A focus group is a small collection of various people whose reaction are studied about a new product or something similar to determine reactions from a larger group of people. Let us break
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan. A sampling plan basically comprises of different sample
Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection. However, primary data is a different ball game
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are carrying out market research unconsciously, while collecting and analysing
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting this market research? Off course, that question does
It is good to have professionals help in marketing. But what do you need? Just because they’re there doesn’t mean you have to hire them all. Isolate that area where you need help
If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most common — but avoidable — problems in business.
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching the product. However, there are many factors which
Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research. With your target
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised. Thus, without investing in time or money, you
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such that in the end you wont need primary
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This type of market research is quite popular nowadays
When we were in school, we used to carry out various types of experiments in our classes. The experiments were carried to find out the net results when different elements are mixed together.
In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in the system to attract the customer better. However,
In the market research process, secondary market research is the first step which is then followed by Primary market research. What is Primary market research? Primary market research is a process where the