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Home » Competitors » Top 28 ASDA Competitors & Alternatives in 2024

Top 28 ASDA Competitors & Alternatives in 2025

November 29, 2024 | By Hitesh Bhasin | Filed Under: Competitors

ASDA is a British supermarket chain that sells groceries, clothing, and general merchandise. Also known as Asda Stores Ltd, it is one of the largest grocery retailers in the United Kingdom. In this article, we discuss the top ASDA Competitors and Alternatives.

The company was founded in 1949 and is now owned by Walmart, which acquired a majority stake in 1999. ASDA stores operates over 600 stores nationwide, offering a wide range of products, including groceries, clothing, homeware, electronics, and more.

ASDA prides itself on offering its customers quality products at affordable prices. The company is strongly committed to sustainability, reducing waste, energy use, and carbon emissions. ASDA also offers click-and-collect, home delivery, and financial services. The ASDA supermarket competes against other major UK supermarkets such as Tesco, Sainsbury’s, Morrisons, and Aldi with its broad range of products and services.

  • Product Type: Groceries, clothing, and general merchandise.
  • Industry: Retail.
  • Founded Date: 1949.
  • Founders: The Asquith family and Associated Dairies company of Yorkshire.
  • Headquarters: Leeds, England.
  • Area Served: United Kingdom.
  • Current CEO: Roger Burnley.

Table of Contents

  • The top ASDA competitors are
  • 1. Tesco
  • 2. Sainsbury’s
  • 3. Morrisons
  • 4. Aldi
  • 5. Lidl
  • 6. Waitrose
  • 7. Ocado
  • 8. Iceland
  • 9. Co-op Food
  • 10. Marks & Spencer
  • 11. Amazon Fresh
  • 12. SPAR
  • 13. B&M
  • 14. Poundland
  • 15. Booths
  • 16. Nisa
  • 17. Farmfoods
  • 18. Heron Foods
  • 19. One Stop
  • 20. Costco
  • 21. Deliveroo
  • 22. Eat
  • 23. Gorillas
  • 24. Zapp
  • 25. Getir
  • 26. Weezy
  • 27. Dija
  • 28. Farmdrop

The top ASDA competitors are

1. Tesco

Tesco

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1919
  • Founders: Jack Cohen
  • Headquarters: Welwyn Garden City, England
  • Area Served: Worldwide
  • Current CEO: Ken Murphy

Tesco is a popular British supermarket chain that offers a wide range of grocery products, household items, and general merchandise. With locations throughout the UK, Tesco is known for its competitive prices and diverse product selection. The brand focuses on providing customers convenience, quality, and value, offering budget-friendly options and premium products. Tesco also operates an online shopping platform, making it convenient for customers to order groceries and deliver them directly to their doorsteps.

2. Sainsbury’s

Sainsbury’s

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1869
  • Founders: John James Sainsbury, Mary Ann Sainsbury
  • Headquarters: London, England
  • Area Served: United Kingdom
  • Current CEO: Simon Roberts

Sainsbury’s is a well-known retail brand that operates supermarkets, convenience stores, and online grocery services. With a strong market presence in the UK, Sainsbury’s offers a broad range of food and non-food products, catering to different customer preferences and budgets. The brand is committed to providing quality and affordable groceries, prioritizing customer satisfaction. Sainsbury’s also offers a loyalty program called Nectar, where customers can earn points on their purchases and redeem them for rewards.

3. Morrisons

Morrisons

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1899
  • Founders: William Morrison
  • Headquarters: Bradford, England
  • Area Served: United Kingdom
  • Current CEO: Neal Austin

Morrisons is a leading supermarket chain business that focuses on providing fresh and affordable groceries to customers across the UK. With a wide range of products, including fresh produce, meat, dairy, and household items, Morrisons aims to meet the everyday needs of its customers. The brand is known for its high-quality, own-brand products and partnerships with local suppliers to support British farmers and producers. Morrisons also offers convenient online shopping and home delivery services for added convenience.

4. Aldi

Aldi

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1946
  • Founders: Karl Albrecht, Theo Albrecht
  • Headquarters: Essen, Germany
  • Area Served: Worldwide
  • Current CEO: Marc Heußinger

Aldi is a well-established discount supermarket brand that operates globally, including in the UK. Known for its low prices and no-frills approach, Aldi offers a limited range of products, focusing on essential grocery items. The brand is committed to providing value for money, focusing on efficiency and cost savings. Aldi also offers a variety of own-brand products and has gained a reputation for its “Specialbuys” promotions, featuring limited-time products at affordable prices.

