What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…
Delivery Schedule – Definition, Tips and Template
The delivery schedule is the plan for how and when a product will be delivered to the customer. It includes the steps that need to…
Delivery Terms – Definition, Meaning and Benefits
Delivery terms are the conditions under which goods or services are delivered. Delivery terms may include provisions for delivery date, method of delivery, and responsibility…
Direct Channel – Definition, Importance, Types and Benefits Information
What is a Direct Channels? A direct channel is a distribution channel in which there are no intermediaries involved between the manufacturer/ brand and the…
Distribution Network – Definition, Examples and Benefits
What is a Distribution Network? A distribution network is a group of interconnected storage facilities and distribution methods that are used to send goods from…
Distribution Management – Definition, Importance, Types and Factors
What Is Distribution Management? Distribution management is a strategic business process that plans, implements, and controls the efficient movement of goods from point of origin…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Channel Partner – Definition, Benefits and Types
Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…
Channel Design – Definition, Importance, Elements and Types
Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
What is Distributive Bargaining? Importance, Advantages & Example
Distributive bargaining can be defined as a scenario where two or more parties try to divide a fixed resource. The process of distributive bargaining usually…
Distribution: Definition, Role, Types & Examples
Definition of Distribution Distribution is defined as the act of spreading the product throughout the market, as large and wide as possible so that many…
Channel Management – Definition, Steps and Problems
Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties…
Supply Chain Management – Definition, Components, Importance
Definition Supply chain management can be defined as a system that handles the entire production flow of goods and services in the organization. It monitors…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
Material Management: Meaning, Process, Objectives and Role
Material is one of the most essential and basic commodities required to keep running the production process of an organization. The production process comes to…
Material Handling: Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…
What is Transportation Planning? Meaning, Objectives Importance,
Transportation planning is defined as a process for moving goods and human beings and sometimes even animals to their destination. It is referred to as…
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Buffer Stock: Meaning, Methods and Examples
Buffering stock means the excess amount of goods that are used to manage the price fluctuation and unpredictable emergencies which occur in the market. What…
Inbound logistics: How to improve it & the Importance of Inbound logistics
Inbound marketing is defined as the process of transportation of goods, their storage, and dissemination. On the other hand, the goods that are being exported…
Reverse Logistics: Meaning, and Examples of Reverse Logistics
In a normal process, the final destination of a product is its final consumers or distributors. But whenever there is a process included after the…
What is Distribution Center: Role, Advantages, and Disadvantages
Distribution centers or warehouses are generally used to store and segregate the incoming raw materials and intended for further processing. The main role of a…
Safety Stock: Definition, Examples, Disadvantages and How to Calculate it?
Safety stock is defined as the extra stock that is preserved by a business entity to minimize the risk of a shortfall in their existing…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
5 Objectives of Inventory Management
Inventory management, in simple terms, is the process of tracking the stock of various products. This may include finished products manufactured by your company or…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Supplier Evaluation?
The concept of Supplier Evaluation can be defined as the process of assessing and approving the potential line of suppliers of the company through various…
ABC Analysis in Inventory Classification Explained with Examples
Inventory management is a humungous task for all business corporations. For those into manufacturing and retailing, inventory management is a vital business function that determines…
How to Choose Distribution channel in Marketing?
A correct Distribution channel is the backbone of a sales strategy. Without a proper channel, it is unlikely that the brand will be able to…
6 Logistics activities or 6 Functions of logistics in an organization
Logistics is also known as Physical Distribution management. Logistics is an activity carried out by many different companies for the physical distribution of goods. FMCG,…
Distribution Cost: Definition, Importance, Types & Examples
For any company which is involved in distribution, distribution cost is a major bottleneck. There are many different distribution costs which must be taken care…
Types of Channel Structures – Industrial Channel structure & Consumer Channel structure
Whenever designing a distribution channel, there are many factors in consideration. One of them is how close the company is to its target market. The…
Types of Distribution channels – Distribution channel types
When a manufacturing company produces goods, it needs to have a distribution channel in place to ensure the movement of goods from manufacturing to end…
Exclusive Distribution Strategy: Definition, Examples & Advantages
Exclusive distribution, as the name suggests, is a type of distribution where the company ties up exclusively with a distributor. If you have read the…
