There are numerous marketing concepts which are used by marketers as a reference in the marketing field. Some of these marketing concepts exist to date whereas some others are outdated and have been taken over by other marketing concepts.
These marketing concepts form the basics of the marketing management field and they need to be known by each and every future marketer. Let us go deeper in the marketing concepts and understand each and every one of them. You can anytime click on the links given to know more about that individual marketing concept.
Initially the first three concepts introduced in the marketing world were the production concept, the product concept and the selling concept. These marketing concepts were very useful during the industrial era where the concentration was on manufacturing and not much on services or marketing. These concepts are as follows.
Production Concept – The production concept concerned itself mainly with manufacturing, production and efficiency issues. https://www.marketing91.com/production-concept/
Product concept – The product concept proposes that customers will prefer a product which has better features, performance and quality as compared to a normal product. https://www.marketing91.com/product-concept/
Selling concept – The selling concept proposes that individuals or businesses are more likely to buy the product when they pushed to act. Thus came the formation of the famous sales department which is till date involved in push strategy of selling products to customers. https://www.marketing91.com/selling-concept/
However, as marketing increased in importance, there were further concepts introduced which strongly took the customer in perspective. These concepts were the Marketing concept and the Holistic marketing concept. These marketing concepts were developed when the service industries started rising strongly.
Marketing Concept – The marketing concept states that when a product has a value, the customer is likely to buy the product himself because of the needs wants and demands of the customer. https://www.marketing91.com/marketing-concept/
Holistic marketing concept – The holistic marketing concept states that marketing is not a responsibility of only the market department, rather marketing should be carried out at all customer points and wherever customer comes in contact with the company. https://www.marketing91.com/holistic-marketing-concept/
Finally, after the customer concepts came the societal marketing concept which promoted the welfare of complete society. This concept is strongly followed by family owned corporations like Tata and Godrej.
Societal marketing concept – The societal marketing concept believes in giving back to the society by giving better products for social causes. https://www.marketing91.com/societal-marketing-concept/
Besides the above traditional concepts of marketing, there are also others which have been developed over time and are very important to the core of marketing management. Without these concepts, a marketing strategy cannot be developed and therefore marketing cannot work at its maximum efficiency. The remaining marketing concepts which have been developed over time are.
Alternate Marketing mix – The 4 C’s of marketing management
Relationship Marketing – Building better relations with the customers for better business.
Thus, overall there are several marketing concepts that form the basics of marketing management. Each of these marketing concepts helps the marketing manager do his job better and build a better future for the organization.