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5. Lidl

Lidl

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1930
  • Founders: Josef Schwarz
  • Headquarters: Neckarsulm, Germany
  • Area Served: Worldwide
  • Current CEO: Ignazio Paternò

Lidl is another prominent discount supermarket brand that aims to offer quality groceries at low prices. With a focus on efficiency and cost-saving measures, Lidl provides customers with affordable options across multiple categories, including fresh produce, pantry staples, and household goods. The brand also offers weekly promotions on selected items, making it an attractive choice for budget-conscious shoppers. Lidl prioritizes simplicity and value while maintaining a commitment to quality and customer satisfaction.

6. Waitrose

Waitrose

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1904
  • Founders: Wallace Waite, Arthur Rose
  • Headquarters: Bracknell, England
  • Area Served: United Kingdom
  • Current CEO: James Bailey

Waitrose is a renowned supermarket brand that focuses on quality and sustainability. With a reputation for offering premium products, Waitrose caters to customers looking for high-quality groceries and specialty items. The brand prides itself on sourcing locally and ethically, supporting British farmers and sustainable practices. Waitrose also offers a range of organic and free-range products and a variety of specialty food options. The brand operates traditional supermarkets, convenience stores, and an online delivery service.

7. Ocado

Ocado

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 2000
  • Founders: Tim Steiner, Jason Gissing, Jonathan Faiman
  • Headquarters: Hatfield, England
  • Area Served: United Kingdom
  • Current CEO: Tim Steiner

Ocado is an online-only grocery retailer in the UK specializing in home delivery. As a pioneer in the online grocery and supermarket industry, Ocado focuses on providing convenience and a wide range of products to its customers. The brand partners with various supermarket chains to offer an extensive selection, from fresh produce to household essentials. Ocado is known for its efficient delivery service and customer-friendly website, making it easy for customers to shop from their homes.

8. Iceland

Iceland

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1970
  • Founders: Malcolm Walker
  • Headquarters: Deeside, Wales
  • Area Served: United Kingdom
  • Current CEO: Richard Walker

Iceland is a popular frozen food specialist retailer in the UK, offering a diverse range of frozen products at competitive prices. With an emphasis on quality and convenience, Iceland provides customers with a wide selection of frozen foods, including ready meals, desserts, and party snacks. The brand also offers fresh produce and everyday grocery items, catering to different customer needs. Iceland is known for its value for money and has gained a loyal customer base.

9. Co-op Food

Co-op Food

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1844
  • Founders: The Rochdale Society of Equitable Pioneers
  • Headquarters: Manchester, England
  • Area Served: United Kingdom
  • Current CEO: Steve Murrells

Co-op Food, part of the Co-operative Group, is a community-focused retailer that operates convenience stores across the UK. Co-op Food is committed to ethical and sustainable practices and offers customers a range of products, including fresh produce, pantry staples, and household items. The brand prioritizes supporting local suppliers and farmers and has tried to reduce plastic waste through initiatives such as compostable carrier bags. Co-op Food is known for its community involvement and membership program, where customers can receive benefits and contribute to charitable causes.

10. Marks & Spencer

Marks & Spencer

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1884
  • Founders: Michael Marks, Thomas Spencer
  • Headquarters: London, England
  • Area Served: Worldwide
  • Current CEO: Steve Rowe

Marks & Spencer, popularly known as M&S, is a well-established British retailer that offers a wide range of products, including food, clothing, and homeware. M&S operates food halls and simple food stores, providing customers with quality and innovative food options. The brand focuses on premium products featuring high-quality ingredients and culinary expertise. Marks & Spencer is known for its extensive range of ready-to-eat meals and commitment to sustainability and responsible sourcing.

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11. Amazon Fresh

Amazon Fresh

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 2007
  • Founders: Jeff Bezos
  • Headquarters: Seattle, Washington, United States
  • Area Served: United States, United Kingdom, Japan, Germany
  • Current CEO: Andy Jassy

Amazon Fresh is the online grocery delivery service of the global e-commerce giant Amazon. With a wide range of products and a convenient online platform, Amazon Fresh allows customers to order groceries easily and deliver them to their doorstep. The brand offers a diverse selection of products, including both fresh and pantry items, catering to different customer preferences. Amazon Fresh combines the convenience of online shopping with Amazon’s best resources and infrastructure, making it a formidable player and market leader in the grocery industry.

12. SPAR

SPAR

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1932
  • Founders: Adriaan van Well
  • Headquarters: Amsterdam, Netherlands
  • Area Served: Worldwide
  • Current CEO: Tobias Wasmuht

SPAR is a convenience store brand that operates independently owned stores worldwide, offering a range of everyday essentials and convenience products. With a focus on convenience and accessibility, SPAR provides customers with various grocery items, including fresh produce, snacks, beverages, and household goods. The brand aims to offer competitive prices and a convenient shopping experience, with many stores open late or 24/7. SPAR’s franchised store model allows for a localized approach, tailoring offerings to the specific needs of different communities.

