Observation Method in Research (Definition & Types)

Table of Contents

Definition

The observation method is a process that involves human or mechanical observation to observe and describe the behavior of a subject. As the name suggests observational research is a way of collecting relevant information and data by involves observing people’s behavior. The observational Research method is also referred to as a participatory study because the researcher has to establish a link with the respondent and for this has to immerse himself in the same setting as theirs. Only then can he use the observational research method to record and take notes.

Meaning and examples

Observational research is used in cases where you want to avoid an error that can be a result of bias during evaluation and interpretation processes. Observational research is one of the many other research methods to obtain objective data by watching a participant and recording it for analysis at a later stage.

A researcher can use observational research, for example in a school, and record the behavior of the children at a young age. Are the children comfortable sharing their tiffin at such an early age will make a good study for the researcher? In this example, the researcher can observe and record the details objectively. The observational research data collection method is associated with observational research methods but with a few ethical issues as it needs the full consent of a research participant.

The observation method in data collection can be

Structured observation method – Structured Observation is a systematic observation method where data is collected as per a pre-defined schedule. The specific variable is used in this observation data collection method.
Unstructured observation method – The unstructured observation method is different from structured observation because it is conducted in a free and open manner without using any pre-determined objectives, schedules, or variables.

Also Read 9 Types of Qualitative Research used by Market Researchers

Sampling Methods for Observational Data

While conducting observational research, the researcher has a vital role to play in collecting data, as he will have to collect, record and classify the data appropriately. The research methods primary sampling methods are

Event sampling – In the event sampling observation method the researcher decides beforehand what events or behavior he will record and which ones he is going to ignore
Time sampling – In the time sampling observation method, the researcher chooses the time when he will observe. He makes a record of the occurrence only in the specified and pre-determined period
Target-time or instantaneous sampling – In the target-time or instantaneous sampling observation method, the researcher decides beforehand the moments when the observation will happen and will be recorded at that moment. Everything that happens before or after that moment is of no consequence and hence is typically ignored

Types of Observational Research Methods

The different types of observation methods in observational research are as follows-

1) Controlled observations

The controlled observation is carried out in a closed space. It is the researcher who has the authority to decide the place and the time where and when the observation will take place. He also decides who the participants will be and in what circumstances will he use the standardized process.

The participants are chosen for a variable group randomly. The researcher observes and records a detailed and descriptive quantitative data of behavior and divides it into a distinct category. Sometimes the researcher codes the action as per an agreed scale by using a behavior schedule. The coding can include letters or numbers or a range to measure behavior intensity and describe its characteristics.

The collected data from observational research methods is often turned into statistics for laboratory research. In a controlled observation method, the participants are informed by the researcher about the aim of the research. This makes them aware of being observed. The researcher avoids direct contact during the observation method and generally uses a two-way mirror to observe and record details.

Advantages of controlled observation method

The data and information received from a controlled observation method are structured and analytical. It is thus easy to analyze it quickly and is considered less time-consuming than the other observation methods
Other researchers can easily replicate the report that has been created through the controlled observation method. They use a similar observation schedule, and this makes it easy to test for reliability.
As the controlled observation method is several quick observations can be conducted within a short time frame. Thus the researcher can collect large samples which makes it easier for him to generalize a large population

Limitations of controlled observation method

The controlled observation method lacks validity because when the participants are aware of being observed their behavior will automatically change

2) Naturalistic observations

Social scientists and psychologists generally use the naturalistic observation method in observational research studies. The process of naturalistic observation involves observing and studying the spontaneous behavior of the participants in open or natural surroundings. The role of the researcher is to find and record whatever he can see and observe in natural habitat.

Advantages of naturalistic observation method

When a participant is in a natural habitat, his flow of behavior is natural and not forced.
Naturalistic observation studies have gained better ecological validity than the controlled observation method
The naturalistic observation method is used by the researchers to create new ideas. The researcher has the chance to observe the total situation and can find avenues that other people have not thought about

Limitations of naturalistic observation methods

The naturalistic observation method facilitates observations on a micro-scale. It often lacks a representative sample and thus cannot help the researcher in making a generalization that relates to a broader society
In naturalistic observation, the researcher needs proper training to recognize aspects that are significant and worth attention.
The observations through naturalistic observation method are not as reliable as the researcher wants them to be because it is not possible to control some variables. This is why other researchers cannot similarly repeat the study or research.
Establishing the cause and effect relationship is not possible because the researcher cannot manipulate the variables

Also Read How to Write Research Proposal? Research Proposal Format

3) Participant observation

The participant observation method is often considered a variant of the naturalistic observation method because it has some similarities with it. The point of difference called disguised naturalistic observation, is that the researcher is not a distant observer anymore because he has joined the participants and become a part of their group. He does this to get a more in-depth and greater insight into their lives.

