Diageo is a multinational alcoholic beverage company headquartered in London, United Kingdom. The company has a diverse portfolio of world-renowned brands, including Johnnie Walker, Guinness, Smirnoff, Captain Morgan, and Baileys. With a history dating back to 1700, Diageo has become one of the giant spirits, beer, and wine producers, operating in over 180 countries worldwide. In this article, we discuss the Top Diageo Competitors & Alternatives.
In addition to its own strategy and impressive portfolio, Diageo is also committed to responsible drinking and sustainable business practices. The company’s initiatives to reduce environmental impact and promote diversity and inclusion have been recognized by various organizations. Diageo’s commitment to positively impacting the communities in which it operates has also earned it a reputable name in the industry sector.
- Product Type: Beer, wine, and spirits.
- Industry: Alcoholic beverages.
- Founded Date: 1997.
- Founders: Jess McMahon and Toots Mondt.
- Headquarters: North-West London, UK.
- Area Served: Worldwide.
- Revenue: $24.8 billion in 2023
Table of Contents
The top Diageo competitors are
1. Pernod Ricard
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1975
- Founders: Paul Ricard
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Alexandre Ricard
Pernod Ricard is a well-known spirits and wine company with an extensive portfolio that includes popular brands like Absolut Vodka, Jameson Irish Whiskey, and Chivas Regal. They have a robust global presence and are known for their expertise in crafting high-quality alcoholic beverages.
2. Bacardi
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1862
- Founders: Facundo Bacardi Massó
- Headquarters: Hamilton, Bermuda
- Area Served: Worldwide
- Current CEO: Mahesh Madhavan
Bacardi is a renowned spirits company recognized for its iconic Bacardi rum brand. Founded in 1862, Bacardi has a rich history and is highly regarded for its craftsmanship and passion for creating exceptional rum and other spirits.
3. Beam Suntory
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 2014
- Founders: Suntory Holdings Limited and Beam Inc.
- Headquarters: Chicago, Illinois, United States
- Area Served: Worldwide
- Current CEO: Albert Baladi
Beam Suntory is a leading global spirits company known for its impressive array of brands, including Jim Beam bourbon, Maker’s Mark, and Yamazaki Japanese whisky. With a focus on craftsmanship and innovation, Beam Suntory offers a diverse selection of premium spirits that consumers enjoy worldwide.
4. Brown-Forman
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1870
- Founders: George Garvin Brown
- Headquarters: Louisville, Kentucky, United States
- Area Served: Worldwide
- Current CEO: Lawson Whiting
Brown-Forman is a well-established spirits and wine company with a strong portfolio, including Jack Daniel’s Tennessee Whiskey, Woodford Reserve, and Finlandia vodka. Known for their commitment to quality and craftsmanship, Brown-Forman has a loyal customer and employee base.
5. Anheuser-Busch InBev
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 2008
- Founders: AmBev and Interbrew
- Headquarters: Leuven, Belgium
- Area Served: Worldwide
- Current CEO: Michel Doukeris
Anheuser-Busch InBev is the largest brewing company globally and produces a wide range of popular beer brands, including Budweiser, Stella Artois, and Corona. They have a significant presence in numerous markets and are known for their beer production and marketing strategy innovation.
6. Constellation Brands
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1945
- Founders: Marvin Sands
- Headquarters: Victor, New York, United States
- Area Served: Worldwide
- Current CEO: Bill Newlands
Constellation Brands is a leading producer and marketer of beer, wine, and spirits, including well-known brands such as Corona, Modelo, and Svedka vodka. They have a diverse portfolio that caters to various consumer preferences and is highly regarded in the alcoholic beverage industry.
7. Sazerac Company
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1850
- Founders: Thomas H. Handy
- Headquarters: Metairie, Louisiana, United States
- Area Served: Worldwide
- Current CEO: Mark Brown
The Sazerac Company is a family-owned company that produces and markets distilled spirits. They offer a range of spirits, including whiskey, rum, and vodka, and their portfolio includes several famous brands, such as Buffalo Trace bourbon and Fireball cinnamon whiskey.
8. Remy Cointreau
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1724
- Founders: Rémy Martin
- Headquarters: Cognac, France
- Area Served: Worldwide
- Current CEO: Eric Vallat
Remy Cointreau is a global luxury spirits company known for its premium brands, including Remy Martin cognac, Cointreau liqueur, and Mount Gay rum. They have a rich heritage, and their employees are renowned for their commitment to craftsmanship and quality.
9. Campari Group
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1860
- Founders: Gaspare Campari
- Headquarters: Milan, Italy
- Area Served: Worldwide
- Current CEO: Bob Kunze-Concewitz
Campari Group is an Italian beverage company specializing in producing and marketing spirits, wines, and soft drinks. They offer various brands, including Campari liqueur, Aperol, and Skyy vodka. Known for their iconic Campari brand, they have a solid global presence.
10. William Grant & Sons
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1887
- Founders: William Grant
- Headquarters: Dufftown, Scotland, United Kingdom
- Area Served: Worldwide
- Current CEO: Simon Hunt
William Grant & Sons is a family-owned, independent spirits company that focuses on producing premium Scotch whiskies, such as Glenfiddich and The Balvenie. With a dedication to traditional craftsmanship and innovation, they have gained recognition as a leading player and producer in the whisky industry.
