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What is a Value Proposition? And How to Write it (with 15 Examples)

October 4, 2020 By Hitesh Bhasin Filed Under: Positioning

Value Proposition

An extraordinary value proposition is a statement that portrays what your business/brand/ company brings to the table for the potential buyers/users. Businesses use value proposition…

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How to achieve Premium Positioning for a brand or a product?

September 27, 2018 By Hitesh Bhasin Filed Under: Positioning

Premium Positioning - 2

One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…

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Odd Even Pricing and its application in Marketing

September 15, 2020 By Hitesh Bhasin Filed Under: Positioning

Odd Even Pricing

Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of…

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Repositioning and why brands might reposition themselves

December 24, 2017 By Hitesh Bhasin Filed Under: Positioning

Repositioning and Brand repositioning

Positioning is the task of ranking yourself in the minds of the consumers. So if the consumer has 10 brands in his mind, and yours is…

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The relation between USP and Value proposition

December 24, 2017 By Hitesh Bhasin Filed Under: Positioning

USP and value proposition

Many a times, readers get confused between value proposition and USP which stands for unique selling proposition. They generally ask the difference between the same….

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Positioning process – Steps involved in Positioning

January 5, 2021 By Hitesh Bhasin Filed Under: Positioning

Positioning process

The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…

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Positioning techniques

February 13, 2018 By Hitesh Bhasin Filed Under: Positioning

Concentrated marketing

Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…

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Effective Positioning

May 4, 2018 By Hitesh Bhasin Filed Under: Positioning

Positioning

According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….

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Positioning

January 5, 2021 By Hitesh Bhasin Filed Under: Positioning

Positioning

Positioning is defined as the act of designing the company’s offering and image to occupy distinctive place in the target market’s mind. A simple example…

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Positioning Strategy For A Brand

May 4, 2023 By Hitesh Bhasin Filed Under: Positioning

Brand positioning

A positioning strategy is a marketing plan that helps you determine your business’s position in the market and how to attract more customers. If a…

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Positioning by celebrity endorsement

December 30, 2017 By Hitesh Bhasin Filed Under: Positioning

This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…

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Customer Value Proposition

May 4, 2023 By Hitesh Bhasin Filed Under: Positioning

Customer value proposition

A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…

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Quick Guide to positioning

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Quick guide to positioning

Positioning is an important strategic consideration for every organization. Positioning falls under the segmentation – targeting and positioning threshold. How do you want your products…

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Positioning by Competition

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

positioning by competition

In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…

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Positioning by Product class

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Positioning by product class

Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…

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Positioning by Cultural symbols

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Positioning by cultural symbols

Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…

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Positioning by Product process

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Positioning by product process

Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at…

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Positioning By Use or Application

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Positioning by use or application

Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…

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Positioning by Product Characteristics

December 31, 2017 By Hitesh Bhasin Filed Under: Positioning

Positioning by product characteristics

Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…

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