Top 30 Marketo Competitors & Alternatives in 2025

Marketo, a premier marketing automation platform, empowers businesses to streamline marketing processes, foster customer relationships, and boost revenue growth. Its robust suite of tools facilitates the automation of tasks inbound marketing like email marketing, campaign management, lead scoring, and customer engagement. The platform also offers advanced analytics and reporting for data-driven decisions.

Marketo differentiates itself with a user-friendly interface, extensive integration options, and a strong focus on personalization and customization, enabling tailored marketing campaigns. It provides a holistic solution for generating and nurturing leads across the customer journey, making it an impactful tool for the sales team to enhance marketing outcomes.

• Product Type: Marketing automation software for account-based marketing and other services and products, including SEO and content creation.
• Industry: Business software.
• Founded Date: 2006.
• Founders: Phil Fernandez, Jon Miller, and David Morandi.
• Headquarters: San Mateo, California, United States.
• Area Served: Worldwide.
• Current CEO: Sasan Goodarzi.

The top Marketo competitors are

1. Salesforce

• Product Type: Marketing Cloud
• Industry: Cloud computing, software
• Founded Date: 2000
• Founders: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Marc Benioff

Salesforce Marketing Cloud Account Engagement is a comprehensive marketing automation platform that helps businesses effectively engage with their target audience. With its wide range of features and capabilities, this platform enables brands to create personalized and targeted campaigns across various channels, including email, social media, and mobile. Organizations can leverage the platform’s powerful analytics and reporting tools to track campaign performance and monitor customer engagement. Salesforce Marketing Cloud Account Engagement stands out for its seamless integration with other Salesforce products, making it a strong competitor in the market.

2. HubSpot Marketing Hub

• Product Type: Marketing automation software
• Industry: Software
• Founded Date: 2006
• Founders: Brian Halligan, Dharmesh Shah
• Headquarters: Cambridge, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Brian Halligan

HubSpot Marketing Hub is an all-in-one marketing automation platform designed to help businesses attract, engage, and delight customers. It offers a range of tools, including email marketing, lead generation, social media management, and analytics, to streamline marketing processes and drive customer interactions.

3. Oracle Eloqua Marketing Automation

• Product Type: Marketing automation software
• Industry: Software
• Founded Date: 1999
• Founders: Mark Organ, Steve Woods
• Headquarters: Austin, Texas, United States
• Area Served: Worldwide
• Current CEO: Safra Catz

Oracle Eloqua Marketing Automation is a powerful solution that helps businesses plan and execute targeted marketing campaigns. Its intuitive interface and robust features enable businesses to generate and nurture leads, track customer behavior, and measure campaign performance.

4. Pardot (by Salesforce)

• Product Type: Marketing automation software
• Industry: Cloud computing, software
• Founded Date: 2007
• Founders: David Cummings, Adam Blitzer
• Headquarters: Atlanta, Georgia, United States
• Area Served: Worldwide
• Current CEO: Marc Benioff

Pardot (by Salesforce) is a B2B marketing automation platform that allows businesses to streamline and automate their marketing efforts. It offers lead marketing and ROI reporting features to help companies increase efficiency, generate high-quality leads, and drive revenue.

5. Act-On

• Product Type: Marketing automation software
• Industry: Software
• Founded Date: 2008
• Founders: Raghu Raghavan
• Headquarters: Portland, Oregon, United States
• Area Served: Worldwide
• Current CEO: Kate Johnson

Act-On is a cloud-based marketing automation platform that provides businesses with the tools they need to create a personalized marketing campaign. It offers features like email generation, website tracking, and even social media marketing and management to help businesses connect with their audience and drive results.

6. Braze

• Product Type: Customer engagement platform
• Industry: Software
• Founded Date: 2011
• Founders: Bill Magnuson, Jon Hyman, Mark Ghermezian, Damian Roskill
• Headquarters: New York City, New York, United States
• Area Served: Worldwide
• Current CEO: Bill Magnuson

Braze is a customer engagement platform that helps businesses build meaningful relationships with customer relationships, such as personalized messaging, mobile app tracking, and campaign management, enabling businesses to deliver relevant, targeted experiences across channels.

7. Terminus ABM Platform

• Product Type: Account-based marketing platform
• Industry: Software
• Founded Date: 2014
• Founders: Eric Spett, Sangram Vajre
• Headquarters: Atlanta, Georgia, United States
• Area Served: Worldwide
• Current CEO: Tim Kopp

Terminus ABM Platform is a comprehensive account-based marketing platform designed to help businesses target and engage key accounts. It offers customer data, enrichment, account-based advertising, and campaign analytics to help companies personalize marketing efforts and drive revenue.

8. Demandbase One

• Product Type: Account-based marketing platform
• Industry: Software
• Founded Date: 2006
• Founders: Chris Golec
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Gabe Rogol

Demandbase One is an account-based marketing platform that allows businesses to identify, target, and engage specific accounts through online marketing. It offers feature targeting, personalization, and reporting to help companies create personalized, impactful experiences for their target accounts.