In participant observation, The researcher interacts with other members of the group freely, participates in their activities, studies their behavior and acquires a different way of life. Participant observation can be overt or covert.

Overt participant observation: When the researcher asks permission from a group to mingle the observation method is known as overt. He does so by revealing his true purpose and real identity to the group with whom he wants to mingle
Covert participant observation: When the researcher does not show either his true identity or real meaning to the group he wants to join then the observation is known as covert. He keeps both concealed and takes on a false role and identity to enter and mingle in the group. He generally acts as if he is a genuine member of that group

Advantages of Participant Observation methods

It is easy to study and observe the natural behavior of the participants in the group by becoming a part of that group. The respondents generally do not know that they are being observed and behavior recorded, so they are not restrained or constrained in their activities and behavior
The researcher becomes understanding by following the events of the respondents from such a close angle.
During the participant observation method, the researcher develops a good and healthy relationship with the respondents. This rapport helps him to participate in all the activities and make observations with a detached mind
The participant observation method helps the research to observe the actual behavior of the respondents and create an inclusive and intensive case study of that group
Actual participation in the activities provides the researcher with an opportunity to converse freely with other members about various events, their meaning and their importance to them. He gains an in-depth knowledge which would not have been possible only by observation.

Also Read How to conduct secondary market research?

Limitations of Participant Observation Methods

It is challenging to work undercover. For example, the researcher will have only to observe and not record in front of others because he will not want to blow his cover. He relies heavily on his memory which can be faulty at times
Sometimes the researcher becomes too involved in the intricacies of that group. There is a higher chance of losing his objectivity because his reporting will be selective and dependent on his memory
The emotional participation of the researcher can result in bias interpretation. He will be influenced to some degree and a time might come when he would start supporting them unconditionally because their views and behavior will ultimately become his. This will result in a personal viewpoint of the scenario and not an objective or scientific report
In the participant observation method, the researcher’s experience becomes intense because of his proximity to the group members but the range becomes limited
The researcher misses many vital points because of his familiarity
Proximity with the group will involve him in group factionalism, and he will have to take sides. He then loses his objectivity as an impartial observer with whom everyone is ready to cooperate.

Advantages of the Observation Method

Provides direct access to research phenomena
By observing firsthand, the researcher can collect, check and record accurate data
Greater flexibility in terms of application
Generate a permanent record of phenomena and the researcher or others can refer with it later
The organization method is one of the simplest methods of data collection. It does not require too much technical knowledge
The observation method is one of the best ways to formulate a hypothesis. The researcher can observe and come to know about the activities, perceptions, likes, and dislikes to form a theory on his subject
Observational methods are one of the most common methods used in all sciences and is very easy to follow and accept
In some instances observation is the only available tool to collect essential data and information
The observation method does not require the willingness of the participant to record. The researcher can observe from a distance and record his findings

Also Read What is Research Bias? And How to Minimize it

Disadvantages of the Observation Method

Observational methods Face a severe disadvantage because it takes a longer time frame compared to other data collection methods
There is a chance of higher observer bias in the observation method
Several personal behaviors are not open for observation and this proves a limitation in case of observation method
There is a higher chance of the observer influencing the behavior of a sample group elements
Uncertainties of the event cannot determine the actual time when the event will take place, and this is why every occurrence that is open to observation cannot be observed
Many of the incidents are abstract like love, affection and the researcher can’t gain an exact and correct account of those
The social phenomena generalization made by observation are not considered reliable as it cannot be used for lab experiments
In some cases, it is seen that two persons observing the same phenomena come at different results and this can lead to faulty perceptions
Observation method is considered an expensive affair as it requires hard effort, plenty of time and high cost