Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on the society and the economy of the nation as a whole.
Marketing management articles
What are Staple Goods? Definition, Meaning and Examples
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and thus are bought regularly. These goods that are
What is Volume Discount?
Definition Volume Discount can be defined as when the business or the brand gives the financial incentives or advantages in order to motivate the customers or the group of individuals to purchase in
What is Market Access? Definition, Meaning and Examples
Definition of Market Access The term market access is used to refer to the fact that how the capability of any company or even a country in terms of how capable they when
What is Relative Market Share? Relative Market Share
Definition Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in the market. It gives the company an insight
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set of audiences or consumers, having the similar kind
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which was an impulse buying or researched buying, but
What is Tourism Marketing? Concept Of Tourism Marketing
Definition of Tourism Marketing Tourism marketing is a term which is used to refer to that business discipline by which the visitors are attracted to a particular location which can be a state,
What is a Marketing Agency? Role of a Marketing Agency
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity to build up brand value in the most
What are Customer Service Goals? How to reach your Customer Service Goals?
Customer Servicing is the art of meeting customer expectations by delivering their requirements and if possible giving more than what is expected. As an integral part of brand building, customer service possesses the
Forecasting vs planning – Difference Between Forecasting And planning
Forecasting is basically done to project or predict a future event. The forecast is made on the basis of performances of past and present and trend going on at present. On the other
What Is Customer Success? Concept, Process and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right formula through which they can achieve 100% results.
What Is Threshold Effect? Concept, Importance and Example
The term threshold effect is used to indicate that particular effect in which advertising of particular goods or services creates an impact on the behavioral responses of the consumer by making them more
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs because he does not know that he needs
7 Types of Marketing Campaigns based on Marketing Channels
A marketing campaign includes coordinated various marketing strategies which include advertising, pricing, promotion, merchandising and distribution. In the cut-throat competitive world, it has become essential for businesses to do various marketing campaigns to
What is Event Marketing? Types, Role and Examples
Most of us would recall being given samples for a fruit drink or snack at our local supermarket. I recall that my son was “blown away” by the taste of a particular brand
