A bureaucracy is a type of organization which is different from informal organizations. Bureaucracy is more complicated than any other type of organisation. The term…
What does a Marketing Lead do? Job Overview & Role in Converting Leads
A marketing lead is a professional who manages a marketing team that produces and converts leads. The marketing leader is responsible for developing effective tactics…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Ethics vs Morals: Key Differences in them
Ethics deals with the right and wrong conduct of an individual or group of individuals and it is governed by individual/legal/professional norms. Therefore, ethics has…
Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain…
What is Marketing ROI? Definition & Simple Formula To Calculate It
Marketing ROI is a metric that calculates the return on investment (ROI) received from implementing marketing strategies. Calculating ROI in marketing is important to gauge…
What is Product Description In E-Commerce and How to Write It?
The product description in e-commerce is a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. An…
Business Model of Samsung – How does Samsung make money?
Founded in the year 1938, Samsung is the world’s largest seller of smartphones nowadays. Not only does it specialize in phones, but also in other…
What is Product Information Management (PIM)?
Product information management is the process used to manage and enrich the product information across all the involved teams for offering an engaging product experience…
Retail Marketing: What it is, Main Principles, and the Importance
The retail marketing is defined as that form of the marketing functions in which a product is brought directly to the customers in the retail…
Sales Copy: What it is and How to Write Effective Sales Copy
Sales copy is very important for a business. It is very important to use the right texts, images, and words to create an impact on…
How to Calculate Growth Percentage and Average Annual Growth Rate
Growth is an important component of personal and professional life as everyone is on the look-out to find ways and means so that he can…
How To Calculate Hourly Rate Of Work (Step by Step Explained)
Services are a saleable commodity, and you need to be aware of the hourly rate of work, whether you are an employee or an employer….
Business Model of Spotify – How does Spotify make money?
Founded by Daniel Ek and Martin Lorentzon in 2006, Spotify is a media-service provider. It acts as a streaming platform for music and podcasts from…
Hard Skills and Soft Skills -Types of Skills and Examples
Skills are those character traits which turns an individual into a good employee and also a preferable one. Skills can be soft skills and hard…
