A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture human or any specific domain is called research.
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding the needs and growing demands of the customers,
When scientific methods are used for studying the particular problem is careful consideration for a particular concern is called research. What is a systematic inquiry which is used to predict or explain and
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research so that a research problem can be handled
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting exploratory research is to develop more understanding about
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What are projective techniques? In Qualitative research, the main
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative research, methods like online survey, questionnaires, sampling methods
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary idea behind qualitative research is to obtain data
A focus group is a small collection of various people whose reaction are studied about a new product or something similar to determine reactions from a larger group of people. Let us break
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan. A sampling plan basically comprises of different sample
Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection. However, primary data is a different ball game
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are carrying out market research unconsciously, while collecting and analysing
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting this market research? Off course, that question does
It is good to have professionals help in marketing. But what do you need? Just because they’re there doesn’t mean you have to hire them all. Isolate that area where you need help
If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most common — but avoidable — problems in business.
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching the product. However, there are many factors which