The iPhone marketing mix has helped the Apple brand in creating business strategies and tactics for maintaining the premium image and increasing the market value…
Customer lifetime Value
Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may…
What is Product Adoption? Definition, Importance & How to Measure It?
Product adoption refers to the way through which your target audiences will learn about your product and start using it by understanding the product’s value….
SWOT ANALYSIS OF DNA – DAILY NEWS AND ANALYSIS
SWOT of DNA – Daily news and Analysis (DNA) as a newspaper started with a bang. Excellent marketing and brand acceptance. However later on it…
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
Me too Marketing Explained
Me too marketing takes place when a company starts a product which is just like its competitors. There are hardly any differentiating factors. When there…
How to balance part time business and full time job?
Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
Target Market: Definition, Strategies and How to find one?
A target market refers to a specific group of potential customers that you aim to sell your services to. This group is usually a subset…
Movie Marketing – The next big thing
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Customer Retention – Meaning, Importance and Strategies
Customer retention is a process of retaining existing customers. In this, a company is able to keep its customers coming back and not switch to…
SWOT Analysis of Facebook (Updated 2025)
Let’s explore the Swot analysis of Facebook, a global social networking giant, by understanding its strengths, weaknesses, opportunities, and threats. Facebook, created in 2004, has…
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Intensive growth
What is Intensive Growth? Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces…
Marketing Mix of Costa Coffee and 4Ps (Updated 2025)
The Marketing mix of Costa Coffee analyses the 4Ps of Costa Coffee, which include the Product, Price, Place, and Promotion of Costa Coffee. What Café…
