Retail is an industry which has been changing dramatically in the past few decades, and because of its fast-changing nature, new opportunities and challenges emerged for the industry. Traditional retail is not going
Marketing management articles
Marketing Manager – Meaning, Skills and Responsibilities
For an organization to flourish and have the success that it is supposed to have, there are so many people working together as a unit. However, we are going to talk about one
Delphi Method: Definition, Steps, and Importance of Delphi Method
For those who want to know about the entire concept that revolves around Delphi Method which was developed and distributed along with the world by RAND Corporation, this is the place to be.
Demand Management – Importance, Components and Benefits
Demand Management is gauging the demand for a product or service in the future and planning the manufacturing so there wouldn’t be supply and demand gaps. The success of any business depends upon
Drip Marketing Campaign: Benefits, Role, Elements, Examples, and Tools
When it comes to getting the customers for a business, there are many different marketing techniques which can be used by the marketers. Here we are going to talk about one such method.
Adopter Categories: Definition, Meaning and Types of Adopters
There are various Categories of Adopters which are defined in the concept of diffusion of innovation. These adopter categories are the reasons that a product gets adopted and move through the product life
The 5 Pillars Of Marketing
Marketing plays an important role in the success of a business. The main role of marketing is to establish a relationship with the customers, understand their needs, and to satisfy them. Earlier, there
What is Primary Market? Meaning, Examples and Role
Primary market forms part of the capital market, which is involved in issuing and selling of new securities. It may or may not be directly from corporates. Meaning Investors buy securities that will
Commoditization: Meaning, Examples, and How to avoid Commoditization
A good can be referred to as commodity when it can be interchanged easily with other goods of the same type. Therefore, Commoditization can be defined as a process in which commodity with
Monopolistic Competition: Meaning and 10 Important Features of Monopoly
It is difficult to define the words monopoly and competition separately as both are quite common and frequently used terms in the business world. However, the meaning becomes more complicated and complex to
What is Field Testing and How to do It? Advantages & Disadvantages
Field testing is an experiment which is conducted on a small scale to evaluate its cost, duration and also monitor its adverse effects and improve the design before a full-scale project can be
The 5 Types of Market Failure and How to fix Market Failures?
Market failure is defined as when goods, as well as services, are not efficient the distributed in the market the situation raised out of it is known as market failure. It can be
Multiple Unit Pricing: When you should use it, and the Pros and Cons
Selling a product at a price lower than that of other products of the same category is called Multiple Unit Pricing. This is true, especially in case of bulk orders. Let us breakdown
Price Competition: Meaning, 6 Types, Advantages, and Disadvantages
Price competition is a form of competition by which a product or service can compete with other products or services in the market only on the aspect of pricing. The competition or rivalry
Price Gouging: Meaning, Examples, Pros, and Price Gouging Laws
Price gouging can be defined as a practice of increasing the prices of goods or services so high that it is considered exploitive and unethical. Price gouging is common practice during natural calamities
Product Launch: What it is, Types, Advantages and Disadvantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be an upgraded version of the existing product in
