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Buyer Persona – Definition, Importance and Tips

February 27, 2022 By Hitesh Bhasin Filed Under: Consumer Behavior

A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…

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Buyer Readiness State – Different Stages Of Buyer Readiness

January 24, 2021 By Hitesh Bhasin Filed Under: Consumer Behavior

Buyer readiness stages - 1

What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…

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Consumer Behavior: Definition, Importance and Types

October 16, 2020 By Hitesh Bhasin Filed Under: Consumer Behavior

Consumer Behavior

Consumer behavior can be defined as the behavior of an individual or a group of people or organizations. It refers to their decision-making behavior and…

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Buyer Remorse – Meaning, Reasons and Prevention

March 8, 2020 By Hitesh Bhasin Filed Under: Consumer Behavior

Buyer Remorse

So you spent some amount of cash on something you THOUGHT you needed — to acknowledge later you could have left it. Well done! You…

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What is Post Purchase Dissonance? Causes of Post Purchase Dissonance

May 29, 2019 By Hitesh Bhasin Filed Under: Consumer Behavior

Post Purchase Dissonance

Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…

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What is Buying Pattern Analysis? Steps of Buying Pattern Analysis

April 29, 2019 By Hitesh Bhasin Filed Under: Consumer Behavior

Buying pattern - 3

What is Buying Pattern Analysis? Buying pattern refers to the consumer’s purchase pattern and can be defined as “the characteristic way in which consumers purchase…

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The importance of consumer buying behavior

September 27, 2018 By Hitesh Bhasin Filed Under: Consumer Behavior

importance of consumer buying behavior - 2

Why do you need to analyse customers and what is the importance of consumer buying behavior? There are many reasons for the same and this…

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5 steps in consumer buying behavior

March 2, 2018 By Hitesh Bhasin Filed Under: Consumer Behavior

Consumer buying behavior post image - 5

A consumer takes decisions based on many criteria. However, the triggers of consumer purchases happen much before the actual purchase itself. This is where marketing…

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How to analyse consumer behavior by asking these 12 simple questions?

September 6, 2018 By Hitesh Bhasin Filed Under: Consumer Behavior

Analyse consumer behavior - 2

Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…

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The Influence of Culture on consumer behavior

February 3, 2020 By Hitesh Bhasin Filed Under: Consumer Behavior

Influence of Culture in Consumer behavior

The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….

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Steps in Consumer Decision Making

December 30, 2017 By Hitesh Bhasin Filed Under: Consumer Behavior

Steps in consumer decision making

The consumer decision making process is the way in which people gather and assess information and make choices among alternative goods, services, organizations, people, places,…

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Personal factors affecting consumer buying behavior

April 19, 2023 By Hitesh Bhasin Filed Under: Consumer Behavior

Personal Factors Affecting Consumer Buying Behavior - New

The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…

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Reference Groups in consumer buying

December 30, 2017 By Hitesh Bhasin Filed Under: Consumer Behavior

The term consumer buying refers to the process of selecting, buying and consuming products for the satisfaction of a customer’s wants. Consumer buying involves various…

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Factors Influencing Consumer Buying Behavior

April 15, 2023 By Hitesh Bhasin Filed Under: Consumer Behavior

5 Factors Influencing Consumer Buying Behavior

When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…

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