What is Employee Turnover Rate? Employee turnover rate is the rate at which employees leave an organization. A high Employee turnover rate can be a…
Who is an Employer? Duties & Responsibilities
Who is an Employer? An employer is a person or organization that hires employees. Employers may be businesses, governments, non-profit organizations, or individuals. An Employer…
Employment: Definition and Meaning in Human Resources
What is Employment? Employment is a connection between two parties, often based on a contract for which work will be paid, in which one party…
Top 10 Largest United States Companies in 2025
In this article, we discuss the largest companies in the United States in 2023. We have done extensive research to get the revenue and Market…
What is Employment Status?
What Is Employment Status? Employment status is the legal classification of a worker which determines their rights and obligations in employment law. The main types…
Employment Verification Letter (With Sample)
What is an Employment Verification Letter? An Employment Verification Letter is a document that confirms an individual’s employment status with a current or former employer….
Corporate-Level Strategy: Definition, Types & Characteristics
What is Corporate-Level Strategy? Corporate-level strategy creates shareholder value through growth and profitability and gives overall direction to the business. Corporate-level strategy is the highest level…
The Five Brand Pillars: Examples and How to Build one?
What are Brand Pillars? Brand pillars are the core values that guide and inform a brand’s identity. They provide a foundation for all of the…
Leveraging Secondary Brand Associations to Build Brand Equity
Leveraging secondary brand associations is a way of associating with another entity or brand to help you build brand equity, expand into new markets, and…
Brand Mascots: Definition, Benefits, Tips and Examples
What is a Brand Mascot? A Brand Mascot is a character that is used to represent a company or product. Brand mascots can be human,…
Brand Packaging: Definition, Steps, Usage & Examples
What is Brand Packaging? Brand packaging is the process of creating and designing the packaging for a brand that includes branding elements such as a…
Brand Hierarchy: Definition, Types, Models and Examples
What Is Brand Hierarchy? Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and…
The Brand Value Chain
What is a Brand Value Chain? A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within…
How to Manage Brand Equity?
What is Brand Equity? Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer…
The 12 Brand Archetypes Explained with Examples
What are brand archetypes? Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By…
