Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
Marketing Mix of Sula Wines and 4Ps (Updated 2025)
The Marketing mix of Sula wines analyses the 4Ps of Sula wines, including Product, Price, Place, and Promotions. India is a country located on the…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing approach prioritizes addressing customers’ demands in a way that makes them feel valued and appreciated. It is all about developing relationships and…
Marketing Mix of Toyota Innova and 4Ps (Updated 2025)
The Marketing mix of Toyota Innova analyses the 4Ps of Toyota Innova, including the Product, Price, Place, and Promotions. The marketing mix of Toyota Innova…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
