Marketing is a method of attracting potential customers to buy your products and services. The process of conventional marketing consists of various processes such as…
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What is Training Program? Definition, Meaning and Types
The training program is defined as an activity or activities that include undertaking one or a series of courses to boost performance, productivity, skills, and…
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Sustainable Business – Definition, Process and Principles
With the growing economic challenges, increases the demand for sustainable business. A sustainable business is the ideal requirement of a modern-day environment. People often misunderstand…
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Pricing Discounts or Discount Pricing Strategy
The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…
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Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
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6 Steps to Create a Marketing Budget
The expenses associated with the marketing plan are called the marketing budget. The marketing budget is an approximate amount necessary to promote the services or…
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What is Demand? Definition, Meaning and Determinants
Demand is one of the determining factors of a business as it can affect the expansion of a business and economic growth. Demand is a…
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Value Stream Mapping – Definition, Types, Importance
Definition: Value Stream Mapping is a lean management method which consists of studying the current state as well as designing the future state of events…
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What is Catalog Marketing? Advantages and Disadvantages
What is catalog marketing? Catalog sales or catalog marketing is a type of sales technique used by businesses to sell their products using catalogs. The…
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What are Product Specifications and How to write it?
When a product is conceptualized, its requirements and specifications are documented so that the product teams can understand what the product will be, how it…
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Micro Marketing – Definition, Examples, Types, Advantages
When a business opts for a marketing strategy for targeting a specific group of consumers within a niche market, the process is termed as micro…
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Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
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Marketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
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Market Share – Definition, Formula, Examples And Applications
Definition Market share can be understood as the portion of the total sales of a company within the entire market where it is operational. In…
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Market Growth Definition – Reasons for Market Growth
Market growth is defined as the rise in the demand for a product or a service in the market. Usually, the market growth happens when…
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Network Marketing – Meaning, Types, Features, Advantages
Network marketing refers primarily to a marketing tool used by producers to increase their sales. For successful channelization of a business, a distributor network is…
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