What Are Consumer Goods? Definition: Consumer goods are the products that an average user purchases for self-consumption. They are also popularly known as final goods…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Mobile Marketing – Types, Steps, Tips and Strategy
Mobile marketing refers to the different methods that enhance the reach of various products and services through mobile/smartphones. It is more of an advertisement practice…
Account-based Marketing (ABM)
ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
Experiential Marketing – Definition, Meaning, Tips, Elements, Benefits and Examples
Definition – Experiential marketing is a combination of strategies that invite audiences to engage with a brand via some real-world/branded experiences. It is also understood…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
Promotional Pricing – Types, Importance and Advantages
Promotional pricing is defined as a pricing strategy intended to attract interest and increase sales in the short term. Getting maximum sales in minimum time…
Sustainable Marketing – Strategy, Importance and Principles
Sustainable marketing is using and promoting the environment to sustainable and socially responsible products, brand values, and practices. Businesses do not implement sustainable marketing for…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
Marketing Tools
Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
What Is A Marketing Campaign? Importance and Example
A marketing campaign is a type of campaign that is used to promote a particular product or service offered by any business entity via various…
10 Ways to Build Great Customer Relationships Explained
Customers are the life-blood of any sort of business model, and that is why paying heed upon customer relationships is an inevitable and often highly…
The Complete Guide to Customer Acquisition
Customer acquisition incorporates practices involved in gaining new customers, which is the life-blood of any company, be it large or small. That is why successful…
