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Deceptive Pricing – Definition, Legal Provisions and Examples

November 29, 2022 By Hitesh Bhasin Filed Under: Pricing

Deceptive Pricing

What is Deceptive Pricing? Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for…

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Demand Backward Pricing – Definition, Importance and Types

August 29, 2022 By Hitesh Bhasin Filed Under: Pricing

Demand Backward Pricing

Demand-backward pricing is a demand-oriented pricing approach in which the price of a product is based on what consumers are prepared to pay. It’s critical,…

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Non-Price Competition – Meaning, Phases, Pros and Cons, Examples

August 25, 2021 By Hitesh Bhasin Filed Under: Pricing

Non-Price Competition

Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…

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Promotional Pricing – Types, Importance and Advantages

February 11, 2021 By Hitesh Bhasin Filed Under: Pricing

Promotional pricing

Promotional pricing is defined as a pricing strategy intended to attract interest and increase sales in the short term. Getting maximum sales in minimum time…

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Pricing Discounts or Discount Pricing Strategy

June 21, 2020 By Hitesh Bhasin Filed Under: Pricing

Pricing discount

The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…

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Pricing Methods – Cost Oriented and Market Oriented Pricing

April 15, 2020 By Hitesh Bhasin Filed Under: Pricing

Pricing methods

The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…

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Leader Pricing Strategy – Meaning, Pros And Cons

March 6, 2020 By Hitesh Bhasin Filed Under: Pricing

leader pricing

An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…

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Unit Price – Definition, Examples and Calculations

February 19, 2020 By Hitesh Bhasin Filed Under: Pricing

Defining the Term Unit Price

You must have faced situations when you are supposed to compare prices of items that are not sold in equal quantities. If it has confused…

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Value Based Pricing – Definition, Advantages, Disadvantages

February 15, 2020 By Hitesh Bhasin Filed Under: Pricing

Value based Pricing

Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors…

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Premium Pricing – Definition, Strategy And Market Advantages

February 10, 2020 By Hitesh Bhasin Filed Under: Pricing

Premium pricing

Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…

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Optional Product Pricing: Meaning, Advantages, and Disadvantages

September 14, 2019 By Hitesh Bhasin Filed Under: Pricing

Optional Product Pricing is a method to determine product costs where a business sets a low cost for its most basic product and then profits…

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Predatory Pricing: Effects, Advantages, Disadvantages and Examples

July 18, 2020 By Hitesh Bhasin Filed Under: Pricing

What is Predatory Pricing

Predatory pricing is defined as a strategy where a product or even a service is set at such a low price that it drives most…

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Multiple Unit Pricing: When you should use it, and the Pros and Cons

October 18, 2019 By Hitesh Bhasin Filed Under: Pricing

Multiple unit pricing

Selling a product at a price lower than that of other products of the same category is called Multiple Unit Pricing. This is true, especially…

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Price Competition: Meaning, 6 Types, Advantages, and Disadvantages

October 18, 2019 By Hitesh Bhasin Filed Under: Pricing

Price competition

Price competition is a form of competition by which a product or service can compete with other products or services in the market only on…

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Markdown Pricing – Different Types of Markdown Pricing Explained

August 16, 2019 By Hitesh Bhasin Filed Under: Pricing

Markdown Pricing and the Types of Markdown Pricing Explained

Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…

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Coupon Pricing: Where to Distribute and How to Design your Coupons

August 14, 2019 By Hitesh Bhasin Filed Under: Pricing

Components of an effective coupon Ad

Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…

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Variable Pricing: Definition, Examples, Model and Advantages

July 7, 2019 By Hitesh Bhasin Filed Under: Pricing

Variable Pricing

Variable Pricing can be defined as the pricing strategy to optimize Profit by offering different prices for the same product or service vary based on…

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What is Map Pricing and How it helps retailers?

