Many businesses fail because they were started on a hunch. Some business idea sounds great in our head, but that does not mean they will become successful. It is never right to
Marketing management articles
Planned Obsolescence – Types, Advantages, Disadvantages
Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no longer functional or out of fashion or
13 Functions of Marketing every Marketer should know
The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way that the consumers’ satisfaction or utility is
Commercialisation – Definition, Stages, Improvements
The word commercialisation is quite familiar to us, but we never try to understand it in detail. We see marketing every day through our eyes. Every single thing is commercialised well amongst
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the category of qualitative research nor in the
Green Marketing – Definition, Benefits, Examples Of Green Marketing
Green marketing is a category of marketing where products and services are promoted on the basis of their environmental benefits. Or Green marketing can be defined as the marketing of eco-friendly products
What is Niche Market – Meaning, Examples And Benefits
A niche market makes up for a small part of a much larger market and has its characteristics and needs. In simple terms, it is as the subset of a big market
What is Upselling? Difference between Cross-Selling and Upselling
Upselling refers to a sales strategy which includes encouraging, convincing and converting your buyers to purchase a high-end, upgraded and premium version of any product instead of a product they were initially
What is Mass Communication? Theories, Career and Examples
Mass communication is defined as a process where an organization, a group or an individual sends a message to a large organization or a group via a suitable communication channel. The sender
Marketing Communication Strategy – Concept And Explanation
Marketing communication strategy is used by businesses in order to reach the target customers by using multiple types of communication media. There are three components of a Marketing communication strategy which are
Marketing Event: Meaning, Advantages, and How an Event is Planned?
The marketing event is a promotional strategy where marketers promote their brand, product or service in face to face interaction with the consumers.
Marketing Lead: Meaning, Examples, and Advantages of Marketing Lead
‘Marketing lead’, known as lead generation, refers to a process where the interest of the potential customers is stimulated to convert them into buyers. The term marketing lead denoted the extent to
Marketing Process: Meaning and the Concept of the Marketing Process
The marketing process is a process that is used to analyze the various opportunities that are available in the market place to exploit profitable gaps. It aims to select the target markets
What is Marketing ROI -Calculation of Marketing ROI
The term marketing ROI is used to refer to the return on investment (ROI) that is received from one’s marketing strategies. The calculation of Marketing Roi is important to gauge the value
Product Information Management: Meaning, Importance, and Examples
Product information management (PIM) manages the information which is required for selling and marketing the products through distribution channels. PIM is the single solution required for collecting, managing, and enriching the product
Retail Marketing: What it is, Main Principles, and the Importance
The retail marketing is defined as that form of the marketing functions in which a product is brought directly to the customers in the retail stores. Three main functions are involved in
