Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
Lifestyle Segmentation – Examples, Benefits, Types
Lifestyle segmentation is a method of categorizing a market’s potential buyers into distinct groups of individuals who share similar lifestyles. For example, an activewear market…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Benefit Segmentation – Advantages and Disadvantages
Benefit segmentation is a marketing method that involves dividing customers or potential customers into groups based on the benefits they derive from a product or…
The 7 Steps of Market segmentation – Process of segmentation
As we have discussed in many articles previously, market segmentation is important for any firm. However, the steps in market segmentation are equally important to…
How many segments should a new business enter?
There are various types of segments and each of the segment has its own advantage. However, one of the key factors of segmentation is differentiation….
Usage based segmentation and its application in Marketing
About 3 decades back, the tetra pack as well as sachets were difficult to come by. However, now when you go to a retail store,…
Psychographic Segmentation – Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Limitations of segmentation
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
Demographic Segmentation – Meaning, Factors, Data and Example
Demographic segmentation is the identification of a specific audience segment for a brand or organization based on factors such as age, gender, marital status, family…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
Criteria’s for market Segmentation
Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market…
Need for Market Segmentation.
The need for market segmentation arises from the fact that you cannot walk blind in this world. If this world was a place where people…
Six reasons for Market segmentation
In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…
Beginners guide to Market segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Market Segmentation – Examples, Types and Strategies
Market segmentation involves dividing the target market into smaller groups based on shared characteristics such as age, income, personality traits, behavior, interests, needs, or location….
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