13. B&M

B&M

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1978
  • Founders: Malcolm Billington
  • Headquarters: Liverpool, England
  • Area Served: United Kingdom, Germany, France, Spain, Italy, Poland
  • Current CEO: Simon Arora

B&M is a discount retailer that operates stores throughout the UK, offering home goods, furniture, toys, and groceries. With a focus on value for money, B&M provides customers with affordable options across various categories. The brand offers multiple grocery products, including fresh produce, pantry staples, and household essentials. B&M is known for its wide selection and competitive prices, appealing to customers looking for bargains and budget-friendly shopping options.

14. Poundland

Poundland

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1990
  • Founders: Steve Smith
  • Headquarters: Willenhall, England
  • Area Served: United Kingdom, Republic of Ireland
  • Current CEO: Barry Williams

Poundland is a discount retailer that operates stores across the UK, offering products at £1 or less. With a focus on value and affordability, Poundland gives customers a range of everyday essentials and household items at low prices. The brand offers a variety of grocery products, including pantry staples, snacks, and beverages. Poundland has gained popularity for its unique pricing strategy and broad product selection, making it a go-to destination for customers seeking budget-friendly options.

15. Booths

Booths

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1847
  • Founders: Edwin Henry Booth
  • Headquarters: Preston, England
  • Area Served: United Kingdom
  • Current CEO: Edwin Booth

Booths is a regional supermarket brand that operates primarily in North England. With a focus on high-quality, locally sourced products, Booths prides itself on offering customers a unique shopping experience. From fresh produce to specialty food items, Booths aims to cater to the needs of its local communities. The brand’s commitment to supporting local suppliers and farmers sets it apart from larger supermarket chains, appealing to customers who value ethically sourced and premium products.

16. Nisa

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1977
  • Founders: Dudley Ramsden
  • Headquarters: Scunthorpe, England
  • Area Served: United Kingdom
  • Current CEO: Ken Towle

Nisa is a convenience store brand that operates as a symbol group, allowing independent retailers to join and benefit from the brand’s collective resources. Nisa offers a wide range of grocery products, including fresh produce, pantry staples, and household goods. The brand supports its members in supply chain management, marketing, and technology solutions. Nisa’s network of independent retailers enables it to cater to local customer preferences and offer a personalized shopping experience.

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17. Farmfoods

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1955
  • Founders: Eric and Alec Ross
  • Headquarters: Cumbernauld, Scotland
  • Area Served: United Kingdom
  • Current CEO: Eric Herd

Farmfoods is a frozen food specialist that aims to provide customers with quality frozen products at affordable prices. With a focus on convenience and value, Farmfoods offers a variety of frozen food items, including ready meals, meats, fruits, and vegetables. The brand’s extensive range of frozen products caters to different customer needs and budgets, making it an attractive choice for families and individuals seeking budget-friendly shopping options.

18. Heron Foods

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1979
  • Founders: John Heaton
  • Headquarters: Melton, England
  • Area Served: United Kingdom
  • Current CEO: Tony Dobbs

Heron Foods is a discount supermarket brand that offers a variety of groceries and household items at competitive prices. With stores primarily located in the North of England, Heron Foods focuses on providing value for money and convenience to its customers. The brand includes fresh produce, pantry staples, frozen foods, and household essentials. Heron Foods’ discounted prices attract customers looking for affordable options while not compromising the quality of their grocery shopping experience.

19. One Stop

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 2003
  • Founders: Tesco
  • Headquarters: Brownhills, England
  • Area Served: United Kingdom
  • Current CEO: Tony Reed

One Stop is a convenience store brand that offers a range of grocery products, snacks, and household items. With a focus on convenience and accessibility, One Stop aims to provide customers with a hassle-free shopping experience. The brand’s stores are typically located in local communities, making it convenient for customers to access essential items. One Stop’s product range caters to customer needs, including fresh produce, bakery items, and everyday essentials.

20. Costco

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1976
  • Founders: James Sinegal, Jeffrey Brotman
  • Headquarters: Issaquah, Washington, United States
  • Area Served: Worldwide
  • Current CEO: W. Craig Jelinek

Costco is a membership-based warehouse club that offers a wide range of products, including groceries, electronics, appliances, and household goods. With a focus on providing customers with bulk items at discounted prices, Costco appeals to individuals and businesses. The brand is known for its vast product selection and competitive prices, often driving customers to stock up on everyday essentials. Costco’s membership model sets it apart, allowing customers to access exclusive deals and benefits.

