No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite often come across one or two surveys or
Market research
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods are used to obtain detailed answers to the
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both potential and existing customers and clients and depicted
The 11 Important Steps in Research Design
Research design is critical to the Market Research Process. In a previous article, we have discussed in detail about Research design and the 12 types of Research Design. In this article, We discuss
Research Design: Experimental and Non Experimental Research Design
The research design is defined as a collection of a set of methods which are used to collect and analyze the various variables which are present in the research problem. There are different
Secondary Data and 4 Example of Secondary Data
A secondary data is a data which is obtained by the researchers from existing studies, research, surveys, or experiments. The information is initially not collected for the current project but is collected for
What are the Applications Of Research? Examples of 4 Sectors
A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture human or any specific domain is called research.
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding the needs and growing demands of the customers,
6 Different Types Of Research Used by Organizations
When scientific methods are used for studying the particular problem is careful consideration for a particular concern is called research. What is a systematic inquiry which is used to predict or explain and
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research so that a research problem can be handled
What is Exploratory Research? Types of Exploratory Research
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting exploratory research is to develop more understanding about
13 Projective Techniques most commonly used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What are projective techniques? In Qualitative research, the main
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative research, methods like online survey, questionnaires, sampling methods
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary idea behind qualitative research is to obtain data
What is a Focus Group? Focus groups Explained
A focus group is a small collection of various people whose reaction are studied about a new product or something similar to determine reactions from a larger group of people. Let us break
What is Sampling plan and its application in Market research?
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan. A sampling plan basically comprises of different sample
