An extraordinary value proposition is a statement that portrays what your business/brand/ company brings to the table for the potential buyers/users. Businesses use value proposition…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
Odd Even Pricing and its application in Marketing
Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of…
Repositioning and why brands might reposition themselves
Positioning is the task of ranking yourself in the minds of the consumers. So if the consumer has 10 brands in his mind, and yours is…
The relation between USP and Value proposition
Many a times, readers get confused between value proposition and USP which stands for unique selling proposition. They generally ask the difference between the same….
Positioning process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
Positioning
Positioning is defined as the act of designing the company’s offering and image to occupy distinctive place in the target market’s mind. A simple example…
Positioning Strategy For A Brand
Positioning strategy can be conceived and developed in a variety of ways. It can be derived from the object attributes, competition, application, the types of…
Positioning by celebrity endorsement
This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
Understanding Customer value proposition
Be it the leading brands of the world or small businesses in your locality, they will have one common attribute – They will know what…
Quick Guide to positioning
Positioning is an important strategic consideration for every organization. Positioning falls under the segmentation – targeting and positioning threshold. How do you want your products…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
Positioning by Product process
Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
