A marketing campaign that improvises as per the inclinations, preferences, and reactions of customers to make the campaign more relevant and personalized is understood as Interactive Marketing. We all know that marketing is
Marketing management articles
What is Marketing Intelligence? Benefits and Tools
Marketing Intelligence is a process where a company or business gathers, monitors and analyzes relevant information for result-driven decision making about marketing opportunities, niche market penetrations, market trends, and market development metrics. In
Market Development – 4 Steps and 5 Types Of Market Development
Market development is a strategy for growth that organizations use to develop new markets or new market segments for existing products. The primary targets of market development strategy are the customers who do
What is Product Quality? 7 Steps of Product Quality Management
In simple terms, you can understand product quality as a characteristic that is a further conglomeration of different features for fulfilling the customer needs and maintaining the industry standards, so the product does
Marketing Intermediaries – Meaning and Types Of Intermediaries
It rarely happens that customers directly buy from the company. In most of the cases, there are many intermediaries which are present between the company and the customer. These intermediate facilitators are known
Value Based Pricing – Definition, Advantages, Disadvantages
Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors like the production cost, the amount of the
Premium Pricing – Definition, Strategy, Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce a product in the market depending on various
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start of it, preferably to a limited audience, unlike
What is Rural Marketing? Features, Challenges, Potential and Examples
It would be wise to say that the growth of its rural market marks any country’s actual growth. The economy of the country is directly related to the evolution of the rural market.
What is Direct To Consumer? D2C Marketing Model explained
When you sell your products and services directly to your end consumers without selling it via a wholesaler, retailer, distributor or any other means, then it is called direct to consumer or D2C/DTC
What is Form Utility? Definition, Meaning and Examples
Form Utility Definition Form utility is defined as a process that increases the value of a product to the consumer by making changes and altering its physical appearance. The method involves taking a
What is Buzz marketing? Types, Tips, Examples, Advantages
Creating a buzz about a brand, product or service in the target market base, so there is hype amongst users or consumers to widen reach, boost lead generations and increase conversions is called
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to as the process where the action, thoughts, feelings,
What is Concept Testing? Definition, Objectives, Benefits
Many businesses fail because they were started on a hunch. Some business idea sounds great in our head, but that does not mean they will become successful. It is never right to put
Planned Obsolescence – Types, Advantages, Disadvantages
Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no longer functional or out of fashion or in
13 Functions of Marketing every Marketer should know
The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way that the consumers’ satisfaction or utility is maximized
