Upselling refers to a sales strategy which includes encouraging, convincing and converting your buyers to purchase a high-end, upgraded and premium version of any product instead of a product they were initially intended
Marketing management articles
What is Mass Communication? Theories, Career and Examples
Mass communication is defined as a process where an organization, a group or an individual sends a message to a large organization or a group via a suitable communication channel. The sender is
Marketing Communication Strategy – Concept And Explanation
Marketing communication strategy is used by businesses in order to reach the target customers by using multiple types of communication media. There are three components of a Marketing communication strategy which are the
Marketing Event: Meaning, Advantages, and How an Event is Planned?
The marketing event is a promotional strategy where marketers promote their brand, product or service in face to face interaction with the consumers.
Marketing Lead: Meaning, Examples, and Advantages of Marketing Lead
‘Marketing lead’, known as lead generation, refers to a process where the interest of the potential customers is stimulated to convert them into buyers. The term marketing lead denoted the extent to which
Marketing Process: Meaning and the Concept of the Marketing Process
The marketing process is a process that is used to analyze the various opportunities that are available in the market place to exploit profitable gaps. It aims to select the target markets and
What is Marketing ROI -Calculation of Marketing ROI
The term marketing ROI is used to refer to the return on investment (ROI) that is received from one’s marketing strategies. The calculation of Marketing Roi is important to gauge the value and
Product Information Management: Meaning, Importance, and Examples
Product information management (PIM) manages the information which is required for selling and marketing the products through distribution channels. PIM is the single solution required for collecting, managing, and enriching the product information.
Retail Marketing: What it is, Main Principles, and the Importance
The retail marketing is defined as that form of the marketing functions in which a product is brought directly to the customers in the retail stores. Three main functions are involved in this
14 Benefits of Qualitative Research Explained | Marketing91
Qualitative research deals with non-numerical facts and data. There are many benefits of qualitative research as it relates to subjective human behaviour. It first collects information and then interprets the meaning to help
Top 5 Retail Trends for 2019 -Predictions that You must Know
Retail is an industry which has been changing dramatically in the past few decades, and because of its fast-changing nature, new opportunities and challenges emerged for the industry. Traditional retail is not going
Marketing Manager – Meaning, Skills and Responsibilities
For an organization to flourish and have the success that it is supposed to have, there are so many people working together as a unit. However, we are going to talk about one
Delphi Method: Definition, Steps, and Importance of Delphi Method
For those who want to know about the entire concept that revolves around Delphi Method which was developed and distributed along with the world by RAND Corporation, this is the place to be.
Demand Management – Importance, Components and Benefits
Demand Management is gauging the demand for a product or service in the future and planning the manufacturing so there wouldn’t be supply and demand gaps. The success of any business depends upon
Drip Marketing Campaign: Benefits, Role, Elements, Examples, and Tools
When it comes to getting the customers for a business, there are many different marketing techniques which can be used by the marketers. Here we are going to talk about one such method.
Adopter Categories: Definition, Meaning and Types of Adopters
There are various Categories of Adopters which are defined in the concept of diffusion of innovation. These adopter categories are the reasons that a product gets adopted and move through the product life
