Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Promotional Videos – Meaning, Importance, Types and Examples
Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…
Advertising Message – Definition, Meaning, Importance and Components
An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through an advertising campaign with the…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
The Ultimate Guide to Podcast Advertising
New online advertising techniques are changing the ways through which businesses and entrepreneurs feature their products and services. Podcast Advertising is one such technique that…
5 M’s of Advertising
5 m’s of advertising includes Mission, Money, Message, Media, and Measurement. These five m’s of advertising serve different purposes like Mission is associated with advertising…
Top 25 Advertising Slogans & Brand Taglines
The advertising slogan is defined as a phrase or a word in a promotional campaign that can define the core idea of a service or…
What is Video Advertising? Definition, Types and Trends
Video advertising includes more than just making appealing video advertisements. As with TV ads, you have to get your online video advertisements in front of…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
History of Advertising: Definition and Complete Timeline
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
A media strategy is a plan of action that helps your business reach its target audience and to improve the overall customer conversion rate. The…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