21. Deliveroo

  • Product Type: Food delivery
  • Industry: Food delivery
  • Founded Date: 2013
  • Founders: Will Shu, Greg Orlowski
  • Headquarters: London, England
  • Area Served: Worldwide
  • Current CEO: Will Shu

Deliveroo is an online food delivery platform connecting customers with restaurants and food establishments. Customers can browse a range of cuisines and have their desired meals delivered to their doorstep. Deliveroo’s user-friendly app and website make it easy for customers to order their favorite food and track their delivery. The brand’s extensive network of restaurant partners and efficient delivery service have made it a popular choice for convenient dining at home.

22. Eat

  • Product Type: Food delivery
  • Industry: Food delivery
  • Founded Date: 2001
  • Founders: Jesper Buch
  • Headquarters: London, England
  • Area Served: Worldwide
  • Current CEO: Jitse Groen

Just Eat is an online food delivery platform allowing customers to order from restaurants and takeaway establishments. Customers can explore different cuisines, read reviews, and place their orders for delivery or collection. Just Eat’s user-friendly website and app allow customers to browse other food options and easily order their meals. The brand’s extensive network of restaurant partners provides customers diverse choices, catering to different tastes and preferences.

23. Gorillas

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2020
  • Founders: Kagan Sumer, Jörg Kattner
  • Headquarters: Berlin, Germany
  • Area Served: Europe
  • Current CEO: Kagan Sumer
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Gorillas is an on-demand grocery delivery service that offers customers a selection of everyday essentials and groceries. Operating through a user-friendly app, Gorillas allows customers to order products from a range of categories, including fresh produce, pantry staples, and household items. The brand’s focus on ultra-fast delivery, with promises of delivery in under ten minutes, sets it apart from traditional supermarket options. Gorillas aims to provide convenience and promptness in fulfilling customers’ grocery needs.

24. Zapp

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2020
  • Founders: Joe Falter
  • Headquarters: London, England
  • Area Served: United Kingdom
  • Current CEO: Joe Falter

Zapp is a grocery delivery app that offers customers a fast and convenient way to order groceries. With a focus on speed and efficiency, Zapp promises to deliver groceries within ten minutes of ordering. The brand sources products from local grocery stores, allowing customers to access various products and brands through its platform. Zapp’s user-friendly app and quick delivery service cater to customers who value convenience and timely grocery access.

25. Getir

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2015
  • Founders: Nazim Salur, Serkan Boranç?l?
  • Headquarters: Istanbul, Turkey
  • Area Served: Turkey, United Kingdom, Netherlands
  • Current CEO: Nazim Salur

Getir is an on-demand delivery service that provides customers with various everyday essentials, including groceries, snacks, and household items. Through a mobile app, Getir allows customers to order products from its curated selection and have them delivered to their doorstep within minutes. The brand’s focus on fast delivery and convenience, with promises of delivery in an average of ten minutes, appeals to customers seeking quick access to groceries and everyday necessities.

26. Weezy

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2020
  • Founders: Kristof Van Beveren, Alec Dent
  • Headquarters: London, England
  • Area Served: United Kingdom
  • Current CEO: Kristof Van Beveren

Weezy is an online grocery delivery platform that offers customers a range of everyday essentials. With a focus on convenience and speedy delivery, Weezy promises to bring groceries to customers’ doorsteps within fifteen minutes. The brand sources products from local suppliers and presents customers with a curated selection of high-quality groceries and household items. Weezy’s user-friendly app and prompt delivery service cater to customers who value efficiency and convenience in their grocery shopping experience.

27. Dija

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2020
  • Founders: Alberto Menolascina, Yusuf Saban
  • Headquarters: London, England
  • Area Served: United Kingdom, France, Spain
  • Current CEO: Alberto Menolascina

Dija is an online grocery delivery platform that offers customers a selection of everyday essentials and groceries. Operating through a user-friendly app, Dija promises fast delivery of groceries within ten minutes. The brand sources products from local suppliers, ensuring freshness and quality in its offerings. Dija’s focus on convenience, efficiency, and a wide range of products caters to customers seeking quick access to groceries without compromising choice and quality.

28. Farmdrop

  • Product Type: Grocery delivery
  • Industry: Grocery delivery
  • Founded Date: 2014
  • Founders: Ben Pugh
  • Headquarters: London, England
  • Area Served: United Kingdom
  • Current CEO: Ben Pugh

Farmdrop is an online grocery delivery service that provides customers with ethically sourced and high-quality products. The brand partners with local farmers and producers, offering a range of fresh produce, meat, dairy, and pantry staples. Farmdrop is committed to supporting sustainable farming practices and reducing food waste. Through its platform, customers can easily order groceries and have them delivered to their doorstep while supporting local producers and reducing their carbon footprint. Farmdrop appeals to customers who value transparency, sustainability, and high-quality produce.

These were all the main competitors of ASDA. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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