What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Promotional Videos – Meaning, Importance, Types and Examples
Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
The Ultimate Guide to Podcast Advertising
New online advertising techniques are changing the ways through which businesses and entrepreneurs feature their products and services. Podcast Advertising is one such technique that…
5 M’s of Advertising
5 m’s of advertising includes Mission, Money, Message, Media, and Measurement. These five m’s of advertising serve different purposes like Mission is associated with advertising…
Top 25 Advertising Slogans & Brand Taglines
The advertising slogan is a phrase or a word in a promotional campaign that can define the core idea of a service or product and…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
History of Advertising: Definition and Complete Timeline
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
What is Advertising Effectiveness and How to Measure it?
What is Advertising Effectiveness? Advertising effectivness is a measure of the performance of an advertising campaign or marketing campaigns and whether the advertisement effectively matched…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
15 Popular Advertising Examples and Creative Campaigns
If you love marketing, then for sure you will love these Advertising examples that we present in the following article. We have taken some top…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
Nike Advertising | Techniques used by Nike in Advertising
A company is established to deliver the right quality products or offer reliable services to the clients. In expanding the reach and influence of the…
What is Programmatic Advertising? Importance and Types
Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
Informative Advertising Vs Persuasive Advertising
In any business, marketing and advertising are of the utmost importance. It helps you take the product or the service to the heads and hearts…
Deceptive Advertising | Penalties for Deceptive Advertising
Deceptive Advertising is said to be used when an advertiser uses any false, bogus, or misleading advertising statement. As per the United States Federal Trade…
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
Advertising Ethics – Principles and Tips
Definition – Advertising ethics is the way in which a company or a brand conducts itself and communicates with customers or buyers by following set…
Advertising Techniques – Visual, Online and Television Techniques
An advertiser can use various advertising techniques to create attraction and desire in their viewers. Such techniques are used by all types of businesses be…
False Advertising – Definition, Types, Laws and Examples
What is False Advertising? False advertising is a type of advertising that is deceptive or untrue because it includes misleading information or claims to deceive…
Targeted Advertising – Types and Examples
Targeted advertising is one of the most result-driven advertising practices utilized by advertisers, marketers, and business owners. It is used to display online ads to…
Advertising Campaigns – Elements, Types and Best Campaign Examples
A series of Advertisement messages which have a single idea or a message or a theme is called an advertising campaign. The sole purpose is…
Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…
Advertising Strategy in Marketing – Definition and Types
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Media Planning – Definition, Forms, Importance, Process and Benefits
Media planning is the process of identifying and selecting media outlets like television, newspapers, radio, magazines, etc., on which paid advertisements can be done. The…
Rate Card – Meaning, Definition, Terms, Advantages
Definition The rate card is a card showing the rates and is a document that contains descriptions about the price for the placement options listed…
Outdoor Advertising – Definition, Importance, Types and Examples
Outdoor Advertising Definition Outdoor advertising is when a business runs an advertising campaign in specific geographic locations that reaches the prospects and potential consumers when…
Advertising Appeals – Definition and 15 Types of Appeal in Advertising
Definition Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can…
Advertising Media – Definition, Importance, Types and Methods
What is Advertising Media? Advertising media is the medium through which an advertisement is delivered to the public. It carries messages, stories or points regarding…
Who is Media Buyer? Role of Media Buyer Explained
A media buyer is a person who places and negotiates the price of all the ads on different media. This media can be television, print,…
Difference between Advertising and publicity – Advantages & Disadvantages
There has always been confusion between the usage of words advertising and publicity. But there are significant differences between both of these terms. The advertising…
