger Hardy
  • Headquarters: Vancouver, British Columbia, Canada
  • Area Served: Worldwide

Clearly is an online eyewear retailer that offers a wide range of prescription glasses, sunglasses, and contact lenses. They focus on providing clear and transparent pricing with no hidden fees. Clearly also offers free shipping and easy returns, adding convenience and value to its customers.

24. Zeelool

  • Product Type: Eyeglasses and sunglasses
  • Industry: Eyewear
  • Headquarters: Hong Kong
  • Area Served: Worldwide

Zeelool is an online eyewear brand that offers fashionable and affordable prescription glasses and sunglasses. They aim to provide trendy designs catering to different styles and preferences. Zeelool also offers a virtual try-on feature and a wide range of customization options for eyewear products.

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25. Archibald London

  • Product Type: Luxury leather goods
  • Industry: Fashion
  • Founded Date: 2015
  • Founders: Jamie Bartlett and Nigel Casey
  • Headquarters: London, UK
  • Area Served: Worldwide
  • Current CEO: Jamie Bartlett

Archibald London is a brand that specializes in high-quality eyewear, focusing on craftsmanship and attention to detail. They offer a selection of luxury prescription glasses and sunglasses, combining timeless designs with premium materials.

26. Eyebobs

  • Product Type: Eyewear
  • Industry: Fashion
  • Founded Date: 2001
  • Founders: Julie Allinson
  • Headquarters: Minneapolis, Minnesota, USA
  • Area Served: Worldwide
  • Current CEO: Mike Hollenstein

Eyebobs is an eyewear brand that brings fashion-forward styles and personality to prescription glasses. They offer a variety of unique designer frames with quirky and whimsical designs. Eyebobs aims to provide customers with an eyewear option that allows them to express their individuality.

27. brillen.de

  • Product Type: Eyewear
  • Industry: Fashion
  • Founded Date: 2006
  • Founders: Matthias Hunecke and Stefan Thies
  • Headquarters: Oldenburg, Germany
  • Area Served: Germany
  • Current CEO: Matthias Hunecke

Brillen.de is an online retailer offering the best frames of glasses and a wide range of prescription glasses and sunglasses. They focus on providing affordable eyewear options without compromising on quality. With a user-friendly website and a wide selection of frames, brillen.de, the online glasses store aims to make the eyewear shopping experience accessible and convenient.

28. REDDIN

  • Product Type: Eyewear
  • Industry: Fashion
  • Founded Date: 2019

REDDIN is an eyewear brand that designs and produces innovative eyewear products. They offer a range of prescription glasses and sunglasses focusing on combining comfort, style, and durability. REDDIN aims to provide customers with eyewear that meets their everyday needs and reflects their unique aesthetic.

29. Eyetopia

  • Product Type: Eyewear
  • Industry: Fashion
  • Founded Date: 1997
  • Headquarters: Charlottesville, Virginia, USA
  • Area Served: USA

Eyetopia is an eyewear brand that offers a variety of frame styles for prescription glasses and sunglasses. They focus on providing customizable eyewear options to ensure designer glasses are a perfect fit and style for every customer. Eyetopia also offers a virtual try-on feature, making it easier for customers to try on programs to visualize their chosen frames.

30. Vision Direct

  • Product Type: Eyewear
  • Industry: Fashion
  • Founded Date: 1998
  • Founders: Michael Kraftman and Tony Zhuang
  • Headquarters: London, UK
  • Area Served: Worldwide
  • Current CEO: Michael Kraftman

Vision Direct is an online retailer that provides a wide range of eyewear products, including prescription glasses, sunglasses, and contact lenses. They offer competitive prices, quick delivery, and a user-friendly website, allowing customers to easily find and purchase their best glasses, test lenses, prescription sunglasses, frames, and preferred eyewear online.

These were all Warby Parker’s competitors. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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