AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
Marketing Mix of HDFC and 7Ps (Updated 2026)
The Marketing mix of HDFC analyses the 7Ps of HDFC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HDFC. Housing…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
What is Cause-Related Marketing? Best Examples to Learn How It Works
Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2026
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
What is Product Placement? Examples and Types
Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
SWOT Analysis of LG – LG SWOT Analysis (Updated 2026)
Let’s explore the SWOT Analysis of LG by understanding its strengths, weaknesses, opportunities, and threats. LG is a big name in the consumer electronics sector,…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
