Definition – A communication plan enables an organization or business to design a road map to convey its message to the target audience. Communications planning…
What is Mass Communication? Theories, Career and Examples
Mass communication is defined as a process where an organization, a group or an individual sends a message to a large organization or a group…
Marketing Communication: Meaning & Types of Marketing Communication
Definition of Marketing Communication Marketing Communication can be defined as the methodologies and tactics adopted by the companies to convey the messages in a unique…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Communication Tools
As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a…