9. Iterable

• Product Type: Cross-channel marketing automation platform
• Industry: Software
• Founded Date: 2013
• Founders: Andrew Boni, Justin Zhu
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Justin Zhu

Iterable is a growth marketing platform that enables businesses to create, execute, and optimize personalized marketing campaigns. It offers email marketing, mobile messaging, and workflow automation to help companies engage with customers at every touchpoint.

10. Mailchimp

• Product Type: Email marketing platform
• Industry: Software
• Founded Date: 2001
• Founders: Ben Chestnut, Dan Kurzius
• Headquarters: Atlanta, Georgia, United States
• Area Served: Worldwide
• Current CEO: Ben Chestnut

Mailchimp is a popular email marketing software that provides businesses the tools to create professional, targeted email campaigns. It offers features such as audio, email templates, and campaign analytics to help companies drive engagement and conversions.

11. Constant Contact

• Product Type: Email marketing platform
• Industry: Software
• Founded Date: 1995
• Founders: Randy Parker, Lowell C. Farr
• Headquarters: Waltham, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Frank Vella

Constant Contact is an email marketing platform that helps businesses create and send professional, mobile-responsive email campaigns. It offers features like email automation, dynamic content, management, and campaign analytics to help companies build and maintain strong relationships with their audience.

12. ActiveCampaign

• Product Type: Marketing automation platform
• Industry: Software
• Founded Date: 2003
• Founders: Jason VandeBoom
• Headquarters: Chicago, Illinois, United States
• Area Served: Worldwide
• Current CEO: Jason VandeBoom

ActiveCampaign is an email marketing and marketing automation platform that enables businesses to create and send personalized, targeted messages to their audience. It offers email segmentation, marketing automation tools and workflows, and CRM integration to help businesses create impactful marketing campaigns.

13. Dotdigital

• Product Type: Marketing automation platform
• Industry: Software
• Founded Date: 1999
• Founders: Simon Bird, Peter Simmonds
• Headquarters: London, United Kingdom
• Area Served: Worldwide
• Current CEO: Milan Patel

Dotdigital is a customer engagement platform that helps businesses connect with their audience through email marketing, SMS, and social media. It offers features such as automation and reporting to help companies drive engagement and build long-lasting customer relationships.

14. Infusionsoft (Keap)

• Product Type: Email marketing and sales platform
• Industry: Software
• Founded Date: 2001
• Founders: Scott Martineau, Eric Martineau
• Headquarters: Chandler, Arizona, United States
• Area Served: Worldwide
• Current CEO: Clate Mask

Infusionsoft (Keap) is a small businesses’ all-in-one CRM and marketing automation platform. It offers lead tracking, email marketing, and sales automation to help companies streamline their sales and marketing teams and processes.

15. Dynamics 365 Marketing

• Product Type: Marketing automation software
• Industry: Software
• Founded Date: 2016
• Founders: Microsoft Corporation
• Headquarters: Redmond, Washington, United States
• Area Served: Worldwide
• Current CEO: Satya Nadella

Dynamics 365 Marketing is a comprehensive marketing automation solution that enables businesses to create and manage multichannel marketing campaigns. It offers features such as lead scoring, email marketing, and event management to how marketing teams help businesses attract, engage, and convert customers.

16. Klaviyo

• Product Type: Email marketing platform
• Industry: Software
• Founded Date: 2012
• Founders: Andrew Bialecki, Ed Hallen
• Headquarters: Boston, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Andrew Bialecki

Klaviyo is an email marketing and automation platform designed for e-commerce businesses. It offers features such as segmentation, personalization, and real-time analytics to help e-commerce businesses drive engagement, increase sales, and build customer loyalty.

17. Drip

• Product Type: E-commerce CRM and marketing automation platform
• Industry: Software
• Founded Date: 2013
• Founders: Rob Walling, Derrick Reimer
• Headquarters: Minneapolis, Minnesota, United States
• Area Served: Worldwide
• Current CEO: John Tedesco

Drip is an e-commerce CRM and marketing automation platform that helps businesses create personalized customer journeys. It offers email marketing, automation workflows, and revenue tracking features to help businesses drive repeat purchases and increase customer lifetime value.

18. Autopilot

• Product Type: Marketing automation platform
• Industry: Software
• Founded Date: 2012
• Founders: Michael Sharkey, Chris Sharkey
• Headquarters: Sydney, Australia
• Area Served: Worldwide
• Current CEO: Michael Sharkey

Autopilot is a visual marketing automation platform that helps businesses create and automate personalized customer journeys. It offers email marketing, lead capture, and journey mapping features to help businesses drive customer engagement and increase conversions.

19. Sendinblue

• Product Type: Email marketing and automation platform
• Industry: Software
• Founded Date: 2012
• Founders: Armand Thiberge
• Headquarters: Paris, France
• Area Served: Worldwide
• Current CEO: Armand Thiberge

Sendinblue is an all-in-one marketing platform that enables businesses to create and automate marketing campaigns. CRM integration offers features such as email marketing, SMS marketing, and other marketing initiatives to help businesses engage with their audience across multiple channels.

