A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
Consumer Behavior: Definition, Importance and Types
Consumer behavior can be defined as the behavior of an individual or a group of people or organizations. It refers to their decision-making behavior and…
Buyer Remorse – Meaning, Reasons and Prevention
So you spent some amount of cash on something you THOUGHT you needed — to acknowledge later you could have left it. Well done! You…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
What is Buying Pattern Analysis? Steps of Buying Pattern Analysis
What is Buying Pattern Analysis? Buying pattern refers to the consumer’s purchase pattern and can be defined as “the characteristic way in which consumers purchase…
The importance of consumer buying behavior
Why do you need to analyse customers and what is the importance of consumer buying behavior? There are many reasons for the same and this…
5 steps in consumer buying behavior
A consumer takes decisions based on many criteria. However, the triggers of consumer purchases happen much before the actual purchase itself. This is where marketing…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
The Influence of Culture on consumer behavior
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….
Steps in Consumer Decision Making
The consumer decision making process is the way in which people gather and assess information and make choices among alternative goods, services, organizations, people, places,…
Personal factors affecting consumer buying behavior
Possibly the most challenging concept in marketing is to understand why buyers do what they do (or don’t do). But such knowledge is critical for marketers…
Reference Groups in consumer buying
The term consumer buying refers to the process of selecting, buying and consuming products for the satisfaction of a customer’s wants. Consumer buying involves various…
Factors Affecting Consumer Buying Behavior
Why do we need to learn about consumer buying behavior? The simple answer is that no longer can we take the customers for granted. Consumer…
