What is catalog marketing? Catalog sales or catalog marketing is a type of sales technique used by businesses to sell their products using catalogs. The…
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What are Product Specifications and How to write it?
When a product is conceptualized, its requirements and specifications are documented so that the product teams can understand what the product will be, how it…
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Micro Marketing – Definition, Examples, Types, Advantages
When a business opts for a marketing strategy for targeting a specific group of consumers within a niche market, the process is termed as micro…
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Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
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Marketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
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Market Share – Definition, Formula, Examples And Applications
Definition Market share can be understood as the portion of the total sales of a company within the entire market where it is operational. In…
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Market Growth Definition – Reasons for Market Growth
Market growth is defined as the rise in the demand for a product or a service in the market. Usually, the market growth happens when…
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Network Marketing – Meaning, Types, Features, Advantages
Network marketing refers primarily to a marketing tool used by producers to increase their sales. For successful channelization of a business, a distributor network is…
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Cost Leadership – Strategies, Advantages, Disadvantages
In simple terms, cost leadership can be explained as when a company tries to get a competitive edge by reducing the price of the product….
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Target Population – Definition and Examples
In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
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Guerilla Marketing – Definition, Ideas, Examples, Advantages
Definition of guerilla marketing Guerilla marketing is a type of marketing where companies use unconventional tactics to sell their products and services. What is Guerilla…
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All About Registered Trademarks – And How to register one
A registered trademark can be understood as a distinctive mark or symbol to which a company, business or individual has declared possession of property or…
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Leader Pricing – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
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Test Marketing – Introduction, Benefits And Disadvantages
To check the viability of any product or campaign before its actual launch in the target market or mass market, Test Marketing is used. In…
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Money Back Guarantee – Meaning, Pros And Cons
Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
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What is Place Marketing? Definition, Meaning and variables
Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
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