A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research so that a research problem can be handled
Market research
What is Exploratory Research? Types of Exploratory Research
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting exploratory research is to develop more understanding about
13 Projective Techniques most commonly used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What are projective techniques? In Qualitative research, the main
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative research, methods like online survey, questionnaires, sampling methods
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary idea behind qualitative research is to obtain data
What is a Focus Group? Focus groups Explained
A focus group is a small collection of various people whose reaction are studied about a new product or something similar to determine reactions from a larger group of people. Let us break
What is Sampling plan and its application in Market research?
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan. A sampling plan basically comprises of different sample
How to collect primary data for Market research?
Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection. However, primary data is a different ball game
8 Low cost market research ideas
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are carrying out market research unconsciously, while collecting and analysing
Research objectives
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting this market research? Off course, that question does
When to use a professional market research firm? And what to expect from them?
It is good to have professionals help in marketing. But what do you need? Just because they’re there doesn’t mean you have to hire them all. Isolate that area where you need help
How market research can help you increase profits?
If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most common — but avoidable — problems in business.
12 questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching the product. However, there are many factors which
What is Market research
Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research. With your target
Survey – Customer service and brand loyalty
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised. Thus, without investing in time or money, you