Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
Marketing Mix of Britannia and 4Ps
The Marketing mix of Britannia analyses the 4Ps of Britannia’s marketing strategy, which includes the Product, Price, Place, and Promotion of Britannia Industries Limited (BIL),…
Colgate Marketing Mix and 4Ps (Updated 2026)
The Marketing mix of Colgate analyses the 4Ps of Colgate, including the Product, Price, Place, and Promotions. The Colgate marketing mix framework helps create effective…
SWOT Analysis of Adlabs
Strengths in the SWOT analysis of Adlabs • Fame Adlabs is the pioneer of multiplex theaters in India. Weekend specialty food counters serve delicacies that are…
Marketing Mix of HCL and 7Ps (Updated 2026)
The Marketing mix of HCL analyses the 7Ps of HCL, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HCL. HCL…
Category killer
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal…
BMW Marketing Mix
The BMW marketing mix is about the various marketing strategies adopted by the BMW brand to create high worldwide customer demand for luxury vehicles, expand…
Flowcharting in Services – Service flow chart
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate…
SWOT Analysis of Titan (Updated 2026)
Let’s explore the SWOT Analysis of Titan by understanding its strengths, weaknesses, opportunities, and threats. A significant division of the Tata Group, Titan Company Limited…
Ansoff Matrix Theory Examples of Business Strategies for Future Growth
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
Marketing Mix of Volkswagen and 4Ps (Updated 2026)
The Marketing mix of Volkswagen analyses the 4Ps of Volkswagen, including the Product, Price, Place, and Promotions. Volkswagen is a car manufacturing company named Volkswagen,…
Marketing Mix of Micromax and 4Ps (Updated 2026)
The marketing mix of Micromax analyses Micromax’s 4Ps, which include the product, price, place, and promotion. Micromax’s marketing mix proves why Micromax has grown by…
5 ways market segmentation influences decision making
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
