Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
What is Branding and How to Use It for your Business?
Branding is a process of creating a name, presence, symbol, or design that gives meaningful existence to a brand, business, company, person, product, or service…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
How To Tell A Brand Story? (With Examples)
People feel a connection when they love your brand, and this connection creates loyalty in customers who invest in your brand. For brand building, most…
Brand Development – Meaning, Steps and Tips
For the sustainable growth of a brand, it is essential to maintain the consistency and relevancy of value, quality, and trust that a brand offers…
Brand Recognition – Definition, Importance and Strategies
Brand recognition is referred to the ability of consumers or target audiences to recognize a specific brand over other existing brands. It enables customers to…
Personal Branding – 10 Ways to Build a Personal Brand
When you opt for personal branding, you tell your audiences who you are, what kinds of values you incorporate, what your unique identities are, and…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit…
What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
Employer branding is defined as a process that manages the reputation of an employer amongst stakeholders, employees, and job-seekers. It includes influencing outward forces to…
Brand Strategy – Steps, Components and Why it is Important for Business
Do you know how big brands across the world make a particular image for themselves in the mind and soul of their customers? The brand…
13 Types of Branding and the Benefits of Branding Explained
Branding is the process involved in creating a specific and unique identity, name, and image of the company or the product in the market and…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
Brand Design – Definition, Importance, Examples and Process
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Brand Equity Definition and Importance
Brand Equity is defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized…
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
Brand Management – Definition, Process, Examples and Softwares
Definition: Brand management is a branding process responsible for identifying a brand’s core value and managing it in a manner that the brand value is…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is a Brand Statement? and 5 Brand Statement Examples
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries…
What is Brand Strength? 4 Factors that Build Brand Strength
Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
