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Hierarchy of Effects – Overview, How It Works and Stages

July 11, 2022 By Hitesh Bhasin Filed Under: Advertising

What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…

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Broadcast Media – Meaning, Importance, Types and Features

March 14, 2023 By Hitesh Bhasin Filed Under: Advertising

Broadcast Media

Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…

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Media Buying – Definition, Importance, Stages and Tips

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Media Buying

Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…

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50 Free Advertising Tips and Ideas for Small Businesses

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Free Advertising

Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…

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Promotional Videos – Meaning, Importance, Types and Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Promotional Videos

Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…

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Advertising Message – Definition, Meaning, Importance and Components

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Message

What is an Advertising Message? An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its…

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An Ultimate Guide to Banner Advertising With Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Banner Advertising.

What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…

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The Ultimate Guide to Podcast Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Podcast Advertising

New online advertising techniques are changing the ways through which businesses and entrepreneurs feature their products and services. Podcast Advertising is one such technique that…

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5 M’s of Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

5 m's of Advertising

5 m’s of advertising includes Mission, Money, Message, Media, and Measurement. These five m’s of advertising serve different purposes like Mission is associated with advertising…

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Top 25 Advertising Slogans & Brand Taglines

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Slogan

The advertising slogan is a phrase or a word in a promotional campaign that can define the core idea of a service or product and…

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What is Video Advertising? Definition, Types and Trends

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Video Advertising

What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…

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What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Direct Mail Advertising

Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…

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History of Advertising: Definition and Complete Timeline

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

History of Advertising

Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…

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Media Strategy: Meaning, Elements and Types

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Media Strategy

What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…

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11 Creative Coca Cola Advertising Examples and Popular Campaigns

March 9, 2021 By Hitesh Bhasin Filed Under: Advertising

Coca-Cola Advertising

Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…

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Billboard Advertising – Concept, Advantages, Types, Cost, Tips

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Billboards Advertising Cost

Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…

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Public Service Advertising | Meaning and Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Public service advertising

When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…

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What is Advertising Effectiveness and How to Measure it?

November 29, 2022 By Hitesh Bhasin Filed Under: Advertising

Advertising effectiveness

What is Advertising Effectiveness? Advertising effectivness is a measure of the performance of an advertising campaign or marketing campaigns and whether the advertisement effectively matched…

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Creative Advertising – Definition, Ideas and Campaigns

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Creative advertising

Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…

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15 Popular Advertising Examples and Creative Campaigns

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Examples

If you love marketing, then for sure you will love these Advertising examples that we present in the following article. We have taken some top…

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An Overview of Apple Advertising | Advertisements strategies of Apple

August 30, 2020 By Hitesh Bhasin Filed Under: Advertising

Apple Advertising

Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…

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Nike Advertising | Techniques used by Nike in Advertising

August 29, 2020 By Hitesh Bhasin Filed Under: Advertising

Nike advertising

A company is established to deliver the right quality products or offer reliable services to the clients. In expanding the reach and influence of the…

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What is Programmatic Advertising? Importance and Types

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Programmatic advertising

Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…

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Informative Advertising Vs Persuasive Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Informative Advertising Vs Persuasive Advertising

In any business, marketing and advertising are of the utmost importance. It helps you take the product or the service to the heads and hearts…

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Deceptive Advertising | Penalties for Deceptive Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Deceptive advertising

Deceptive Advertising is said to be used when an advertiser uses any false, bogus, or misleading advertising statement. As per the United States Federal Trade…

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Comparative Advertising | Tips and Examples

July 8, 2022 By Hitesh Bhasin Filed Under: Advertising

Comparative advertising

When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…

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Advertising Ethics – Principles and Tips

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Ethics in Advertising

Definition – Advertising ethics is the way in which a company or a brand conducts itself and communicates with customers or buyers by following set…

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Advertising Techniques – Visual, Online and Television Techniques

February 25, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Techniques

An advertiser can use various advertising techniques to create attraction and desire in their viewers. Such techniques are used by all types of businesses be…

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Targeted Advertising – Types and Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Targeted Advertising

Targeted advertising is one of the most result-driven advertising practices utilized by advertisers, marketers, and business owners. It is used to display online ads to…

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Advertising Campaigns – Elements, Types and Best Campaign Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Elements of Advertising campaigns

A series of Advertisement messages which have a single idea or a message or a theme is called an advertising campaign. The sole purpose is…

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Image Advertising – Meaning, Benefits, Objectives, Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Image Advertising

Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…

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Advertising Strategy in Marketing – Definition and Types

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising strategy

If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…

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Media Planning – Definition, Forms, Importance, Process and Benefits

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

What is Media Planning

Media planning is the process of identifying and selecting media outlets like television, newspapers, radio, magazines, etc., on which paid advertisements can be done. The…

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Rate Card – Meaning, Definition, Terms, Advantages

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

What is Rate Card

Definition The rate card is a card showing the rates and is a document that contains descriptions about the price for the placement options listed…

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Outdoor Advertising – Definition, Importance, Types and Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

What is Outdoor Advertising

Outdoor Advertising Definition Outdoor advertising is when a business runs an advertising campaign in specific geographic locations that reaches the prospects and potential consumers when…

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Advertising Appeals – Definition and 15 Types of Appeal in Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Appeal

Definition Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can…

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Advertising Media – Definition, Importance, Types and Methods

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Media

What is Advertising Media? Advertising media is the medium through which an advertisement is delivered to the public. It carries messages, stories or points regarding…

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Who is Media Buyer? Role of Media Buyer Explained

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Media buyer

A media buyer is a person who places and negotiates the price of all the ads on different media. This media can be television, print,…

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Difference between Advertising and publicity – Advantages & Disadvantages

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Features of advertising - 1

There has always been confusion between the usage of words advertising and publicity. But there are significant differences between both of these terms. The advertising…

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15 Features of Advertising

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Top 11 Important Features of Advertising

Advertising is a paid form of communication that is used for the non-personal presentation of information that helps the general public or target audience to…

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