Research is an integral part of the marketing of every business. The success of a business depends on the acceptability of the product. Research is…
Read more »

Bias is a deviation from the truth when collecting data, analyzing the data, interpreting and publishing the data which can you lead to false conclusions….
Read more »

The initial step in conducting a study is to identify previously unknown and unexplored parts of research. When you choose such an area, your research…
Read more »

A research hypothesis can be defined as a clear, specific and predictive statement that states the possible outcome of a scientific study. The result of…
Read more »

Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
Read more »

Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
Read more »

A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
Read more »

Convenience sampling is a type of nonprobability sampling technique in which subjects are selected on their convenient access ability as well as proximity to the…
Read more »

The factors that can be measured and manipulated for any scientific experiment or research are research variables. Any factor which takes on different values can…
Read more »

Definition: Basic research is the research conducted to improve scientific research and scientific theories undertaken to improve understanding or for better prediction and is also…
Read more »

Applied research is the type of research that is used to answer questions that have direct implications and applications in the world. This type of…
Read more »

Action research is defined as a process of inquiry conducted for and by those who are taking action. The reason for indulging in action research…
Read more »

The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Read more »

Definition  The observation method is described as a method to observe and describe the behavior of a subject. As the name suggests, it is a…
Read more »

Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
Read more »

No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life.  People quite…
Read more »