Mobile marketing refers to the different methods that enhance the reach of various products and services through mobile/smartphones. It is more of an advertisement practice…
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ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
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Definition – Experiential marketing is a combination of strategies that invite audiences to engage with a brand via some real-world/branded experiences. It is also understood…
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Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
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Promotional pricing is defined as a pricing strategy intended to attract interest and increase sales in the short term. Getting maximum sales in minimum time…
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Sustainable marketing is using and promoting the environment to sustainable and socially responsible products, brand values, and practices. Businesses do not implement sustainable marketing for…
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Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
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Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
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What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
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A marketing campaign is a type of campaign that is used to promote a particular product or service offered by any business entity via various…
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Customers are the life-blood of any sort of business model, and that is why paying heed upon customer relationships is an inevitable and often highly…
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Customer acquisition incorporates practices involved in gaining new customers, which is the life-blood of any company, be it large or small. That is why successful…
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Consumer behavior can be defined as the behavior of an individual or a group of people or organizations. It refers to their decision-making behavior and…
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Betari box is a model that shows how people are affected by the way you respond to them and suggest that if you alter your…
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Marketing is an essential part of every business. Companies use different methods to promote their business to their customers and communicate with them. Technology has…
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