The marketing management process goes through various stages to ensure the success of a product in an organization. In a challenging business environment, with a…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