June 22, 2020 By Hitesh Bhasin Filed Under: Pricing

Minimum Advertised Pricing - 3

There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…

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What is Keystone Pricing? Keystone Pricing Strategy in retail

March 3, 2019 By Hitesh Bhasin Filed Under: Pricing

Keystone Pricing - 4

Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…

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5 Types of Pricing Structure Used by Companies

February 27, 2019 By Hitesh Bhasin Filed Under: Pricing

Pricing Structure - 3

Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…

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What is Dynamic Pricing Model? Examples, Importance, Advantages and Disadvantages

March 23, 2020 By Hitesh Bhasin Filed Under: Pricing

Dynamic Pricing

Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them…

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What is differential pricing?

August 25, 2018 By Hitesh Bhasin Filed Under: Pricing

Differential Pricing - 3

As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…

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What is Marginal Pricing?

June 8, 2018 By Hitesh Bhasin Filed Under: Pricing

Marginal Pricing - 3

Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…

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What is Price Transparency?

June 4, 2018 By Hitesh Bhasin Filed Under: Pricing

Price Transparency - 4

In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns,…

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Geographical pricing and its application in Marketing

September 3, 2018 By Hitesh Bhasin Filed Under: Pricing

Geographical pricing - 2

As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…

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Cost-Based Pricing – Definition, Types, Examples, Advantages and Disadvantages

August 30, 2021 By Hitesh Bhasin Filed Under: Pricing

Cost-Based Pricing

Cost-based pricing or markup pricing is a pricing strategy that companies utilize to first determine the production costs of an item and then by adding…

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6 types of Product Mix pricing to push products in the market

January 14, 2019 By Hitesh Bhasin Filed Under: Pricing

Product mix Pricing strategies - 3

The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…

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Difference between Price competition vs Non price competition

May 4, 2018 By Hitesh Bhasin Filed Under: Pricing

Price competition

Every brand that we see today, has a market strategy. But more then the market strategy, the pricing strategy matters and competitors can be differentiated…

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What is product form pricing? And when is it applicable?

September 4, 2018 By Hitesh Bhasin Filed Under: Pricing

Product form pricing

When you own a company, you need to see that each and every aspect and department is working fine. One such element which needs extra…

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Prestige Pricing: Example, Advantages and Disadvantages

May 4, 2023 By Hitesh Bhasin Filed Under: Pricing

Prestige Pricing

Prestige pricing is a method of setting prices where higher prices are used to indicate higher quality and exclusivity. This pricing strategy is often used…

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Pricing

February 13, 2018 By Hitesh Bhasin Filed Under: Pricing

In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the…

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Pricing Strategies

January 6, 2021 By Hitesh Bhasin Filed Under: Pricing

The only time when price setting is not a problem is when you are a “price-taker” and have to set prices at the going rate,…

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Competitive Pricing Definition and Strategy

May 5, 2020 By Hitesh Bhasin Filed Under: Pricing

Competitive pricing

What is Competitive Pricing? When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer…

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Skimming Pricing Strategy

May 9, 2020 By Hitesh Bhasin Filed Under: Pricing

Skimming price

Innovation comes at a cost. If you are going to bring a unique product, you need to invest in R&D, think out of the box…

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Pricing Decisions: Examples and Objectives

May 4, 2023 By Hitesh Bhasin Filed Under: Pricing

Pricing decisions - 2

Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…

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Penetration pricing explained with examples and case study

January 25, 2020 By Hitesh Bhasin Filed Under: Pricing

Penetration pricing

Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…

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5 reasons pricing strategy is increasing in importance

February 21, 2018 By Hitesh Bhasin Filed Under: Pricing

5 reasons pricing strategy is increasing in importance - 2

Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…

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Psychological Pricing: Types, Advantages and Disadvantages

May 4, 2023 By Hitesh Bhasin Filed Under: Pricing

Psychological pricing

Psychological pricing is a tactic that manipulates the prices of products to influence a customer’s spending behavior and increase sales volume or revenue. The objective…

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Captive product pricing explained with examples

January 25, 2020 By Hitesh Bhasin Filed Under: Pricing

Captive product pricing

Captive product pricing is used when the value of the main product is very low, but the value of the supporting product, which is necessary…

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11 different Types of pricing and when to use them

January 6, 2021 By Hitesh Bhasin Filed Under: Pricing

Types of pricing and when to use them - 2

The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price.  However, the second most important…

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