20. GetResponse

• Product Type: Email marketing and automation platform
• Industry: Software
• Founded Date: 1998
• Founders: Simon Grabowski
• Headquarters: Gdansk, Poland
• Area Served: Worldwide
• Current CEO: Simon Grabowski

GetResponse is an all-in-one marketing platform that offers a range of tools to help businesses create and automate marketing campaigns. It includes features such as email marketing, various landing pages, page creation, and marketing automation to help businesses attract, engage, and convert customers.

21. SharpSpring

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2012
• Founders: Rick Carlson, Travis Whitton
• Headquarters: Gainesville, Florida, United States
• Area Served: Worldwide
• Current CEO: Rick Carlson

SharpSpring is a marketing automation platform that helps businesses streamline their marketing efforts and drive conversions. It offers lead marketing and CRM integration features to help businesses nurture leads and accelerate sales.

22. LeadSquared

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2011
• Founders: Nilesh Patel, Prashant Singh
• Headquarters: Bengaluru, Karnataka, India
• Area Served: Worldwide
• Current CEO: Nilesh Patel

LeadSquared is a marketing automation and CRM platform designed for small businesses. It offers lead marketing and sales automation features to help businesses generate and manage leads effectively.

23. Campaign Monitor

• Product Type: Email marketing software
• Industry: Marketing
• Founded Date: 2004
• Founders: Dave Greiner, Ben Richardson
• Headquarters: Nashville, Tennessee, United States
• Area Served: Worldwide
• Current CEO: Shane Phair

Campaign Monitor is an email marketing platform that enables businesses to create and send personalized, targeted email campaigns. It offers features such as email templates, segmentation, and analytics to help businesses drive engagement and measure campaign success.

24. Emarsys

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2000
• Founders: Hagai Hartman, Daniel Harari
• Headquarters: Vienna, Austria
• Area Served: Worldwide
• Current CEO: Ohad Hecht

Emarsys is an AI-powered marketing automation platform that helps businesses deliver personalized customer experiences. It offers features such as email marketing, predictive analytics, and customer segmentation to help businesses drive engagement and revenue.

25. Netcore Customer Engagement

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 1998
• Founders: Rajesh Jain
• Headquarters: Mumbai, Maharashtra, India
• Area Served: Worldwide
• Current CEO: Kalpit Jain

Netcore Customer Engagement is a marketing automation and customer engagement platform designed for businesses of all sizes. It offers email marketing, omnichannel engagement, complete marketing strategy, and customer behavior tracking to help businesses drive customer loyalty and growth.

26. CleverTap

• Product Type: Mobile app analytics and user engagement products
• Industry: Analytics and marketing
• Founded Date: May 2013
• Founders: Sunil Thomas, Suresh Kondamudi
• Headquarters: Mumbai, Maharashtra, India
• Area Served: Worldwide
• Current CEO: Sunil Thomas

CleverTap is a mobile marketing platform that enables businesses to engage with their mobile app users through personalized messaging and app analytics. It offers push-app messaging and user segmentation to help companies to drive mobile app engagement and retention.

27. MoEngage

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2014
• Founders: Raviteja Dodda, Yashwanth Kumar
• Headquarters: Bengaluru, Karnataka, India
• Area Served: Worldwide
• Current CEO: Raviteja Dodda

MoEngage is an intelligent customer engagement platform that uses artificial intelligence and helps businesses deliver personalized, contextual experiences across channels. It offers features such as push notifications, email marketing, and AI-driven automation to help companies engage with their customers effectively.

28. WebEngage

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2011
• Founders: Avlesh Singh, Ankit Utreja
• Headquarters: Mumbai, Maharashtra, India
• Area Served: Worldwide
• Current CEO: Avlesh Singh

WebEngage is a multichannel marketing automation platform that enables businesses to create and automate personalized customer journeys. It offers features such as email marketing, push notifications, and in-app messaging to help businesses drive engagement and conversions with existing customers.

29. AWeber

• Product Type: Email marketing software
• Industry: Marketing
• Founded Date: 1998
• Founders: Tom Kulzer
• Headquarters: Chalfont, Pennsylvania, United States
• Area Served: Worldwide
• Current CEO: Tom Kulzer

AWeber is an email marketing tool and platform that provides businesses with the tools to create and send professional, targeted email campaigns. It offers features such as email templates, list management, and campaign analytics to help businesses build and maintain strong relationships with their audience.

30. Braze

• Product Type: Marketing automation software
• Industry: Marketing
• Founded Date: 2011
• Founders: Bill Magnuson, Jon Hyman
• Headquarters: New York City, New York, United States
• Area Served: Worldwide
• Current CEO: Bill Magnuson

Braze is a customer engagement platform that helps businesses effectively interact with their audiences. With its powerful capabilities, Braze enables brands to create personalized and relevant messaging across multiple channels, including email, push notifications, and in-app messaging. The platform also provides comprehensive analytics and reporting, allowing organizations to track and measure the success of their campaigns. Braze stands out for its focus on delivering a seamless and integrated customer experience, ensuring that each interaction is consistent and impactful.

These were all the competitors of Marketo. If you know any other competitors, please do write in the ce below.

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