11. Heineken
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1864
- Founders: Gerard Adriaan Heineken
- Headquarters: Amsterdam, Netherlands
- Area Served: Worldwide
- Current CEO: Dolf van den Brink
Heineken is a renowned Dutch brewing company known for its flagship beer brand, Heineken. Their vast portfolio includes other popular beer brands like Amstel and Desperados. Heineken is recognized for its quality, global brand, and sales presence.
12. ThaiBev
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 2003
- Founders: Charoen Sirivadhanabhakdi
- Headquarters: Bangkok, Thailand
- Area Served: Worldwide
- Current CEO: Thapana Sirivadhanabhakdi
Thai Beverage Public Company Limited, commonly known as ThaiBev, is a leading beverage company headquartered in Thailand. Their diverse product range includes beer, spirits, and non-alcoholic beverages. ThaiBev’s portfolio includes well-known brands like Chang beer and Mekhong Thai rum.
13. Suntory
- Product Type: Alcoholic Beverages
- Industry: Beverage Industry
- Founded Date: 1899
- Founders: Shinjiro Torii
- Headquarters: Tokyo, Japan
- Area Served: Worldwide
- Current CEO: Takeshi Niinami
Suntory is a Japanese brewing and distilling company with many alcoholic and non-alcoholic beverage offerings. They produce popular brands like Yamazaki whisky, Hibiki whisky, and Suntory Roku gin. Suntory is known for its dedication to craftsmanship and innovation in the spirits industry.
14. The Edrington Group
- Product Type: Alcoholic beverages
- Industry: Distilled spirits
- Founded Date: 1861
- Founders: William Robertson and John Baxter
- Headquarters: Glasgow, Scotland
- Area Served: Worldwide
- Current CEO: Scott McCroskie
The Edrington Group is a Scottish spirits company that produces premium Scotch whiskies. They own renowned brands like The Macallan, Highland Park, and Famous Grouse. The Edrington Group is esteemed for its quality whiskies and traditional production methods.
15. Mast-Jägermeister
- Product Type: Alcoholic beverages
- Industry: Distilled spirits
- Founded Date: 1934
- Founders: Curt Mast
- Headquarters: Wolfenbüttel, Germany
- Area Served: Worldwide
- Current CEO: Michael Volke
Mast-Jägermeister is a German liqueur company and the creators of the world-famous Jägermeister herbal liqueur. Jägermeister is renowned for its unique blend of 56 herbs and spices and is popular among consumers worldwide.
16. Proximo Spirits
- Product Type: Alcoholic beverages
- Industry: Distilled spirits
- Founded Date: 2007
- Founders: The Beckmann family
- Headquarters: Jersey City, New Jersey, United States
- Area Served: Worldwide
- Current CEO: Michael Keyes
Proximo Spirits is a spirits company based in the United States that offers a diverse range of products, including tequila, whiskey, and vodka. They are known for their brands, like Jose Cuervo tequila, Bushmills Irish whiskey, and 1800 Tequila.
17. Molson Coors
- Product Type: Alcoholic beverages
- Industry: Brewing
- Founded Date: 1786
- Founders: John Molson
- Headquarters: Chicago, Illinois, United States
- Area Served: Worldwide
- Current CEO: Gavin Hattersley
Molson Coors is a multinational brewing company that produces various beers, including popular brands like Coors, Molson Canadian, and Blue Moon. They have a strong presence in both the American and Canadian beer markets.
18. Grupo Modelo (part of Anheuser-Busch InBev)
- Product Type: Alcoholic beverages
- Industry: Brewing
- Founded Date: 1925
- Founders: Pablo Diez Fernandez and Jose Calderon
- Headquarters: Mexico City, Mexico
- Area Served: Worldwide
Grupo Modelo is a Mexican brewery and a subsidiary of Anheuser-Busch InBev. They produce well-known beer brands such as Corona, Modelo, and Pacifico, which have gained recognition and popularity worldwide.
19. Kirin Holdings
- Product Type: Alcoholic beverages
- Industry: Brewing
- Founded Date: 1907
- Founders: Iwasaki family
- Headquarters: Tokyo, Japan
- Area Served: Worldwide
- Current CEO: Yoshinori Isozaki
Kirin Holdings is a Japanese beverage company with a diverse portfolio that includes beer, distilled beverages, soft drinks, and dairy products. They produce Kirin beer, a famous brand in Japan, and have expanded their own sales presence internationally.
20. Carlsberg Group
- Product Type: Alcoholic beverages
- Industry: Beverages
- Founded Date: 1847
- Founders: J.C. Jacobsen
- Headquarters: Copenhagen, Denmark
- Area Served: Worldwide
- Current CEO: Cees ‘t Hart
Carlsberg Group is a Danish brewing company and a significant player in the global beer market. They produce a range of beer brands, including Carlsberg, Tuborg, and Kronenbourg 1664. Carlsberg is known for its commitment to quality and innovation in brewing.
