A dissertation is a long piece of academic writing based on original research, typically done as a requirement for a doctorate. Dissertations usually consist of…
Dichotomous Question: Definition, Importance and Examples
A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…
Blind Testing: Definition, Types and Examples
What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
Sampling and Sample Design – Types and Steps Involved
Sampling and sample design is an essential factor as it is based on the judgment of the researcher to provide the best information for the objectives…
Questionnaire Design – Overview, Features & Fundamentals
A questionnaire is a powerful research tool that involves a series of relevant questions. The question setter or researcher sets the questions to gather information…
Sources of Data – Types and Ways of Collecting Data
Data is the backbone of any data analysis work which is carried on in the research process. Data analysis and interpretation work purely on the…
What are the Types of Market Research?
Market Research is one of the business strategies used to help the company or the brand research their target audiences and market. It helps them…
7 Steps To Conduct Research Process
Without the research process, experiments are incomplete. Researchers implement the research process in their experiments to conclude. It includes identifying, assessing, and analyzing the information…
Research Methodology – Overview, Types and Methods
Research methodology revolves around a step-by-step method for garnering, analyzing, and processing the collected data. Everything here is according to the research design. It is…
What is Survey Research? Objectives, Sampling Process, Types and Advantages
What is Survey Research? Survey Research is the process of surveying or preparing questions targeted to a group of people to extract a particular field…
Secondary Research – Meaning, Objectives, Process, Pros and Cons
Research is the process of collecting data, analyzing them, and arriving at results or conclusions. A proper research model is designed to conduct studies in…
Sources Of Information | Types of Information Sources
Sources of Information includes all the sources from where you can get hold of information for an effective study. Information is an integral part of the…
Primary Research – Meaning, Process and Advantages
Primary research is a research process where data is collected directly from your target audience with questionnaires and other tools. Primary research does not depend…
Qualitative Data Analysis – Importance & Types
Data is the most crucial part of any study. The data can be intrinsic or extrinsic. It depends on the subject and the mode of…
What are Ethical Considerations in Research?
Ethical consideration is a collection of principles and values that should be followed while doing human affairs. The ethical considerations make sure that no-one acts…
Desk Research: Definition, Importance and Advantages
Research is an integral part of the marketing of every business. The success of a business depends on the acceptability of the product. Research is…
What are Research Limitations and Tips to Organize Them
Limitations are constraints or restrictions. Therefore, research limitations are constraints or restrictions in research which have been put on the method of your study and…
What is a Research Statement and How to Write it
A summary of all the research achievements along with a proposal for future research is called a research statement. Research statement includes both findings as…
What is Research Bias? And How to Minimize it
Bias is a deviation from the truth when collecting data, analyzing the data, interpreting and publishing the data which can you lead to false conclusions….
What is Research Gap? And How to Identify it
The initial step in conducting a study is to identify previously unknown and unexplored parts of research. When you choose such an area, your research…
What is a Research Hypothesis And How to Write it?
A research hypothesis can be defined as a clear, specific and predictive statement that states the possible outcome of a scientific study. The result of…
What are Research Skills? And Why are they Important?
Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
How to Write A Research Paper?
A research paper is an academic writing based on original research featuring analysis as well as interpretation from the author of the research. A research…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
Convenience Sampling | How to analyze a convenience sample?
Convenience sampling is a type of nonprobability sampling technique in which subjects are selected on their convenient access ability as well as proximity to the…
Research Variables – Independent And Dependent Variables
The factors that can be measured and manipulated for any scientific experiment or research are research variables. Any factor which takes on different values can…
Research Ethics – Importance and Principles of Ethics in Research
Ethics are moral principles which should be followed by a person irrespective of time or place. Ethically behaving means doing the right thing at the…
Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
What is Basic Research?
Definition: Basic research is the research conducted to improve scientific research and scientific theories undertaken to improve understanding or for better prediction and is also…
What is Applied Research?
Applied research is the type of research that is used to answer questions that have direct implications and applications in the world. This type of…
7 step Process Of Action Research
Action research is defined as a process of inquiry conducted for and by those who are taking action. The reason for indulging in action research…
What is Product Research?
The type of marketing research which helps with providing information about the required features of a product or a service is called product research. In…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Observation Methods – Definition, Types, Examples, Advantages
Definition The observation method is described as a method to observe and describe the behavior of a subject. As the name suggests, it is a…
Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
