Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
Online Branding – Definition, Factors and Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Marketing Goals – Definition, List of Goals and Examples
Marketing goals are the specified aims that any company wants to achieve via its marketing strategy and efforts. Examples of these goals include creating brand…
What is a Marketing Budget and How to Create one?
Marketing budget is an estimation of the amount of money that is required in the promotion campaign of products and services of a business. It…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Industrial Marketing – Definition, Strategy, Characteristics, Steps and Difference from Consumer Marketing
Industrial marketing is a business-to-business marketing practice that is used for promoting the goods and services of one business or enterprise to another. It is…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Marketing Intelligence – Definition, Components, Data Collection and Benefits
Marketing intelligence is the process of gathering and utilizing information and data relevant to the marketing decisions of a company. It is collected to make…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is a collection of the relevant data associated with the information gathered from each of the existing and potential customers. The customer…
Direct Competition – Definition, Examples and Strategy
Direct competition is a type of market competition in which two or more businesses compete for the same product or service- that too in the…
B2B Marketing Definition – Meaning, Importance and Strategies
B2B marketing is a business-to-business marketing strategy specifically designed by an organization or enterprise for doing business with another organization or enterprise. This kind of…
What is the Purchasing Process? 4 Types and 9 Steps
The purchasing process is a procedure for buying goods and services. It varies from one business to another business but the significant elements and aim…
