Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime…
SWOT Analysis of Godrej Consumer Products Limited
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care…
Internal Branding – Definition, Importance, Strategy and Benefits
Internal branding is making the employees know about the brand precisely, especially the company goals and external branding. In other words, it is the meeting…
Marketing Mix of Ariel and 4Ps (Updated 2025)
The Marketing mix of Ariel analyses the 4Ps of Ariel, including the Product, Price, Place, and Promotions. Ariel is a laundry detergent product under the…
SWOT Analysis of Sony Ericsson
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony…
What is Sustainable Competitive Advantage? Definition & Example Strategies
In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…
Adaptation Level Theory
Adaption level theory, also known as AL Theory is a Psychological concept which explains that the basis of an individual’s judgment on a stimulus depends…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
Achievement Motivation Theory
The Achievement motivation theory relates personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. Achievement Motivation…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
What is Relationship Marketing? Definition, Types and Examples
What is Relationship Marketing? Definition: Relationship Marketing is a subset of Customer relationship management and focuses on building long-term meaningful relationships with customers rather then…
What is Absorptive Capacity? Definition & Explanation
Absorptive capacity is an important concept for business owners in many industries. It refers to the ability of an organization to recognize and absorb new…
Selective attention & importance of capturing customer’s attention in marketing
Most people would get the logic of selective attention through a simple example. You are going through a boring lecture on finance, and a hot…
Marketing Mix Cafe Coffee Day (CCD) and 7Ps (Updated 2025)
The Marketing mix of Cafe Coffee Day analyses the 7Ps of Cafe Coffee Day which includes the Product, Price, Place, Promotion, people, physical evidence and…
Service Marketing Mix – 7 P’s of marketing
What is Service Marketing Mix? The service marketing mix is also known as an extended marketing mix and is an integral part of a service…
