Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
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Definition Market share can be understood as the portion of the total sales of a company within the entire market where it is operational. In…
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Market growth is defined as the rise in the demand for a product or a service in the market. Usually, the market growth happens when…
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Network marketing refers primarily to a marketing tool used by producers to increase their sales. For successful channelization of a business, a distributor network is…
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In simple terms, cost leadership can be explained as when a company tries to get a competitive edge by reducing the price of the product….
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It is one of the essential tasks for a company to determine the right audience for their product or business. The success of your marketing…
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Definition of guerilla marketing Guerilla marketing is a type of marketing where companies use unconventional tactics to sell their products and services. What is Guerilla…
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A registered trademark can be understood as a distinctive mark or symbol to which a company, business or individual has declared possession of property or…
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An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
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To check the viability of any product or campaign before its actual launch in the target market or mass market, Test Marketing is used. In…
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Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
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Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
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When you run a business, your priority is creating a product that fits well with the requirements of your target customers. Your Value Stream will…
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Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
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Marketing is an integral part of every business, no matter whether it is small or big. Companies adopt different methods of marketing to create awareness…
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Definition Narrowcasting is defined as an activity that spreads a specific message to a selected small group and over a small geographical area. Its objective…
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