In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
Behavioural Targeting
Behavioural Targeting is a personalized advertising technique. It bases its advertising on information gained from an individuals’ online behaviour which refers to web browsing like…
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs…
4 questions to ask yourself before targeting new customers
If i ask 100 businessmen out there what they want, each one of them will say that they need more customers to grow their business….
19 different types of target markets based on segmentation
Once you have done your segmentation (via the different types of segmentation), you will land up with a target market. Now, based on your segmentation,…
How to target youngsters for a product?
There was a time when youngsters were characterized as people who are inexperienced, unlearned and make poor decisions. Most of these youngsters were supposed to…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
7 detailed steps to find your target market
Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood…
Target market selection
Mass marketing, differentiated marketing, concentrated marketing, niche marketing, what do all these terms have in common? All these concepts involve the segments that your company…
How to make a targeting strategy?
Deciding a targeting strategy is the next step from carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment. Targeting…
Target market vs Strategic market
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic…
What is Target market?
The success or failure of your marketing strategy can be defined by analyzing your target market. You have succeeded in your marketing strategy if you…
