Bayerische Motoren Werke AG commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.It also owns and produces Mini cars, and is…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing strategy of Flipkart – Flipkart strategy analysis
Leading E-commerce giant of India, Flipkart have 75 million registered users who had helped the company to achieve 5 billion dollar GMV (Gross merchandise value)…
Marketing Strategy of Apple Inc – Apple Marketing Strategy
Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a…
Marketing strategy of Abercrombie and Fitch
Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as…
Marketing Strategy of Aquaguard – Aquaguard marketing strategy
Segmentation targeting and positioning in the Marketing strategy of Aquaguard. “Aquaguard has a clear segmentation of people who want clean water. This is more of…
Marketing strategy of Dell – Dell marketing strategy
From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology…
Marketing Strategy of Audi – Audi marketing strategy
Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. In addition, the sales subsidiaries of the…
Marketing strategy of Dabur – Dabur marketing strategy
The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.” – V.C. Burman Dabur…
Marketing Strategy of Axis Bank
The 3rd largest private sector bank of India is Axis Bank which was previously known as UTI bank. UTI bank changed its name to Axis…
Marketing Strategy of Zara – Zara Marketing Strategy
Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of…
Marketing Strategy of Colgate – Colgate Marketing Strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
Marketing strategy of Amazon – Amazon marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
Marketing Strategy of Adidas
Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
