Customers are the life-blood of any sort of business model, and that is why paying heed upon customer relationships is an inevitable and often highly…
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The Complete Guide to Customer Acquisition
Customer acquisition incorporates practices involved in gaining new customers, which is the life-blood of any company, be it large or small. That is why successful…
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Consumer Behavior: Definition, Importance and Types
Consumer behavior can be defined as the behavior of an individual or a group of people or organizations. It refers to their decision-making behavior and…
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What is Betari Box Model and How to Break the Cycle of Conflict
Betari box is a model that shows how people are affected by the way you respond to them and suggest that if you alter your…
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What is Permission Marketing? Meaning And Benefits
Marketing is an essential part of every business. Companies use different methods to promote their business to their customers and communicate with them. Technology has…
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How to Build and Improve Client Relationships?
The core of a business having satisfied clientele is client relationships. Frankly speaking, the kinds of relationships you have with your clients make or break…
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15 Excellent Marketing Skills for Marketers
Either you are a business owner or a consultant or a marketing manager; you presumably must know the benefit of having excellent marketing skills with…
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Marketing Materials | Steps for Creating the best Materials for Marketing
What strategy are you going to utilize to target your audience- building a site, or composing an article, or developing a marketing plan, or setting…
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KISS Principle | Keep it Simple, Stupid
We often tend to complicate simple matters, make mountains out of molehills, and agonizing over-analysis. KISS principle provides the best solutions in avoiding unnecessary complexities….
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Traditional Marketing | What is Traditional Marketing?
Marketing is a method of attracting potential customers to buy your products and services. The process of conventional marketing consists of various processes such as…
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What is Training Program? Definition, Meaning and Types
The training program is defined as an activity or activities that include undertaking one or a series of courses to boost performance, productivity, skills, and…
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Sustainable Business – Definition, Process and Principles
With the growing economic challenges, increases the demand for sustainable business. A sustainable business is the ideal requirement of a modern-day environment. People often misunderstand…
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Pricing Discounts or Discount Pricing Strategy
The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…
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Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
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6 Steps to Create a Marketing Budget
The expenses associated with the marketing plan are called the marketing budget. The marketing budget is an approximate amount necessary to promote the services or…
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What is Demand? Definition, Meaning and Determinants
Demand is one of the determining factors of a business as it can affect the expansion of a business and economic growth. Demand is a…
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