The Procurement Cycle can be defined as the cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to guide and enlighten the members
Marketing management articles
What is Product Demonstration? Types of Product Demonstration
A product demonstration or demo, in short, is a kind of promotion for the potential customers and prospects in order to achieve the sale. The primary goal of product demonstration is to get
What is Portfolio Analysis?
A financial term Portfolio Analysis, is primarily the study of certain portfolio regarding its performance, ROI and associated risks. The study or analysis is conducted with two objectives viz minimizing the risks and
What is Customer Intimacy?
The concept of Customer Intimacy can be defined as the marketing strategy where the company or the supplier of a product or a service, wants to get closer to the customer to understand
What is Global Marketing?
Marketing of products is done regularly by companies locally. But since ages, foreign products have constantly been introduced in other markets and the sellers or modern-day term would be marketers have tweaked, changed
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company can attain the pinnacle of success and growth
Scenario Analysis
Scenario Analysis can be defined as the process of estimating the futuristic and expected value of the portfolio after the specific fulcrum of time frame. The entire process of the Scenario Analysis assumes
What is Sports Marketing? Sports marketing discussed in detail
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball, American football, rugby and so on are followed
What is USP Analysis?
The concept of USP Analysis can be defined as the finding out the factors that distinguishes your products offered from the ones of the competitors and helps your brand tailor a unique personality
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets. It is
What is a Fragmented Market?
The term market, in marketing, refers to the group of customers or organizations that have an interest in the product, have the ability to buy the product, and are allowed by law to acquire the product.
What is Captive Market?
Different kinds of markets make the global economy. While some sectors like fruits, vegetables, retail, etc form a perfectly competitive market, some other industries like telecommunication form an oligopoly market. There is also
What is geodemographic segmentation?
Geodemographic segmentation is supremely essential in marketing. It is, in fact, the very first stage in the ensuring that you are able to market your products well. In very simple terms, without any
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give a “Competitive advantage” to the company. One of
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least one company name as soon as the show
Social Identity Theory
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in which they interact with other members of society.