A dissertation is a long piece of academic writing based on original research, typically done as a requirement for a doctorate. Dissertations usually consist of…
Dichotomous Question: Definition, Importance and Examples
A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…
Blind Testing: Definition, Types and Examples
What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
Sampling and Sample Design – Types and Steps Involved
Sampling and sample design is an essential factor as it is based on the judgment of the researcher to provide the best information for the objectives…
Questionnaire Design – Overview, Features & Fundamentals
A questionnaire is a powerful research tool that involves a series of relevant questions. The question setter or researcher sets the questions to gather information…
Sources of Data – Types and Ways of Collecting Data
Data is the backbone of any data analysis work which is carried on in the research process. Data analysis and interpretation work purely on the…
What are the Types of Market Research?
Market Research is one of the business strategies used to help the company or the brand research their target audiences and market. It helps them…
7 Steps To Conduct Research Process
Without the research process, experiments are incomplete. Researchers implement the research process in their experiments to conclude. It includes identifying, assessing, and analyzing the information…
Research Methodology – Overview, Types and Methods
Research methodology revolves around a step-by-step method for garnering, analyzing, and processing the collected data. Everything here is according to the research design. It is…
What is Survey Research? Objectives, Sampling Process, Types and Advantages
What is Survey Research? Survey Research is the process of surveying or preparing questions targeted to a group of people to extract a particular field…
Secondary Research – Meaning, Objectives, Process, Pros and Cons
Research is the process of collecting data, analyzing them, and arriving at results or conclusions. A proper research model is designed to conduct studies in…
Sources Of Information | Types of Information Sources
Sources of Information includes all the sources from where you can get hold of information for an effective study. Information is an integral part of the…
