A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence. To prepare a multi channel marketing … [Read more...] about How to develop a Multi Channel Marketing campaign?
Marketing strategy articles
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after a lot of strategic consideration. Without strategy, a company will not move forward in an orderly manner. It will not know its own position in the market as compared to its competitor and hence, the firm will not be able to derive a … [Read more...] about What is the Importance of strategy to a Business or an Organization?
Each and every one of us has a need, want or demand. And each of us, by the grace of gods, is also blessed with creativity. When a business caters to a customer, it does not only cater to the basic need of the customer but also to other needs which he does not express. All in all there are 3 types of customer needs which can be defined. The 3 types of needs can be categorised … [Read more...] about Understanding the 3 types of needs – Customer needs classification
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which owns Dettol brand. The brand “Dettol” started its journey in 1933 as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet soaps, liquid hand wash, liquid body wash, … [Read more...] about Marketing Strategy of Dettol – Dettol Marketing strategy
Leading E-commerce giant of India, Flipkart have 75 million registered users who had helped the company to achieve 5 billion dollar GMV (Gross merchandise value) of sales in FY15. GMV is the indicator of performance of the company in terms of Total value of merchandise sold by the company during the period. Its “Big billion days” is the most successful campaign till now that … [Read more...] about Marketing strategy of Flipkart – Flipkart strategy analysis
Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as well as across the Globe in major countries. It can be called a lifestyle brand because of the way it markets itself through lifestyle segmentation. … [Read more...] about Marketing strategy of Abercrombie and Fitch – A&F Marketing
The johari window is a technique which helps people know more about themselves, which helps them in adapting better to their surroundings. Quite simply, if i think i am extra smart, and the people around me, via the johari window prove that i am knowledgeable, but there are equally smart people out there, then my attitude towards others will change and will mellow down a … [Read more...] about The Johari window for personal awareness and team building
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents found it difficult to define policy, and differentiate between strategy, policy and objectives, further compounding the difficulty. According to Andrews, strategy, policy and … [Read more...] about Strategy
Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. In addition, the sales subsidiaries of the Audi Group supplies cars of other Volkswagen Group brands to customers. The Audi Group continued its successful course of growth in 2014. Despite the challenging market environment, the Company increased deliveries of its core … [Read more...] about Marketing strategy of Audi – Audi marketing strategy
Be it individuals or corporate, opportunities are always available. As an individual, you have the opportunity to become a sports professional or a management professional. The type of profession you choose, and the variables that you weigh for making your decision, is the process known as opportunity analysis. … [Read more...] about Opportunity analysis
There are many elements to strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the ones which make a huge difference in marketing strategy. Each of these elements is dynamic in nature on their own. Naturally, when one element changes, then all the others will also change. Each of the 7 … [Read more...] about 7 key elements of Marketing strategy
The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.” - V.C. Burman Dabur India Limited (DIL) is the fourth largest FMCG company in India. With a legacy of more than 120 years built on attributes of quality and trust, Dabur has proven its expertise in the fields of health care, personal … [Read more...] about Marketing strategy of Dabur – Dabur marketing strategy
The strategic management formulation and implementation methods vary with product profile, company profile, environment within and outside the organization, and various other factors. Large organizations which use sophisticated planning use detailed strategic management models whereas smaller organizations where formality is low use simpler models. Small businesses concentrate … [Read more...] about Strategic management process
The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting, or actions and resources required for its achievement. This definition emphasizes on the systems approach of management and treats an organization as part of the society consequently affected … [Read more...] about Features of Strategy
It is beneficial to make distinction between strategy and tactics so that managers can concentrate themselves on strategic functions rather than engaging in tactical functions. Organizational decisions range across a spectrum, having a broad master strategy at one end and minute tactics at the other. The major difference between strategy and tactics is that strategy determines … [Read more...] about Strategy and Tactics