21. The Wine Group
- Product Type: Wine
- Industry: Beverages
- Founded Date: 1981
- Founders: Franzia family
- Headquarters: Livermore, California, United States
- Area Served: Worldwide
- Current CEO: Brian Vos
The Wine Group is one of the largest wine producer companies in the world, with a broad portfolio that includes popular wine brands like Franzia, Cupcake Vineyards, and Chloe Wine Collection. They offer a variety of wines catering to different tastes and preferences.
22. Treasury Wine Estates
- Product Type: Wine
- Industry: Beverages
- Founded Date: 2011
- Founders: Demerger from Foster’s Group
- Headquarters: Melbourne, Australia
- Area Served: Worldwide
- Current CEO: Tim Ford
Treasury Wine Estates is a global wine company that produces and markets premium wines, including brands like Penfolds, Beringer, and Lindeman’s. They have vineyard operations in several wine regions, offering a diverse selection of high-quality wines.
23. Luxco
- Product Type: Alcoholic beverages
- Industry: Beverages
- Founded Date: 1958
- Founders: Paul A. Lux and David Sherman
- Headquarters: St. Louis, Missouri, United States
- Area Served: Worldwide
- Current CEO: Donn Lux
Luxco is a leading producer, importer, and marketer of spirits, wines, and liqueurs. They offer a diverse portfolio, including well-known brands such as Ezra Brooks bourbon, El Mayor tequila, and Pearl vodka. Luxco’s brands cater to different tastes and are enjoyed by consumers worldwide.
24. Ambev (part of Anheuser-Busch InBev)
- Product Type: Alcoholic beverages
- Industry: Beverages
- Founded Date: 1999
- Founders: Merger of Brahma and Antarctica
- Headquarters: São Paulo, Brazil
- Area Served: Worldwide
- Current CEO: Jean Jereissati
Ambev is a Brazilian brewing company and a subsidiary of Anheuser-Busch InBev. They are one of the world’s largest brewers and produce beer brands, including Skol, Brahma, and Antarctica, which are popular in Brazil and other markets.
25. PepsiCo
- Product Type: Beverages, snacks, and food
- Industry: Food and Beverage
- Founded Date: 1965
- Founders: Donald M. Kendall, Herman W. Lay
- Headquarters: Harrison, New York, United States
- Area Served: Worldwide
- Current CEO: Ramon Laguarta
PepsiCo is a multinational food and beverage company that offers a wide range of products, including carbonated soft drinks, snacks, juices, and more. They are known for iconic brands like Pepsi, Mountain Dew, Lay’s, and Gatorade.
26. Coca-Cola
- Product Type: Beverages
- Industry: Food and Beverage
- Founded Date: 1886
- Founders: John Pemberton
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: James Quincey
The Coca-Cola Company is a global beverage company that produces and markets a diverse range of non-alcoholic beverages. Their portfolio includes iconic brands like Coca-Cola, Sprite, Fanta, and Dasani Water. Coca-Cola is recognized worldwide for its refreshing beverages.
27. Keurig Dr Pepper
- Product Type: Beverages
- Industry: Food and Beverage
- Founded Date: 2018 (merger of Keurig Green Mountain and Dr Pepper Snapple Group)
- Founders: Robert Stiller, John Sylvan, Charles H. Olcott, Morrison L. Sawyer
- Headquarters: Burlington, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Bob Gamgort
Keurig Dr Pepper is a leading beverage company that offers various beverages, including coffee, tea, juice, and soft drinks. They are known for their Keurig brewing system and own popular brands like Dr Pepper, Snapple, Green Mountain Coffee, and 7UP.
28. Mondelez International
- Product Type: Snacks and food
- Industry: Food and Beverage
- Founded Date: 2012 (spin-off from Kraft Foods)
- Founders: James L. Kraft
- Headquarters: Chicago, Illinois, United States
- Area Served: Worldwide
- Current CEO: Dirk Van de Put
Mondelez International is a multinational food and beverage company specializing in snacks, confectionery, and beverages. Their well-known brands include Oreo cookies, Cadbury chocolates, Toblerone, and Trident gum.
29. Altria Group
- Product Type: Tobacco
- Industry: Tobacco
- Founded Date: 1985 (renamed from Philip Morris Companies Inc.)
- Founders: Philip Morris
- Headquarters: Richmond, Virginia, United States
- Area Served: Worldwide
- Current CEO: Billy Gifford
Altria Group is a company that owns several tobacco brands, including Marlboro, Copenhagen, and Skoal. They are committed to responsibly producing and marketing tobacco products and have a significant presence in the tobacco industry.
30. British American Tobacco
- Product Type: Tobacco
- Industry: Tobacco
- Founded Date: 1902
- Founders: James Buchanan Duke
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: Jack Bowles
British American Tobacco is a global company with a diverse portfolio of tobacco brands, including Dunhill, Lucky Strike, and Pall Mall. They operate in multiple markets, and their employees are recognized for their expertise in every sector of the tobacco industry.
These were all the competitors of Diageo. If you know any other competitors, please write in the comments below.
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