Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
The Servqual Model – Definition, Dimensions, Gaps and Advantages Service
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
What is Service Excellence? And Why it is Important & excellent
When you go beyond the expectations of your customers and offer an industry-leading experience that truly bowls over them – then such activity is understood…
Servicescape: Meaning, Examples, Elements, Approach, and Roles
Servicescape is defined as the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment…
What is Service Strategy? Meaning, Importance and Process
The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry….
7 Types of After Sales Service to keep your Customer Satisfied
The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
4 types of service processing – How to categorize service processes?
In services, there is an input and an output. Both, the input and output can be intangible in nature because of which service processing is…
Service triangle or The service marketing triangle
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers…
Service Channels in Marketing and their role in services
One of the concepts which we explained to our readers a few days back is the Marketing channel and how you can build value networks…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Classification of services
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word…
11 Characteristics of Services and Their Examples
Services have several distinct characteristics that differentiate them from products. Firstly, services are intangible and cannot be seen, tasted, felt, heard, or smelled in the…
